Amazon AWS Vs Salesforce Platform: Which Is the Better Cloud Service Provider?

Amazon AWS Vs Salesforce Platform: Which Is the Better Cloud Service Provider?
  • By Sakshi Arora,
    Published on: Jul 07, 2021
  • Updated on: Sep 10, 2023
  • Salesforce

Cloud Computing

Cloud computing is a revolutionary concept that has transformed the way businesses operate and manage their IT infrastructure. Both Amazon AWS and Salesforce offer robust cloud computing services, catering to diverse business needs. Let's dive deeper into the specific features and benefits they provide.

Infrastructure as a Service (IaaS)

Infrastructure as a Service (IaaS) is a fundamental cloud computing model that empowers businesses to leverage virtualized computing resources. Amazon AWS offers a comprehensive range of IaaS solutions, allowing businesses to provision virtual servers, storage, and networking components as per their requirements. In contrast, Salesforce also provides IaaS capabilities, although it mainly focuses on specialized cloud offerings tailored for customer relationship management (CRM) and application development.

Platform as a Service (PaaS)

Platform as a Service (PaaS) is an essential component of cloud computing, providing developers with a framework for building, deploying, and managing applications. Amazon AWS offers a robust PaaS offering through its AWS Elastic Beanstalk, which simplifies the application deployment process and enables easy scalability. On the other hand, Salesforce's PaaS solution, known as Salesforce App Cloud, empowers businesses to build and deploy custom applications on the Salesforce platform, seamlessly integrating with their CRM and other business processes.

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is a critical aspect of business operations, and both Amazon AWS and Salesforce offer comprehensive CRM solutions. Amazon AWS provides CRM tools like Amazon Connect, which enables businesses to deliver superior customer experiences through cloud-based contact centers. Salesforce, on the other hand, is renowned for its industry-leading CRM platform that offers a wide range of features such as lead management, sales forecasting, and customer analytics.

Application Development

Application development plays a vital role in business growth, and both Amazon AWS and Salesforce provide robust tools and services in this domain. Amazon AWS offers a wide range of development tools, such as AWS Lambda and AWS CodePipeline, empowering developers to build scalable and efficient applications. Salesforce, on the other hand, offers a comprehensive suite of development tools and resources through its Salesforce AppExchange, enabling businesses to extend their Salesforce CRM or build custom applications.

Integration and Interoperability

Seamless integration and interoperability between different systems and platforms are crucial for efficient business operations. Amazon AWS provides a range of integration services, such as AWS Step Functions and AWS AppSync, to enable easy communication between various applications and services. Salesforce boasts a powerful integration platform called Salesforce Integration Cloud, which allows businesses to connect their Salesforce CRM with other applications and systems, ensuring data consistency and streamlining business processes.

Infrastructure as a Service (IaaS)

Infrastructure as a Service (IaaS) is an essential part of cloud computing that provides virtualized computing resources over the internet. With IaaS, businesses can access and manage virtualized hardware, storage, networking, and other infrastructure components without the need for physical hardware or on-premises data centers.

IaaS offers a scalable and flexible solution for businesses, allowing them to focus on their core competencies and leave the management of infrastructure to the service provider. This frees up resources and enables businesses to scale their infrastructure up or down based on their needs.

A. Amazon AWS IaaS Offerings

Amazon Web Services (AWS) is a leading provider of IaaS solutions, offering a comprehensive range of services to suit the needs of businesses of all sizes. AWS provides a wide array of virtualized computing resources, including virtual machines (EC2 instances), storage (S3 and EBS), and networking (VPC).

With AWS, businesses can easily provision and manage their infrastructure, taking advantage of AWS's global infrastructure, which spans across multiple regions. This allows for high availability and fault tolerance, ensuring that businesses can operate without interruptions.

B. Salesforce's IaaS Capabilities

While Salesforce is primarily known for its customer relationship management (CRM) software, it also offers Infrastructure as a Service (IaaS) capabilities through its Salesforce Infrastructure platform. Salesforce Infrastructure provides businesses with virtualized compute and storage resources, enabling them to build and deploy applications on Salesforce's infrastructure.

With Salesforce Infrastructure, businesses can leverage Salesforce's robust and secure infrastructure, benefiting from its compliance certifications and built-in scalability. This allows businesses to focus on their applications and data management without worrying about the underlying infrastructure.

C. Comparison of IaaS Offerings

When comparing Amazon AWS and Salesforce's IaaS offerings, businesses need to consider their specific requirements and priorities. AWS offers a wider range of services and has a more extensive global infrastructure, making it suitable for businesses with complex infrastructure needs.

On the other hand, Salesforce's IaaS capabilities are tightly integrated with its CRM software, making it an attractive choice for businesses that prioritize seamless integration between their applications and CRM systems. Additionally, Salesforce Infrastructure offers businesses the advantage of leveraging Salesforce's expertise in data management and security.

Ultimately, the choice between Amazon AWS and Salesforce's IaaS offerings depends on factors such as the nature of the business, its scalability requirements, and its integration needs.

Platform as a Service (PaaS)

Platform as a Service (PaaS) is a cloud computing model that provides developers with a complete platform to build, deploy, and manage applications without the need to deal with the underlying infrastructure. Both Amazon AWS and Salesforce offer PaaS solutions, but with different offerings and strengths.

A. Salesforce Platform PaaS Offering

Salesforce Platform is a leading PaaS offering specifically designed for building business applications. It provides a comprehensive set of tools and services to streamline application development, integration, and deployment processes.

One of the key features of Salesforce Platform is the App Cloud, which offers a range of services such as, Heroku, and Lightning Platform. provides a low-code development environment for building custom applications, while Heroku offers a more flexible and scalable platform for developers to build, run, and scale applications using their preferred language and tools. Lightning Platform enables developers to create intuitive and responsive user interfaces with drag-and-drop components.

Additionally, Salesforce provides a wide range of pre-built business and industry-specific solutions on their platform, allowing developers to leverage existing functionalities and accelerate application development.

B. Amazon AWS PaaS Services (e.g., AWS Elastic Beanstalk)

Amazon AWS offers various PaaS services to support application development and deployment. One notable PaaS service is AWS Elastic Beanstalk, which provides a fully-managed platform for deploying and scaling applications developed using popular programming languages such as Java, .NET, Python, and more.

With Elastic Beanstalk, developers can simply upload their application code and let AWS automatically handle the deployment, capacity provisioning, load balancing, and monitoring. This allows developers to focus more on writing application code and less on managing infrastructure.

In addition to Elastic Beanstalk, AWS provides other PaaS services like AWS App Runner and AWS Amplify, each catering to specific use cases and application development requirements.

C. Evaluating the Strengths and Weaknesses of their PaaS Offerings

When comparing Salesforce Platform and Amazon AWS PaaS offerings, it's essential to consider their strengths and weaknesses to determine which one aligns better with your specific requirements.

Salesforce Platform stands out with its strong focus on business application development, providing a comprehensive set of tools, pre-built solutions, and a low-code development environment. It excels in facilitating the development of customized applications quickly and efficiently, especially for businesses heavily reliant on Salesforce's CRM capabilities.

On the other hand, Amazon AWS PaaS services like Elastic Beanstalk offer more flexibility, providing developers with the freedom to choose their preferred programming languages and tools. It is particularly suitable for developers who prioritize scalability and control over infrastructure.

Ultimately, the choice between Salesforce Platform and Amazon AWS PaaS offerings depends on your organization's specific requirements, development preferences, and business objectives.

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is an essential component for businesses of all sizes to manage and enhance their interactions with customers. Both Amazon AWS and Salesforce offer CRM software solutions that can help businesses in efficiently managing customer relationships and improving their sales and marketing efforts.

Let's take a closer look at the CRM offerings of both Amazon AWS and Salesforce:

A. Salesforce's CRM Software

Salesforce is widely known for its comprehensive CRM software that enables businesses to streamline their sales, marketing, and customer service activities. Salesforce's CRM platform provides a robust set of features and functionalities, including:

  • Lead management
  • Opportunity tracking
  • Contact management
  • Sales forecasting
  • Customer analytics

Furthermore, Salesforce's CRM software is highly customizable, allowing businesses to tailor it to their specific needs. It also offers seamless integration with other Salesforce products, such as Salesforce Marketing Cloud and Service Cloud, for a complete customer-centric solution.

B. Availability of Similar Functionalities or Integrations in Amazon AWS

While Amazon AWS is primarily known for its cloud infrastructure services, it also provides CRM-related functionalities and integrations through its AWS Marketplace. The AWS Marketplace offers a wide range of CRM solutions from third-party vendors that can be integrated with AWS services.

Although Amazon AWS does not have its own native CRM software like Salesforce, businesses can leverage various CRM applications available in the AWS Marketplace to meet their CRM needs. These CRM solutions offer functionalities such as lead management, customer contact management, and sales analytics.

Moreover, businesses can use AWS services like Amazon Simple Notification Service (SNS) and Amazon Simple Queue Service (SQS) to build their own customized CRM solutions on the AWS platform.

In conclusion, while Salesforce offers a comprehensive CRM software with extensive features and customization options, Amazon AWS provides businesses with the flexibility to choose from a variety of CRM solutions available in the AWS Marketplace or build their own CRM applications using AWS services.

Application Development

In today's digital world, application development plays a crucial role in the success of businesses. Whether you are a start-up or an enterprise, having the ability to quickly build, deploy, and scale applications is essential. When comparing Amazon AWS and Salesforce, both platforms offer robust solutions for application development, but they have unique features that cater to different needs.

A. Development Environments in Amazon AWS and Salesforce

Amazon AWS provides developers with a wide range of development environments to choose from. For beginners, AWS offers AWS Elastic Beanstalk, a fully managed service that enables you to deploy applications written in popular programming languages such as Java, .NET, PHP, Node.js, Python, Ruby, and Go. For more advanced users, AWS offers AWS Cloud9, a cloud-based integrated development environment (IDE) that supports various programming languages.

On the other hand, Salesforce provides developers with Salesforce Developer Console, a powerful web-based IDE that allows developers to write, debug, and test their applications directly in the Salesforce environment. Salesforce also offers the Salesforce Lightning Platform, which provides a low-code development environment for building enterprise-level applications.

B. Supported Programming Languages

When it comes to programming languages, Amazon AWS supports a wide range of languages, including but not limited to Java, .NET, PHP, Node.js, Python, Ruby, and Go. This flexibility allows developers to use their preferred language for application development.

Similarly, Salesforce also supports a variety of programming languages, including Apex (Salesforce-specific programming language), JavaScript, and Visualforce (a markup language that allows the creation of custom user interfaces on the Salesforce platform).

C. Database Options

Amazon AWS provides a range of database options for application development, including Amazon RDS (Relational Database Service), Amazon DynamoDB (NoSQL database), Amazon Aurora (MySQL and PostgreSQL compatible relational database), and Amazon Redshift (data warehousing solution). These databases offer high performance, scalability, and durability for different types of applications.

With Salesforce, developers can leverage Salesforce Object Query Language (SOQL) to query and manipulate data stored in Salesforce's own cloud-based relational database. Salesforce also allows integration with external databases using various integration methods.

D. Deployment Methodologies

Amazon AWS supports different deployment methodologies, such as traditional server-based deployment and serverless deployment using AWS Lambda. With AWS Lambda, developers can run their code without provisioning or managing servers, enabling them to focus solely on application development.

Salesforce uses a cloud-based deployment model where applications are deployed directly to the Salesforce platform. This model eliminates the need for managing infrastructure and allows for faster deployment and scalability.

E. Scalability Aspects

Both Amazon AWS and Salesforce offer scalability options for application development. With Amazon AWS, developers can leverage auto-scaling capabilities to automatically adjust the number of resources based on demand. This ensures that applications can handle high traffic without any performance degradation.

Salesforce, being a cloud-based platform, offers built-in scalability that allows applications to scale seamlessly as user demand grows. Salesforce's multi-tenant architecture ensures that resources are efficiently shared among multiple users, resulting in high scalability and performance.

Integration and Interoperability

One crucial aspect to consider when comparing Amazon AWS and Salesforce is their capabilities for integration and interoperability. Both platforms provide various tools and features to ensure seamless integration with existing systems and enhance overall efficiency in your organization.


Both Amazon AWS and Salesforce offer robust APIs (Application Programming Interfaces) that allow for easy communication and data exchange between different software applications. These APIs enable developers to integrate third-party applications and services seamlessly. Whether you need to connect your website, mobile app, or internal systems, both platforms provide comprehensive APIs to meet your integration requirements.

B. Data Integration

Efficient data integration is crucial for organizations to streamline processes and make informed decisions. Amazon AWS and Salesforce understand this need and offer powerful data integration capabilities. AWS provides services like AWS Data Pipeline and AWS Glue, which enable you to extract, transform, and load data between various sources and targets seamlessly. Similarly, Salesforce offers the Salesforce Data Integration Platform, allowing you to integrate data from multiple sources into your CRM system effortlessly.

C. Third-Party Software Compatibility

When choosing a cloud platform, compatibility with third-party software is a crucial factor. Amazon AWS and Salesforce both offer a vast ecosystem of third-party applications and services. AWS has the AWS Marketplace, where you can find and integrate a wide range of software solutions. Salesforce offers the AppExchange, which provides numerous third-party applications that seamlessly integrate with their CRM platform. This compatibility ensures that you can leverage existing software investments and enhance your overall capabilities.

D. Ease of Integrating with Existing Systems

Integrating with existing systems can be a complex and time-consuming process. However, both Amazon AWS and Salesforce provide tools and resources to simplify this integration. AWS provides services like AWS Systems Manager, AWS Directory Service, and AWS Managed Microsoft AD, which enable you to integrate with existing on-premises systems seamlessly. Salesforce offers connectors and tools, such as Salesforce Connect and Salesforce Connect: OData, allowing you to integrate with various data sources, legacy systems, and external databases with ease.

Cost and Pricing Models

When comparing Amazon AWS and Salesforce, it is essential to understand their cost and pricing models. This section will delve into the different aspects of their pricing structures, flexibility, cost optimization strategies, and how to determine the most cost-effective option for specific use cases.

A. Comparison of Pricing Structures

Amazon AWS and Salesforce have different pricing structures for their services. Amazon AWS offers a pay-as-you-go model, allowing businesses to pay for the resources they use without any upfront costs or long-term commitments. This pricing structure is favorable for companies that require flexibility and scalability.

In contrast, Salesforce follows a subscription-based pricing model where businesses pay a fixed monthly or annual fee to access their CRM and other related services. This model might be advantageous for organizations with predictable usage levels and budgeting requirements.

B. Pricing Flexibility

When it comes to pricing flexibility, both Amazon AWS and Salesforce offer various options to cater to different business needs.

With Amazon AWS, businesses can choose from different pricing options such as On-Demand Instances, Reserved Instances, and Spot Instances. This allows organizations to select the most suitable pricing model based on their usage patterns and budget constraints.

On the other hand, Salesforce provides different packages and editions, such as Professional, Enterprise, and Unlimited, each with varying features and pricing. This enables businesses to select the most appropriate package based on their CRM requirements and budget.

C. Cost Optimization Strategies

Both Amazon AWS and Salesforce offer cost optimization strategies to help businesses maximize their investment.

Amazon AWS provides various tools and services, such as AWS Cost Explorer and AWS Trusted Advisor, that enable businesses to closely monitor their usage and identify cost-saving opportunities. With these tools, organizations can analyze their resource consumption and optimize their infrastructure to reduce unnecessary costs.

Similarly, Salesforce offers features like Salesforce Optimizer and Salesforce Shield that help businesses optimize their CRM usage and security. These tools provide insights into user adoption, data storage, and security vulnerabilities, allowing organizations to improve cost-efficiency and data protection.

D. Determining the Most Cost-Effective Option for Specific Use Cases

Choosing the most cost-effective option between Amazon AWS and Salesforce depends on specific use cases and business requirements.

For organizations heavily focused on infrastructure and application development, Amazon AWS might be the preferred choice due to its extensive range of IaaS and PaaS offerings and flexible pricing options.

On the other hand, businesses primarily focused on customer relationship management and sales processes may find Salesforce more cost-effective. Its CRM features, customizability, and subscription-based pricing enable companies to align their CRM investments with their sales goals and budgets.

Ultimately, businesses should thoroughly analyze their specific needs, projected usage, and budgetary constraints to determine whether Amazon AWS or Salesforce offers the most cost-effective solution.

Security and Compliance

When it comes to cloud computing solutions, security and compliance are two fundamental aspects that cannot be overlooked. In this section, we will compare the security and compliance measures of Amazon AWS and Salesforce.

A. Security Measures in Amazon AWS and Salesforce

Both Amazon AWS and Salesforce understand the significance of a secure cloud environment. They have invested heavily in robust security measures to ensure the protection of data and resources.

Amazon AWS offers a comprehensive set of security options, including network firewalls, encrypted data storage, identity and access management tools, and threat detection systems. With their shared responsibility model, AWS emphasizes the importance of collaboration between the cloud provider and customers to maintain a secure infrastructure.

Similarly, Salesforce has implemented a wide range of security features to prevent unauthorized access and data breaches. These include advanced user authentication, data encryption at rest and in transit, event monitoring, and real-time alerts. Salesforce also offers granular access controls, allowing businesses to define and manage user permissions effectively.

B. Compliance Certifications

Compliance with industry regulations is a critical requirement for businesses operating in various sectors. Both Amazon AWS and Salesforce adhere to rigorous compliance standards and have obtained certifications to validate their commitment to security and privacy.

Amazon AWS maintains an extensive list of compliance certifications, including but not limited to SOC 1, SOC 2, SOC 3, ISO 27001, HIPAA, and GDPR. These certifications assure customers that AWS has implemented necessary controls and safeguards to meet specific compliance requirements.

Similarly, Salesforce has achieved various compliance certifications, such as SOC 2, ISO 27001, HIPAA, and GDPR. These certifications demonstrate Salesforce's dedication to meeting and exceeding industry-specific regulations, ensuring the secure handling of sensitive data.

C. Data Encryption

Securing data is of utmost importance in the cloud environment, and both Amazon AWS and Salesforce offer robust encryption capabilities.

Amazon AWS provides customers with options for encrypting data at rest using their Key Management Service (KMS), allowing businesses to manage their encryption keys securely. Additionally, AWS offers Transport Layer Security (TLS) for data encryption in transit, ensuring data remains protected during transmission.

Salesforce also prioritizes data encryption, employing industry-standard encryption algorithms to safeguard data stored in their cloud platform. Data at rest and in transit are both encrypted using strong cryptographic protocols, ensuring that sensitive information remains confidential.

D. Access Controls

Controlling access to data and resources is essential to maintaining a secure cloud environment. Both Amazon AWS and Salesforce provide extensive access control capabilities.

Amazon AWS offers Identity and Access Management (IAM), enabling businesses to create and manage user identities with custom access permissions. IAM allows fine-grained control over user privileges, ensuring that only authorized individuals can access critical resources.

Salesforce's access controls are equally robust, providing businesses with the ability to define user roles and permissions. Role-based access control allows organizations to enforce granular access levels, reducing the risk of data breaches caused by unauthorized personnel.

E. Disaster Recovery Capabilities

Disasters can strike unexpectedly, potentially leading to data loss and service interruptions. Both Amazon AWS and Salesforce offer disaster recovery capabilities to minimize the impact of such events.

Amazon AWS provides extensive disaster recovery solutions through their Global Infrastructure. With multiple availability zones and regions across the globe, AWS ensures redundancy and resilience. AWS also offers services like automated backups and data replication, providing businesses with the necessary tools to recover quickly in case of a disaster.

Salesforce also offers disaster recovery options, allowing organizations to create backup copies of their data and metadata. Salesforce's architecture ensures high availability and fault tolerance, minimizing the impact of service disruptions and enabling swift recovery.

When it comes to security and compliance, Amazon AWS and Salesforce demonstrate their commitment to protecting customer data and maintaining the highest security standards. It's crucial for businesses to evaluate their specific security requirements and choose a solution that aligns with their needs.

Performance and Scalability

In the world of cloud computing, two giants stand out - Amazon AWS and Salesforce. Both offer a range of services and tools to help businesses thrive in the digital age. In this section, we will delve into the performance and scalability aspects of Amazon AWS and Salesforce.

Scalability of Resources in Amazon AWS and Salesforce

Scalability is a crucial factor when it comes to cloud computing. It refers to the ability of a system to handle increased workload and adapt to growing user demand without compromising performance. When comparing Amazon AWS and Salesforce, both platforms offer scalable resources.

In Amazon AWS, scalability is a key feature. With AWS, users can easily scale up or down their resources depending on their needs. Whether it's computing power, storage, or networking, AWS provides a range of scalable options. This flexibility allows businesses to easily handle sudden surges in traffic or accommodate growing user bases without experiencing performance issues.

Similarly, Salesforce also offers scalability options for its cloud-based solutions. The Salesforce Platform allows users to scale their applications and services as their business grows. Whether it's increasing the number of users, enhancing data storage capacity, or adding new features, Salesforce provides mechanisms to handle growing workloads efficiently.

Impact on Application Performance

When it comes to application performance, both Amazon AWS and Salesforce strive to deliver optimal speed and responsiveness.

Amazon AWS utilizes cutting-edge infrastructure to ensure high-performance applications. With a highly distributed network of data centers across the globe, AWS can serve data and resources to users quickly and reliably. This enables applications running on AWS to handle fast-paced demands and deliver excellent performance to end-users.

Similarly, Salesforce invests in robust infrastructure to provide high application performance. By leveraging the power of the Salesforce Platform, businesses can build and deploy responsive applications that can handle heavy workloads. This ensures that users can access their CRM or other business-critical applications without any delays or lags.

Service-Level Agreements (SLAs)

Service-Level Agreements are essential in ensuring the reliability and performance of cloud services. Both Amazon AWS and Salesforce offer SLAs to guarantee their performance and availability.

Amazon AWS provides a comprehensive SLA across its various services. This includes commitments for availability, latency, and other performance metrics. By adhering to the SLA, AWS ensures that users can rely on their services to meet their business requirements consistently.

Salesforce offers a similar SLA for its cloud-based solutions. This SLA guarantees the availability and performance of the Salesforce Platform. By providing an SLA, Salesforce assures businesses that their applications and services will be accessible and performant at all times.

Handling Growing Workloads

As businesses expand and attract more customers, their workloads increase. Amazon AWS and Salesforce understand this and offer mechanisms to handle growing workloads effectively.

Amazon AWS implements auto-scaling capabilities that allow businesses to automatically adjust their resources based on workload patterns. This means that if there's a sudden surge in traffic, AWS can automatically allocate additional resources to maintain optimal performance. Similarly, when traffic subsides, resources can be scaled down to save costs without sacrificing performance.

Salesforce also offers features to handle growing workloads. Businesses can utilize Salesforce's platform to scale their applications seamlessly. This ensures that as user bases grow and more data is generated, the applications can handle the increased load efficiently.

Industry-Specific Solutions

When it comes to industry-specific solutions, both Amazon AWS and Salesforce have tailored offerings to meet the unique needs and challenges of various sectors.

A. Salesforce's Tailored Solutions for Different Industries

Salesforce has established itself as a leader in providing industry-specific solutions through its cloud-based CRM platform. With its wide range of applications and customizable features, Salesforce offers specialized solutions for industries such as:

  • Financial Services: Salesforce helps financial institutions streamline their sales, customer service, and marketing activities while ensuring compliance with regulatory requirements.
  • Healthcare and Life Sciences: Salesforce enables healthcare organizations to enhance patient experiences, improve care coordination, and manage complex workflows in a secure and compliant manner.
  • Retail and Consumer Goods: With Salesforce, retailers can optimize their sales processes, manage inventory, and personalize customer experiences to drive customer loyalty and increase revenue.
  • Gaming and Entertainment: Salesforce offers solutions that enable gaming companies to engage players, analyze player data, and deliver personalized experiences to enhance player satisfaction and drive user acquisition.

Salesforce's industry-specific solutions are designed to address the unique challenges and requirements of each sector, empowering organizations to achieve greater efficiency, profitability, and customer satisfaction.

B. Amazon AWS Offerings for Finance, Healthcare, Retail, and Gaming Sectors

Amazon AWS also provides industry-specific solutions through its comprehensive suite of cloud services. Some of the key offerings by Amazon AWS for different industries include:

  • Finance: Amazon AWS offers financial services organizations secure and scalable infrastructure to power their critical applications, data analytics, and regulatory compliance needs.
  • Healthcare: With its HIPAA-compliant services, Amazon AWS helps healthcare providers transform their operations, store and analyze patient data securely, and accelerate research and development.
  • Retail: Amazon AWS provides retailers with scalable and flexible infrastructure to handle peak demands, analyze customer data, personalize shopping experiences, and enhance supply chain management.
  • Gaming: Amazon AWS offers gaming companies a comprehensive set of tools and infrastructure to develop, deploy, and scale their games globally, while ensuring low-latency experiences for players.

Amazon AWS's industry-specific solutions are built on a reliable and secure cloud platform, empowering organizations in these sectors to innovate, grow, and deliver exceptional customer experiences.

Connectivity is key to success for modern-day businesses. Whether you are in the B2B or B2C domain, all-time connectivity and quick access to data remain an integral part of the present-day business ecosystem. 

There are various cloud service providers and businesses that often find themselves at a crossroads where they ask the following question, "Amazon AWS vs Salesforce platform - Which one is better for our business?"

Since both of these platforms are actively migrating all their traditional systems to the cloud, both of them are the favorites at the moment.  But is it just about finding the right storage device or do you need something more?

Today, a cloud-based system should make business operations smoother and improve your customer engagement capabilities. Both Amazon AWS and Salesforce give you access to an array of capabilities that improve the work performance of your teams and assist the business in multiple ways.

By the end of this article, you shall be able to choose the right platform for your business. Amazon AWS vs Salesforce platform, let’s find out the differences between the two in the following lines. 

Amazon AWS Vs Salesforce Platform 

Part 1: Salesforce CRM Platform

Salesforce is one of the leading SaaS applications that offers state-of-the-art client management services (CRM). It is one of the best enterprise platforms that you can buy for your business. With a global clientele, Salesforce CRM can help you in establishing excellent client relations and foster customer engagement in a seamless manner. 

One of the key strengths of Salesforce CRM is its flexibility. It allows you to deploy multiple third-party integrations easily and can be incorporated into various business frameworks with ease. 

CRM frameworks help businesses in generating more profit as they can be used to monitor every little detail easily. If experts are to be believed, for every dollar spent on a CRM framework, a company can earn nearly $5.5. Since Salesforce is one of the most popular frameworks around, you can expect a significantly better ROI if utilized properly. 

So, what are the key highlights or pros of the Salesforce CRM platform? Let’s take a look.

1. Standard API Links

Need access to a variety of legal API links? Then Salesforce is an ideal platform for you. Being one of the world’s largest web-based platforms, Salesforce offers proven links that can be connected with your framework without spending any additional hours. 

2. Flexibility

Salesforce is popular for being highly customizable and adaptable to different frameworks. You can easily modify the objects according to your business with ease. In addition to that, you will not have to worry about being bound to a specific set of layouts. 

3. Management

Need a platform that’s flexible enough and easy to manage? It doesn’t get any better than Salesforce. Even if you are a small or medium enterprise, you will need a tool that can make changes on the administrative side and Salesforce will suit your needs perfectly.

4. Multiple Applications

Another great advantage of using the Salesforce ecosystem is that you have access to several applications via app exchange.

However, much like every other platform, Salesforce does have its fair share of cons. Here is a quick look at them.

  • Salesforce is comparatively costlier and small organizations might find it expensive to deploy
  • You need to pay for every add-on to get the most out of this platform
  • The overall CRM configuration is complex and requires expertise to set-up
  • It can prove to be time-consuming to have it up and running perfectly
  • It has a reputation of being poor at customer support
  • There is a lot to learn when getting started with Salesforce
  • Cluttered interfaces can make navigation complicated

The Cost of Salesforce

As we discussed above, Salesforce can be expensive to get hold of. If you are a first-time user, you can expect to be charged around $5000 for the first year. However, if you are looking for a wide range of features and functionalities, you will get fair pricing based on a per-user and per-month basis. 

This brings us to the conclusion of the first part of the Amazon AWS vs Salesforce platform discussion. Now that you have a clear understanding of Salesforce, it is time to dive into the details of the Amazon AWS platform.

Part 2: Amazon AWS

Amazon Web Services (AWS) is the cloud computing arm of Amazon and is offered as an infrastructure as a service (IaaS) and platform as a service (PaaS) solution as compared to Salesforce’s SaaS model. 

AWS has gained a lot of popularity ever since being launched under the Amazon business umbrella. Today, it is one of the most prominent cloud service prods that delivers over 100 services. It also includes the framework, on-demand stockpiling, investigation, information, and application development. 

Here are the most notable features or pros of using AWS for your business:

1. Global Presence

AWS has a strong global presence with footprints in over 190 countries and counting. Millions of users including many small and medium businesses are using AWS and are satisfied with the results. Moreover, AWS is also serving the public sectors in many countries making it a trusted name. 

2. User-Friendly

It is very easy to migrate from on-location stockpiling to the cloud with AWS. You also get extensive training and educational videos. Apart from that, users can visit the AWS website for more how-to videos and get started with AWS quickly. In case you need a firm to take care of AWS development, you can find a list of trusted agencies in their partner network. 

3. Secure

AWS security is considered to be one of the best in the field. Every business should protect their data from hacks and AWS security features are as good as they come both virtually and physically.

4. Competitive

Professionals state that AWS pricing is competitive and delivers innovative solutions to its clients. Though it receives tough competition from names like Microsoft and Google, AWS continues to be an innovative cloud service provider. 

5. Pricing

AWS is cost-effective and you can take advantage of its flexible scaling, pay-as-you-go pricing model to optimally utilize your resources. Even if you are a small organization, you can meet your business requirements with the plan that fits best with your needs. 

Now that you know the pros of Amazon AWS, it is time to look at the cons as well. 

  • Resource volumes and storage capacities are not universal and vary from region to region
  • It may take some time to resolve cloud computing issues when migrating to the cloud 
  • You have to pay a technical support fee immediately based on developer, an enterprise of business packages
  • Instances of confusing billing have been reported by users after they received heavy bills every month

The Cost of Amazon AWS?

AWS pricing varies from person to person. Each framework comes at a different cost and many users report spending a few hundred dollars every month. In most states, the pricing is competitive and comfortable for the users. 

Amazon AWS Vs Salesforce Platform - Are There Any Similarities?

No matter how different two cloud solutions might appear, they will always have a few similarities. It is no different for Amazon AWS vs Salesforce platform case. These include:

  • You can get valuable certifications from both AWS and Salesforce
  • Both solutions champion the deployment of the best apps 
  • Both of them are global leaders in cloud computing solutions - AWS is known for cloud infrastructure while Salesforce is popular for customer data management
  • They both can handle cloud-based operations

Also Read : Top 12 Features to Have for Salesforce B2B Ecommerce Checkout Pages

Wrapping Up

Since both service providers have their own strengths and weaknesses, they entered a strategic partnership in 2016 and successfully collaborated in 2019. 

Salesforce and AWS integration fills the gap between the two technologies and can cater to all enterprise needs. You can easily organize your customer data with Salesforce and get the right infrastructure to manage it all with AWS.

If you are not keen on Salesforce vs AWS integration yet, you can start by choosing one or the other. 

AWS is the perfect platform for the pandemic era and beyond as it allows your whole organization to work remotely on the cloud while Salesforce’s CRM engages customers and bridges the gap between company and client. 

Today, it is essential to find the right balance between all your cloud computing needs. Experts at Growth Natives help you get through the ‘clouds’ (pun intended) of uncertainty and guide you in the right direction based on your business needs.

To know more about getting started with a cloud computing platform, email us at or visit our website.

Author Box

Sakshi Arora

Sakshi Arora is a seasoned content writer and editor with extensive experience across various industries including B2C, B2B, travel, e-commerce, and IT. In her free time, she enjoys expressing her creative side through painting and writing poetry. She also finds solace in nature and has a deep spiritual connection. Music brings her immense joy.

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