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26 Oct
App Marketing Strategies

So you have built a next-generation app but don’t know where to start with marketing it? Are you wondering how to attract users to your new app? 

With more than 100,000 new Android apps released in the Google Play Store every month and  2.87 million apps available for download, it’s not an easy task. 

Amid such rigid competition, how will you ensure your app gains traction and gets the maximum number of downloads? 

It takes a user-friendly app along with a good app marketing strategy to reach your potential user base. If it’s a multi-channel engagement strategy, better. 

Here’s a list of top app marketing strategies that will help you stand out and become a reliable choice. 

1. App Store Optimization

The developed apps are monitored and distributed at a reliable and digital app store. This makes it easier to be in circulation. The only catch is that they don’t just let any app be at the top of the recommendation list; you will need to satisfy a bunch of factors to get that position.

App stores are the platforms where millions of apps are downloaded regularly. Taking the algorithm of the app stores is a good place to start for the optimization processes. This will give you a birds-eye view of the factors to focus on.

Bring traffic into your apps using eye-catching features. Have a good idea of the keywords to include in your title tag. Do not forget to include even local keywords as localization is also a good means of roping in traffic.

Display screenshots of your apps to provide your users with a general knowledge of what they’re getting into. Craft a unique app icon that differentiates your app from the rest and displays its own identity.

Provide adequate information through the descriptions as many users tend to find more about the applications before they download. Don’t be discreet about your apps and provide relevant information to prevent wasting the time of the users.

Using trial and error, find what suits your app for better discoverability. Use tools that can help analyze your conversion rates and seek ways to boost them.

2. Leveraging Social Media Platforms

Social media is used by almost 53% of the population so it comes as no surprise that you should target these platforms. Having a social media presence is a good way to invoke curiosity towards your app and bring traffic from social media.

Moreover, this creates a channel for your users to talk about and engage with you in your social media channels. All the engagements work in your favor as seeing them more new users are likely to try out your app if they see an abundance of positive engagement.

You can also use social media channels to cultivate a public and active community. Using the engagements you can uncover the behavior patterns and interests of your followers. Utilize that knowledge to tweak your approaches to adhere to these interests.

Make use of influencer marketing to promote your apps. Numerous apps were successfully kickstarted because they used reliable influencers who were popular in the respective industries. This is because users trust a known personality over corporate promises.

Focus on the right social media platforms that will help your cause. It is not necessary to create a foothold in irrelevant social media platforms. The other selling point of using social media is the convenience of sharing your posts/content.

This makes a good means by which satisfied users can share your services with their friends. Word-of-mouth promotions hold great value as people trust the words of people they know.

Read More: Best Strategies For Millennial Marketing

3. Paid Advertising

Investing in paid advertising is a good way to gain momentum for your campaigns. The expenses might seem a lot to begin with but with the right investments, you can receive ten folds of it back in returns.

Organic methods might always not do the job and can potentially take a long time to show notable differences. If time is running against your objectives and the budget can cover up advertising costs then do not hesitate to pursue paid ads.

Paid advertising is very useful in promoting your app exactly to your target audience. You will be able to better reach them using the advertising features available in your arsenal. The app stores themselves have channels for you to promote your apps.

Use the relevance of the platform where you decide to invest in your advertising campaigns. Platforms such as Twitter can prove to be useful for your campaigns. Target the places where a high number of users are found to make the most out of your ads.

Give a considerable focus on retargeting pursuits as well.  Users that checked your services and abandoned the page without opting for your services can be approached with retargeting ads. This is a great way to persuade potential customers who are curious about your services.

4. Measuring the Success

Monitor the necessary metrics and see if the efforts by your marketing team have been paying off. This is also a crucial factor worth considering as you need to ensure that your campaigns are not a waste of time and resources.

After gathering intel on your operations you can have a better understanding of which approaches to further enforce and which approaches to abandon. Set goals for your campaigns and see to it that they are met.

Keep track of metrics such as engagements, conversions, or any other metrics related to your customer acquisition goals. Monitor every stage of the customer journey to make sure no sector is lacking and dragging your efforts.

Leaving aside the regular users, the customer retention aspect is not to be ignored. The amount of downloads is a valuable metric but at the same time, you ought to consider retention rates with the same importance. Retention metrics determine the success of a particular period.

Gauge the value of the users, you can’t assume a large number of customers is a success if they are all mostly low-value customers. Tracking the lifetime value is necessary as at times not having a general idea of this metric can result in resources being wasted.

Pursue only the valuable clients for the benefit of your campaign. Pour your resources into securing the right clients and not the low-value clients. Monitor and analyze all the key performance indicators to understand the pace at which your brand is going.

Take the word of the data available and not from loosely assumed opinions. This will be beneficial in figuring which strategies to target. Another valuable aspect you could analyze is the metrics of your competitors.

Conclusion

The app marketing industry is extremely competitive and needs strategic tactics if you want to stay ahead of your competition. Creating a unique app is well and good but to sell the idea, you require a fair amount of marketing that adheres to the respective platform’s algorithms.

There’s no dynamic solution for this competition. The best bet is to constantly optimize your approaches after a series of trial and error. Adapt to the present-day tactics and implement upcoming trends in the best way possible.
If you still can’t seem to find a satisfactory solution for user acquisition then write to us at info@growthnatives.com and we will see to it that you reach your goals.

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