Gaurav Raajput, with 15 years of experience, specializes in B2B marketing, campaign management, marketing automation (Marketo, HubSpot, Eloqua), and sales operations (SFDC admin, custom apps). He excels in SQL, CRM integration, database management, reporting, and SDLC. His expertise includes lead nurturing, data warehousing, customer targeting, and financial reporting. Gaurav's specialties are MS CRM 3.0, business process analysis, data mining, and marketing strategy.
The measure of any marketing efforts is the quality and volume of the leads they bring in. By generating leads, you can keep your sales team engine running and ultimately drive ROI for your business. And if you use Marketo as your marketing automation platform, you’re already on your way to converting website visitors into […]
Growth Metrics for Businesses: Unlocking Success Measuring business growth is essential for any organization aiming to thrive in today’s competitive market. Without a clear understanding of how your business is growing, it becomes challenging to make strategic decisions that drive success. In this article, we will explore the importance of measuring business growth, provide an […]
In today’s competitive landscape, ABM has emerged as a smart and efficient way to target high-value accounts and deliver personalized experiences that drive revenue. By focusing on a select group of key accounts, ABM allows marketers to optimize their efforts and tailor their messaging for maximum impact. However, executing an effective ABM strategy requires the […]
In the competitive digital space, utilizing the right software, tools, and techniques is essential to ensuring that you are getting the right results. However, using software and tools alone will not help you generate new leads or conversions. When leads enter your database, the first step should be to distribute and assign them to the […]
If someone suggested hosting virtual events a few years ago, you probably would have ignored it. Fast forward to the post-pandemic world, and virtual events are the latest trends in the meetings and events industry. According to Statista, virtual events have increased in popularity by 35% since 2020, while hybrid and in-person events decreased by […]
An average of 319.6 billion emails were sent and received every day in 2021 and this number is expected to reach 376.4 billion by 2025. An average email user receives more than 120 emails every day! And given the importance businesses assign to email marketing, it is not surprising. Your marketing team would spend countless […]
One of the toughest things in today’s competitive digital market is keeping people engaged. You need to capture the needed information of your audience in order to make their journey smooth and seamless. In simple words, you must know your audience, share personalized messages at the right time, and analyze their response to perfect your […]
In a data-driven world, getting access to the right information can be a daunting task. If we talk about analyzing and understanding, it is yet another challenge that most people face, let alone visualizing and monitoring it. However, if you are able to complete these stages of knowing users, you can unlock instrumental insights for […]
Marketers who have been using email marketing know the prospects it brings to the table. In fact, a survey from Litmus shows that for every $1 spent, email marketing generates an ROI of $36. Businesses are besieged with a plethora of opportunities when they employ the correct email marketing methods. Effective emails can result in […]