Gaurav Raajput, with 15 years of experience, specializes in B2B marketing, campaign management, marketing automation (Marketo, HubSpot, Eloqua), and sales operations (SFDC admin, custom apps). He excels in SQL, CRM integration, database management, reporting, and SDLC. His expertise includes lead nurturing, data warehousing, customer targeting, and financial reporting. Gaurav's specialties are MS CRM 3.0, business process analysis, data mining, and marketing strategy.
Marketing automation is a powerful tool that leverages technology to automate repetitive marketing tasks. However, the success of marketing automation strategies largely depends on the quality and type of data used. There are several questions regarding data. For example, is public data personal data? Is genetic data personal data? Is employee data personal data? What […]
Marketo is a powerful marketing automation platform designed to help businesses grow and succeed in the digital age. This blog delves into the intricacies of Marketo campaigns, covering everything from setting up the campaign to analyzing its performance. Whether you’re a seasoned Marketo user or just starting, this guide is your one-stop resource for mastering […]
“Business has only two basic functions – marketing and innovation.” – Peter Drucker Understanding Marketing Automation Definition and benefits of marketing automation Marketing automation refers to the use of software and technology to automate repetitive marketing tasks, allowing small businesses to streamline their marketing efforts and save time. It involves using a variety of tools […]
In the dynamic world of modern business, where customers have more choices and information at their fingertips than ever before, a comprehensive revenue cycle model is the key to unlocking sustainable growth. Enter – Marketo! It offers a game-changing approach to revenue maximization through its Comprehensive Revenue Cycle Model (RCM). At the heart of Marketo’s […]
In the ever-evolving world of marketing automation, staying ahead of the curve is essential for your business success. One way to gain a competitive edge, access powerful marketing tools, and enhance your service offerings is by becoming a partner with leading marketing automation platforms like Marketo with the help of a reliable Marketo agency. When […]
Converting prospects into loyal customers and brand advocates involves a series of steps that demand collaboration across diverse teams. That’s why connecting your marketing tools with your customer database (CRM) is a smart move. If you’re using Marketo as your marketing automation platform, you’re already on track to open up exciting opportunities. Studies show that […]
There are nearly 5.18 billion active internet users and 4.8 billion social media users globally. Simply put, there’s a great opportunity for your brand to engage with audiences and drive massive growth for your business. One of the most effective ways to spread brand awareness and generate leads is through marketing campaigns. And if you […]
With 61,773 companies using Marketo as their marketing automation platform, it is quickly becoming a leading growth platform for modern businesses. From curating successful marketing campaigns to delivering exceptional customer experiences, Marketo can be your go-to marketing automation platform. It offers everything scaling businesses need to engage and delight customers, generate more leads, and witness […]
Marketo is one the most powerful platforms that has stood strong over the years due to its constant innovation. If you already use it as your marketing automation platform, you’re on your way to generating more leads, delighting customers, and witnessing better ROI. However, effectively implementing and leveraging Marketo requires a deep understanding of the […]