Gaurav Raajput, with 15 years of experience, specializes in B2B marketing, campaign management, marketing automation (Marketo, HubSpot, Eloqua), and sales operations (SFDC admin, custom apps). He excels in SQL, CRM integration, database management, reporting, and SDLC. His expertise includes lead nurturing, data warehousing, customer targeting, and financial reporting. Gaurav's specialties are MS CRM 3.0, business process analysis, data mining, and marketing strategy.
For businesses looking for an all-in-one solution for marketing automation and lead generation, Pardot is a popular choice. Companies worldwide use it to optimize their sales funnel, generate leads, and automate customer engagement. However, managing multiple contacts, campaigns, and pipelines at once can overwhelm larger businesses. But don’t let the complexity of Salesforce Pardot hold […]
Selecting a Marketo agency or HubSpot marketing agency is just like choosing an ice cream flavor—it’s important to sample before making a decision. Just as some end up with a rocky road while hoping for some minty freshness, companies fall for slick presentations and are lured in by all the bells and whistles. Don’t get […]
Marketing automation is the cornerstone of a successful and efficient marketing strategy. But with so many options out there, choosing the right platform can be a daunting task. If you’re considering Eloqua and Marketo, two of the most well-known names in the industry, you’ve come to the right place. Both Eloqua and Marketo—Eloqua in 1999 […]
In today’s customer-centric world, engagement is the key to success. And when it comes to engaging your audience effectively, Salesforce offers Pardot (now Marketing Cloud Account Engagement), a powerful marketing automation platform. To take its power up a notch, you can use its powerful feature, Pardot Form. It can help you engage customers, capture lead […]
The goal of your marketing software and HubSpot CRM is to take your company to the next level. Setting up custom properties using HubSpot plays an integral role in your business growth. However, if your custom properties are redundant or not set up properly, it can rapidly disturb your sales process, which can impact your […]
The merger or acquisition of a business introduces both opportunities and challenges. It often means making big changes to your IT infrastructure. If you are considering merging your two Marketo instances, you need to understand that it is a complex process that requires careful planning and execution to ensure data integrity and a smooth transition. […]
Irrespective of whether you like to be part of this debate, as a marketer, you can’t escape it! The gated vs ungated debate has been raging for years and it isn’t likely to end anytime soon. There are pros and cons to both these content marketing strategies. Marketers always look to find the sweet spot […]
Supercharge Your Ecommerce with Expert Email Workflows Welcome to our comprehensive guide on Ecommerce Email Workflows, the secret weapon that can revolutionize your online business! In today’s competitive market, email marketing has become an integral part of any successful Ecommerce strategy. With its power to engage customers, drive sales, and build brand loyalty, email marketing […]
Do you know the cost of bad data in your HubSpot CRM? In a recent study, IBM emphasized that the US economy alone loses $3.1 trillion annually due to bad data. Numerous other studies have pointed to the extravagant costs and loss of opportunities for businesses that are unable to improve the quality of their […]