10 Questions to Ask HubSpot Marketing Agency Partners Before You Sign Them Up

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Published on: February 20, 2023 Updated on: June 06, 2024 views Icon 571 Views

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Olympia Bhatt
Olympia Bhatt LinkedIn

Freelance Content Writer

Olympia Bhatt wears many hats, marketing and content writing being one of them. She believes a good brief writes itself like an AI tool.

Article Reviewed By: Rahul Saini LinkedIn

Table of Contents

Selecting a Marketo agency or HubSpot marketing agency is just like choosing an ice cream flavor—it's important to sample before making a decision. Just as some end up with a rocky road while hoping for some minty freshness, companies fall for slick presentations and are lured in by all the bells and whistles. Don't get fooled. 

Look beyond the surface and dig deeper to ensure the HubSpot or Marketo marketing agency has the experience, expertise, and values that align with your business goals. Do some research and find a HubSpot marketing automation agency that will make your business scoop to the top of the cone. 

In this blog, we'll help you navigate choosing a HubSpot marketing agency by providing the top 10 questions to ask before you sign on that dotted line. 

Find a HubSpot Partner: Maximize Your Use of the Leading CRM and Inbound Marketing Platform

Are you ready to take your business to the next level with HubSpot? As a leading CRM and inbound marketing platform, HubSpot offers many tools and features to streamline your marketing efforts and boost sales. However, to truly unleash the full potential of HubSpot, it's crucial to partner with a certified HubSpot expert. In this article, we'll explore the benefits of finding a HubSpot partner and how they can help you maximize your use of this powerful platform.

Understanding the Role of a HubSpot Partner

When maximizing the benefits of HubSpot, finding a partner to assist your business is crucial. But what exactly does a HubSpot partner do? Let's dive in and explore:

Who is a Partner?

A HubSpot partner is a knowledgeable and experienced professional who assists businesses with various HubSpot services. These partners specialize in implementing, integrating, customizing, and training businesses on the HubSpot platform.

Partner Expertise

One of the key advantages of working with a HubSpot partner is their expertise. These partners deeply understand HubSpot's features and functionalities, allowing them to provide valuable guidance and support. Whether setting up automation workflows, creating personalized customer experiences, or improving lead generation tactics, partners have the expertise to optimize your HubSpot usage.

Partner expertise extends beyond technical skills. They also have a comprehensive understanding of inbound marketing strategies and practices. It means they can assist with developing customized inbound marketing strategies that align with your business goals, helping you attract, engage, and convert your target audience.

Furthermore, partners stay updated with the latest marketing trends and best practices, ensuring your business remains at the forefront of industry advancements. Their expertise can significantly enhance your overall marketing efforts and drive measurable results.

Exploring HubSpot Services and Partner Assistance

HubSpot Services Overview:

HubSpot offers various services to help businesses succeed in marketing and sales. These services include:

  • Implementation: Assisting businesses in setting up HubSpot software and integrating it into their existing systems.
  • Integration: Integrating HubSpot with other tools and platforms to ensure seamless data flow and alignment between different departments.
  • Customization: Customizing HubSpot to fit specific business needs and requirements, including branding and design elements.
  • Training: Providing comprehensive training and onboarding programs to help businesses get the most out of HubSpot's tools and features.

Partner Assistance:

Like Salesforce CPQ partners help with salesforce CPQ services, HubSpot partners also play a crucial role in assisting businesses with these HubSpot services. By partnering with a knowledgeable and experienced HubSpot agency, businesses can optimize their workflows and effectively leverage HubSpot's tools to achieve their marketing and sales goals.

Partners offer expertise and guidance in areas such as:

  • Workflow Design and Implementation: Partners can help businesses streamline their processes and create efficient workflows using HubSpot's automation capabilities.
  • Lead Generation and Nurturing: Partners can assist in developing lead generation strategies and implementing lead nurturing campaigns to drive conversions.
  • Marketing and Sales Alignment: Partners can help align marketing and sales efforts by integrating HubSpot with CRM systems and implementing effective communication channels.
  • Analytics and Reporting: Partners can help businesses set up analytics and reporting systems to track and measure the success of their marketing and sales initiatives.

Utilizing the HubSpot Partner Directory

When finding the right HubSpot partner for your business, the HubSpot Partner Directory is your go-to resource. This comprehensive directory showcases certified HubSpot partners ready to help businesses like yours succeed.

HubSpot Partner Directory Introduction

Introducing the comprehensive directory of certified HubSpot partners available for businesses to connect with. This directory is designed to make finding the perfect partner easier and more efficient.

Finding the Right Partner

With the HubSpot Partner Directory, you can easily find the right partner based on industry specialization, geographical location, and specific needs. Whether in retail, manufacturing, or any other industry, a partner is waiting to help you grow.

  • Industry Specialization: The directory allows you to filter partners based on their expertise in your industry. It ensures you find a partner who understands your unique challenges and opportunities.
  • Geographical Location: If you prefer working with a local partner, the directory enables you to search for partners in your area. Building a relationship with a local partner can provide face-to-face collaboration and support.
  • Specific Needs: Whether you require assistance with marketing automation, inbound marketing, CRM, or any other HubSpot service, the directory lets you find partners who specialize in the specific areas you need help with.

You can find a business automation agency that aligns perfectly with your business goals and objectives using the HubSpot Partner Directory. This alignment will be crucial in achieving success and maximizing the benefits of HubSpot's powerful tools and services.

Leveraging Marketing and Sales Automation with a HubSpot Partner

In today's digital landscape, marketing, and sales automation have become crucial for businesses looking to stay competitive and drive growth. With the right tools and strategies, organizations can streamline their processes, improve efficiency, and achieve better results. HubSpot, a leading CRM, and inbound marketing software, offers an array of automation tools designed to help businesses achieve these goals.

Marketing and Sales Automation Overview

Marketing and sales automation involves using technology to automate repetitive tasks, streamline processes, and increase productivity. These tools help businesses save time, enhance customer engagement, and generate more leads and conversions. With HubSpot's marketing and sales automation features, businesses can:

  • Create and automate email marketing campaigns
  • Manage and nurture leads through personalized workflows
  • Track and analyze website visitor behavior
  • Automate social media publishing and monitoring
  • Integrate with other tools for seamless data flow and reporting

Partner Assistance in Automation

While HubSpot provides powerful automation tools, partnering with a HubSpot partner can further enhance businesses' ability to leverage these tools effectively. HubSpot partners are experts in implementing, optimizing, and managing marketing and sales automation strategies. By working with a HubSpot partner, businesses can:

  • Receive personalized guidance in setting up automation workflows tailored to their specific needs and goals
  • Benefit from expert advice on best practices and strategies to maximize the effectiveness of their automation efforts
  • Get ongoing support and troubleshooting for any technical issues or challenges that may arise
  • Gain access to additional resources and training to ensure they are making the most of the automation tools provided by HubSpot.

Partnering with a HubSpot partner can be a game-changer for businesses seeking to leverage marketing and sales automation to drive growth and efficiency. By tapping into their expertise, businesses can save time, optimize processes, and achieve better results in their marketing and sales efforts.

Developing and Implementing Inbound Marketing Strategies with a HubSpot Partner

In today's digital landscape, inbound marketing has become a crucial strategy for businesses looking to attract, engage, and delight customers. By creating valuable content and experiences tailored to their target audience, businesses can establish themselves as industry experts and generate more qualified leads. With HubSpot's comprehensive platform, developing and implementing effective inbound marketing strategies has become easier. And with the assistance of a HubSpot Partner, businesses can unlock even greater benefits.

Benefits of Inbound Marketing:

By leveraging inbound marketing techniques, businesses can experience several advantages. Firstly, inbound marketing focuses on organically attracting and engaging potential customers rather than interrupting them with traditional advertising methods. This approach creates a more personalized and relevant experience, increasing customer satisfaction and loyalty. Additionally, inbound marketing has been proven to generate more qualified leads, resulting in increased conversion rates and revenue growth.

Partner Expertise in Inbound Marketing:

Partnering with a Pardot certified consultant or HubSpot expert can be invaluable when developing and implementing inbound marketing strategies. HubSpot partners possess extensive knowledge and experience in utilizing HubSpot's platform to its fullest potential. They understand the intricacies of inbound marketing and can help businesses align their marketing efforts with HubSpot's tools and features. Whether developing a content strategy, optimizing landing pages, or implementing lead nurturing campaigns, partnering with a HubSpot expert ensures businesses can leverage the platform effectively and achieve their marketing goals.

Expertise in Content and Inbound Marketing Tactics

Content and Inbound Marketing Overview:

Understanding the significance of content creation, search engine optimization (SEO), and social media marketing is essential for success in inbound marketing. Content creation involves crafting relevant and valuable information that resonates with your target audience. SEO ensures your content is optimized to rank higher in search engine results, driving organic traffic to your website. Social media marketing helps to promote your content and engage with your audience on various platforms.

Partner Expertise:

When it comes to content and inbound marketing tactics, HubSpot partners are equipped with the necessary expertise to assist businesses. They possess in-depth knowledge and experience in content creation, SEO, social media marketing, and other inbound marketing strategies. By partnering with a HubSpot expert and marketing cloud consultants, businesses can leverage their knowledge to create compelling content that drives traffic and generates leads.

HubSpot partners understand the importance of keyword research, optimizing website content, and implementing effective social media strategies. They can guide businesses in developing an engaging content strategy that aligns with their target audience's needs and interests. To improve search engine rankings, these partners also help implement SEO techniques like on-page optimization, link building, and website analytics. Through their expertise in social media marketing, HubSpot partners can help businesses build a strong online presence and engage with their audience effectively.

In addition to content creation, HubSpot partners can guide in implementing email marketing campaigns, creating landing pages, and managing marketing automation workflows. They understand the importance of providing valuable content throughout the customer journey and can assist in developing personalized marketing strategies.

Businesses can harness the power of content and inbound marketing tactics for maximum impact by partnering with a HubSpot expert. With their expertise, businesses can generate leads, increase conversions, and nurture customer relationships. You can further seek the assistance of salesforce CPQ consultants or salesforce commerce cloud consultants to transform the conversions into profitable business opportunities. 

Improving Website Performance and User Experience through HubSpot Partners

Website Development and Optimization:

Web development and optimization are vital in enhancing website performance and user experience. A well-developed and optimized website not only attracts more visitors but also ensures that they have a seamless browsing experience. HubSpot partners are experts in analyzing and optimizing website performance to improve various aspects such as page loading speed, mobile responsiveness, and overall website functionality.

Partner Capabilities:

HubSpot partners specializing in website development and optimization bring a wealth of expertise. They understand the importance of creating a visually appealing, user-friendly website design that aligns with your brand identity. Their in-depth knowledge of HubSpot's CMS platform allows them to develop and optimize your website to enhance its functionality and overall user experience. Whether it's improving the navigation, implementing user-friendly forms, or integrating third-party tools, HubSpot partners can elevate your website's performance to new heights.

By leveraging the capabilities of HubSpot partners, you can rest assured that your website is in good hands. These experts have the skills and knowledge to transform your website into a high-performing, user-friendly platform that drives results. With their assistance, you can create an optimized user experience that keeps visitors engaged, reduces bounce rates, and increases conversions. So, if you want to take your website's performance and user experience to the next level, partnering with a HubSpot expert is the way to go!

It would also be beneficial for a business to create a mobile-friendly interface and website by partnering with a mobile development consulting agency to enhance the convenience and user experience of their customers. 

Implementing Analytics and Reporting Systems with HubSpot Partners

Analytics and reporting play a crucial role in assessing the success of your marketing and sales efforts. By tracking key metrics and analyzing data, you gain insights that empower you to optimize your strategies and drive better results. When implementing and leveraging analytics and reporting systems, HubSpot partners can be your invaluable resource.

Importance of Analytics and Reporting

Understanding the performance of your marketing and sales initiatives is essential for making informed decisions and achieving your business goals. Analytics and reporting allow you to measure the effectiveness of your campaigns, track website traffic and conversions, analyze customer behavior, and gain insights into your sales pipeline.

By consistently monitoring and analyzing these metrics, you can identify areas of improvement, spot trends, and make data-driven decisions. It empowers you to optimize your marketing and sales efforts, allocate resources more effectively, and drive growth and profitability. 

You can also hire the help of an ORM agency to ensure robust online presence for better traffic, leads, and conversions. 

Partner Assistance in Analytics

Implementing analytics and reporting systems can be complex and time-consuming. However, with the expertise and guidance of a HubSpot partner, you can streamline the process and maximize the value of your data.

HubSpot partners possess in-depth knowledge of HubSpot's analytics and reporting capabilities. They can assist you in setting up customized dashboards, defining relevant metrics and key performance indicators (KPIs), and integrating data from different sources.

By leveraging their expertise, you can ensure accurate data collection and reporting, enabling you to make informed decisions based on real-time insights. Additionally, HubSpot partners can help you interpret the data, providing actionable recommendations to drive continuous improvement and maximize your marketing and sales ROI.

With their support, you can unlock the full potential of HubSpot's analytics and reporting features, harnessing the power of data to fuel your business growth.

Using HubSpot Integrations with the Help of Partners

HubSpot Integration Capabilities

Integrating HubSpot with other tools and platforms can have numerous benefits for businesses. It allows for the seamless data flow between different systems, streamlining business processes and improving efficiency.

With HubSpot integrations, businesses can connect their marketing, sales, and customer service tools, creating a unified data management and analysis platform. It enables businesses to gain a holistic view of their customers and make more informed decisions.

By integrating HubSpot with other platforms, businesses can automate repetitive tasks, such as data entry and lead nurturing, freeing time for teams to focus on more important activities. This automation also helps improve the accuracy and consistency of data, reducing errors and enhancing overall productivity.

Partner Expertise in Integrations

HubSpot partners play a crucial role in assisting businesses with integrations. With their expertise in HubSpot and various tools and platforms, partners can guide businesses through the integration process and ensure a smooth and successful implementation.

HubSpot partners deeply understand the technical aspects of integrations and can help configure and customize the integrations to meet specific business requirements. They can also troubleshoot any issues that may arise during the integration process, minimizing downtime and maximizing the benefits of integrations.

Furthermore, HubSpot partners can provide valuable advice and recommendations on selecting the right tools and platforms to integrate with HubSpot. They can assess a business's needs and goals and suggest integrations that best serve their purposes, optimizing the system's overall performance.

In summary, leveraging HubSpot integrations with the help of partners allows businesses to harness the full potential of the HubSpot platform. By connecting HubSpot with other tools and platforms, businesses can streamline processes, automate tasks, and gain valuable insights, ultimately driving growth and success.

10 Things to Ask HubSpot Marketing Agency Partners

Partnering with a HubSpot marketing agency can boost your marketing efforts significantly, but not all agencies are created equal. Ask these ten questions before making the most of this partnership and seeing actual results.

1. Do You All Work In-House?

Want to make sure your marketing dollars aren't being shipped off to a remote island somewhere? Then, you'll want to determine whether the HubSpot marketing agency you're considering outsources any of its work.

Now, outsourcing is not necessarily a deal-breaker. After all, plenty of great agencies outsource work to trusted partners. However, you will want to ensure that the agency still guarantees the quality of any outsourced work.

So, if the HubSpot marketing automation agency you are eyeing admits to outsourcing, don't hesitate to ask them for the details. Who are they working with? How long have they been working with them? And, of course, the most crucial question: can they back up their claims with work samples? 

By getting all the facts, you can make an informed decision and rest easy knowing your marketing is in good hands.

2. Why Did You Select HubSpot?

Is a HubSpot agency partner really into the platform or just looking for a quick buck? Ask them why they chose HubSpot.

You've hit the jackpot if they say they use HubSpot and love its features. But if their response is more like "our clients seem to like it," it's time to keep looking. You deserve an agency partner with hands-on experience and expert knowledge. So, find a partner as invested in your success as you are.

3. Can You Share Some Client Success Stories?

Seeing an agency with an extensive client roster is nice, but it's not the only thing that matters. When considering a HubSpot agency partner, ensure they've got the receipts to back up their claims. Ask for case studies and specific metrics that showcase their clients' success. And don't be swayed by the numbers game, either.

Instead, focus on how long they've been with their clients and what results they've been able to drive. After all, it's not about how many clients they have but how they treat them. By keeping your eyes on the prize, you'll be well on your way to finding the perfect HubSpot agency partner for your business needs.

Here is an example of Growth Natives’ case study.

4. Total Years of Experience As a HubSpot Marketing Agency

To find out if they're genuinely knowledgeable about HubSpot, ask them how long they've been a HubSpot marketing agency and how long they've used the platform. If they've been partnering with HubSpot for at least a year and using it for just as long (if not longer), you know you're in good hands.

Experience matters, so don't be afraid to ask tough questions. An agency that knows the ins and outs of HubSpot will be better equipped to help you succeed, so choose wisely.

5. Total Years of Experience As a HubSpot Marketing Agency

An agency dedicated to HubSpot won't just stop at being a certified HubSpot agency partner—it'll go the extra mile and get all its team members certified, too. If you're serious about finding an agency that's ready to deliver, don't hesitate to ask about individual certifications as well as company-wide ones.

6. Who Will Be Your Point-of-Contact?

Do you know the old bait-and-switch tactic? Well, unfortunately, some agencies use it too. They'll dangle a charismatic, seasoned sales rep before you, only to switch them out for a less-experienced junior marketer once you've signed the contract.

Be aware of these sneaky tactics, especially when working with a HubSpot marketing agency. Before committing, always inquire about who your main point of contact will be after the sale. And don't settle for a vague answer like "the client success team"—make sure you get the specifics like a HubSpot marketing automation expert.

7. How Are You Unique Over Others?

It is the million-dollar question, the one that every HubSpot agency partner hopes to be asked. Prepare yourself for a well-crafted response with you nodding in agreement and reaching for the contract.

The agency may have a secret sauce, a particular methodology or approach that sets it apart. Perhaps they have an unusually diverse, talented team. Or they're so passionate about what they do that they can't help but stand out.

But if their answer is less than inspiring and leaves you feeling underwhelmed, then it might be time to question whether this agency is worth your time and money. After all, if they can't convince you that they're special, why should you believe they can deliver anything more than ordinary results?

8. Do You Work On Standalone Projects Or Complete Inbound Marketing?

While some agencies may offer standalone projects, the best ones know that the key to success lies in a more comprehensive approach. 

A retainer model that includes various services, such as inbound marketing and Growth-Driven Design, is the way to go. This approach allows for a higher level of service, faster results, and more efficient use of time and resources. If you want the best possible outcome for your project, look for an agency that offers a full suite of services under one retainer.

9. How Is Your Pricing Structured?

A transparent pricing structure can ensure a successful and long-term partnership. When considering a HubSpot agency partner, it's critical to understand their pricing structure and how it aligns with your business goals and budget. Seek a detailed breakdown of the costs and services included in their packages, and ensure you understand how the agency will handle additional work or changes in the scope.

Some partners charge a flat fee for their services, while others use a retainer-based model. One popular pricing structure for HubSpot agency partners is a point-based system. 

This system works by assigning a point value to each deliverable based on the task's complexity, the amount of time it takes, or other factors. The client is then charged a set number of monthly points based on the agreed-upon scope of work.

10. What Will Be The Success Metrics, and How Will You Track Them?

Every HubSpot marketing agency has its way of doing things. But usually, it takes around 12 months to see the fruits of your inbound marketing labor. So don't expect to see significant results overnight.

Regarding tracking your progress, some agencies might give you one extensive report every few months. But let's be honest—that data can quickly become outdated.

That's why the best agencies will send you monthly updates and provide in-depth marketing reports. After all, who has time to wait for quarterly reports? 

Final Thoughts

In conclusion, choosing the right HubSpot marketing agency partner can be a game-changer for your business. By finding the right fit and asking the right questions, you can ensure that you're working with an agency that truly understands your needs and can help you achieve your marketing goals. Remember to ask about experience, certifications, team structure, pricing, and results tracking, among other essential factors.

At Growth Natives, we are a HubSpot platinum solutions partner, and we pride ourselves on our experience, expertise, and commitment to our customers’ success. We encourage you to ask us these ten questions and any others you may have so that we can show you why we're the right HubSpot marketing automation agency partner for you. 


Write to us at info@growthnatives.com or call us at +1 855-693-4769 to learn more about how we can help you grow your business with HubSpot.

Frequently Asked Questions

As of my last update, HubSpot has thousands of partners worldwide, including agencies, consultants, and technology providers, who help businesses grow using HubSpot’s platform.

A HubSpot marketing agency is a company that specializes in using HubSpot’s marketing automation platform to help businesses attract, engage, and delight customers. These agencies are certified by HubSpot and have expertise in inbound marketing methodologies.

Yes, HubSpot has a partner portal that provides resources, training, and support for its partners. The partner portal allows partners to access marketing materials, sales tools, and educational content to help them grow their business and better serve their clients.

HubSpot partners make money by providing services to clients using HubSpot’s platform. This can include consulting, implementation, training, and ongoing management of HubSpot’s tools. Partners typically charge clients for these services either on a project basis or through retainer agreements. Additionally, partners may earn commissions or discounts on HubSpot subscriptions they sell to clients.

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