Olympia Bhatt wears many hats, marketing and content writing being one of them. She believes a good brief writes itself like an AI tool.
Significant advances in AI models like DALL-E 2, GPT-3, and Stable Diffusion have shown the vast creative potential of this technology. Gartner predicts that a major blockbuster film will be released by 2030, with 90% of the film generated by AI [1]. In other words, it is fair to expect generative AI to become even […]
In an era where data is often called the “new oil,” it’s imperative to understand the tools and techniques harnessing its potential. Data visualization and modeling stand out as twin titans. However, their distinct roles often lead to confusion. This blog will demystify the realms of data visualization and data modeling. Data visualization is the […]
Marketo is a robust marketing automation platform that facilitates personalized, predictive content. Its use of predictive analytics (and content) employs AI-driven insights to predict audience behavior and preferences, delivering targeted content. This approach is revolutionizing B2B marketing, driving higher engagement, boosting conversions, and providing a more personalized customer journey, enhancing overall marketing strategies. What exactly […]
Every website tells a story—a story about how many people visited it, how many signed up for a webinar, downloaded an ebook, scheduled a demo, and so on. To get an accurate picture, tracking web analytics is essential. It lets you assess your website’s current performance. Based on these analyses, you can conduct tests to […]
Facebook is quite popular among people, but very few know about Facebook advertising and how to use it effectively. Facebook ads have become so ubiquitous that we overlook them while scrolling through the platform. But for marketers, this presents a huge opportunity—to leverage it and drive a crucial return on investment. But where do you […]
If you’re looking to win the digital game, you’ve got to know how to play with data. Enter web analytics—your secret weapon to understand what’s happening on your website, who’s visiting, what’s working, and what’s not. We’ve put together this guide to help you get to grips with web analytics, show you why it’s crucial […]
If you use multichannel marketing—think social media, email blasts, Google ads, and more—you will need to get your head around data integration. And if you use Marketo for automation, you must ensure you implement best practices for a smooth data flow between your database warehouse and Marketo. To make life easier, we’ll explain all this […]
You cannot leave your customer service in the dust as you go all guns blazing to market your business. After all, what’s a business without its satisfied customers forming the bedrock? In this blog post, we’ll delve into customer service software tools. Learn how these solutions can automate, streamline, and uncomplicate your customer service arena. […]
Whether you’re a budding startup, an established SME, or a multinational corporation, an impressive customer service package is a non-negotiable ingredient in your recipe for success. But what exactly are customer service packages, and why do they hold such a pivotal place in the business landscape? Let’s dive in and unveil the concept. Customer service […]