Rahul Saini is a published author of three books, brand storyteller, and marketing specialist with experience across multiple industries like manufacturing, IT, and publishing. He is an intellectually curious, and creative person who loves to tell stories, read books, and write fiction.
Remember Icarus—the Greek mythological figure who forgot his father’s advice not to fly too close to the sun? His overconfidence got the better of him, and his literal fall was inevitable as his wax wings melted. Too many SaaS organizations meet the same fate. They launch a great product, get some solid revenue, and focus […]
We survived the COVID-19 pandemic, and businesses across the globe moved toward a post-pandemic market recovery. However, the peace was short-lived, as we now stand on the cusp of another challenging economic downturn thanks to the ongoing Russia-Ukraine crisis. As a result, marketers have a tough time as they have to do more with fewer […]
It is a common sentiment among business owners that complex business processes should be converted into simple and actionable icons or buttons. Salesforce admins are always looking for ways to substitute complex code using a variety of Salesforce development tools. In this post, we will look at different ways of creating smart workflows in Salesforce […]
To run a successful B2B business, you need to perfect the quote generation process of large-scale orders across a vast distribution network reasonably quickly. In the recent past, sales executives used to interact with key decision-makers in customers’ companies to understand their requirements. This interaction was then followed by forwarding the customers’ requirements to the […]
One of the biggest challenges when scaling up a company is the increasing level of complexity in business operations. In addition, expansions often include introducing new product lines, better service packages, add-on benefits, and discounts. If you are not cautious about your strategy moving forward, you can muddle up existing deals or even turn away […]
Setting the correct prices for products is often a complex task. A single product can have multiple variants resulting in higher prices for more advanced models. For example, a smartphone can have different RAM and memory configurations, processors, and cameras, with each feature adding to the product’s price. The whole pricing process becomes even more […]
Salesforce has brought a parabolic shift in the way businesses perceive a CRM tool. B2B SaaS marketers utilize its potential to reach their customers in a more strategic and structured way. Enterprises today are aware that customer data is worth millions of dollars. The primary reason why many marketers subscribe to the Salesforce solution is […]
“The definition of an expert is someone who knows what not to do”. – Charles Willson Salesforce is definitely a marketing powerhouse full of customer-centric intelligence that has earned its place among renowned CRM solutions. It is popular among organizations of different sizes and helps them serve their customers better by enabling them to enrich […]
A CPQ (Configure Price Quote) software is a crucial tool for many B2B businesses today. It assists the sales teams in providing the right pricing at the right time to customers for a wide range of complex products while also improving their own ability to boost sales volumes. It also helps streamline the process of […]