Rahul Saini is a published author of three books, brand storyteller, and marketing specialist with experience across multiple industries like manufacturing, IT, and publishing. He is an intellectually curious, and creative person who loves to tell stories, read books, and write fiction.
You did in-depth research about different CRM tools. You decided to implement Salesforce in your business to boost your sales pipeline and streamline sales and marketing processes. However, you soon realize that nothing much has changed, even after considerable time has passed. Does it sound familiar? Don’t worry; you are not the only one. Many […]
When we talk about the business world today, every second counts. Customers expect quick resolution of their problems, so having a seamless and efficient customer engagement system is crucial for any B2B company. Enter Salesforce CTI integration – the ultimate solution for bridging the gap between your sales and customer service teams. This powerful integration […]
As the reigning king of CRM platforms, Salesforce has enabled businesses to exceed customer expectations with enhanced sales, marketing, and other related services. Salesforce’s cloud-based capabilities can revolutionize your business, elevating employee and customer experiences. However, with many integrated applications, tapping into Salesforce’s full potential requires a certain level of expertise. This is where Salesforce […]
In the fast-paced realm of modern business, staying ahead of the curve is not just a goal – it’s a necessity. For organizations relying on Salesforce as their CRM backbone, the quest for optimal efficiency and performance is perpetual. That’s where the game-changing concept of middleware integrations enters the scene. Middleware Salesforce integration might be […]
When we talk about adaptable and robust business management platforms, Salesforce is the first name that comes to mind. Whether it is about managing customer relationships, promoting digital commerce, managing sales teams, getting analytical support, or providing exceptional customer service, Salesforce has a solution for everything. However, when a business first transitions into Salesforce, even […]
Remember Icarus—the Greek mythological figure who forgot his father’s advice not to fly too close to the sun? His overconfidence got the better of him, and his literal fall was inevitable as his wax wings melted. Too many SaaS organizations meet the same fate. They launch a great product, get some solid revenue, and focus […]
We survived the COVID-19 pandemic, and businesses across the globe moved toward a post-pandemic market recovery. However, the peace was short-lived, as we now stand on the cusp of another challenging economic downturn thanks to the ongoing Russia-Ukraine crisis. As a result, marketers have a tough time as they have to do more with fewer […]
It is a common sentiment among business owners that complex business processes should be converted into simple and actionable icons or buttons. Salesforce admins are always looking for ways to substitute complex code using a variety of Salesforce development tools. In this post, we will look at different ways of creating smart workflows in Salesforce […]
To run a successful B2B business, you need to perfect the quote generation process of large-scale orders across a vast distribution network reasonably quickly. In the recent past, sales executives used to interact with key decision-makers in customers’ companies to understand their requirements. This interaction was then followed by forwarding the customers’ requirements to the […]