Rahul Saini is a published author of three books, brand storyteller, and marketing specialist with experience across multiple industries like manufacturing, IT, and publishing. He is an intellectually curious, and creative person who loves to tell stories, read books, and write fiction.
One of the biggest challenges when scaling up a company is the increasing level of complexity in business operations. In addition, expansions often include introducing new product lines, better service packages, add-on benefits, and discounts. If you are not cautious about your strategy moving forward, you can muddle up existing deals or even turn away […]
Setting the correct prices for products is often a complex task. A single product can have multiple variants resulting in higher prices for more advanced models. For example, a smartphone can have different RAM and memory configurations, processors, and cameras, with each feature adding to the product’s price. The whole pricing process becomes even more […]
Salesforce has brought a parabolic shift in the way businesses perceive a CRM tool. B2B SaaS marketers utilize its potential to reach their customers in a more strategic and structured way. Enterprises today are aware that customer data is worth millions of dollars. The primary reason why many marketers subscribe to the Salesforce solution is […]
“The definition of an expert is someone who knows what not to do”. – Charles Willson Salesforce is definitely a marketing powerhouse full of customer-centric intelligence that has earned its place among renowned CRM solutions. It is popular among organizations of different sizes and helps them serve their customers better by enabling them to enrich […]
A CPQ (Configure Price Quote) software is a crucial tool for many B2B businesses today. It assists the sales teams in providing the right pricing at the right time to customers for a wide range of complex products while also improving their own ability to boost sales volumes. It also helps streamline the process of […]
Numerous organizations are unaware of the challenges in their sales enablement process and even though they know the issues subconsciously, they are not able to pinpoint them accurately. So, let’s try to solve this issue and see if we can address the major questions that are affecting the performance of your sales teams. Do any […]
The Salesforce Summer ’21 release is here now with some exciting new features for enterprises of all sizes. The cloud-based software company is ending the Salesforce font and improving record-triggered flows along with several additional features designed to make Salesforce admins’ lives easier. Here are the top 12 features: 1. Supercharge Employee Productivity with Free […]
In today’s digital landscape, choosing the right cloud service provider is pivotal for businesses and organizations. With a plethora of options and providers to choose from, it’s easy to find yourself at a crossroads, uncertain of which path to take. However, Salesforce and AWS are two leading cloud titans in the sector, which are offering […]
“We shape our tools and afterwards our tools shape us”. – Marshall Mcluhan Salesforce CRM and its […]