Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.
To stay on top of your marketing game, you should adapt to the ever-evolving changes in marketing trends. The marketing technology landscape is changing fast, and a new generation of innovative products and services is powering modern marketing in ways never imagined. These advancements have opened up new possibilities and opportunities that were previously unimaginable. […]
In the fast-paced world of sales, it’s easy for valuable leads to slip through the cracks. Yet, these so-called “old” leads can hold immense potential for businesses aiming to boost sales and grow their customer base. In this content piece, we will explore the importance of reviving old sales leads and provide you with effective […]
A well-designed landing page can enhance the conversion rate by up to 50%. A landing page is a one-man show that is designed to impress omnichannel visitors and get them to convert. It is a well-known fact that running a marketing campaign without a specific landing page restricts your chances of conversions. If the landing […]
The California Consumer Privacy Act (CCPA) AB 375 will come into effect on January 1, 2020. The CCPA was created with the same intention as of the EU’s well-known General Data Protection Regulation (GDPR). This will keep a check on the way businesses collect private information online from the California-based citizen. What California Consumer Privacy […]
Unlocking the Secrets of Search Visibility: The Crucial Role of SEO Welcome to the digital age, where your online presence is akin to a needle in an ever-growing haystack. Ever wonder how that needle gets found? It’s all about mastering the art of searchability, and that’s where the importance of SEO comes into play. Picture […]
The marketing automation tools have empowered marketers to influence the customer lifecycle from top to the bottom of the sales and marketing funnel. Implementing marketing automation is a must-have in all businesses and it’s growing influence and impact on accelerating revenue and increasing customer lifetime value has been proven time and again. The success of […]
In today’s hyper-connected world, businesses need to harness the power of digital marketing to stay ahead of the competition. But what does digital marketing success truly mean, and why is it crucial for businesses to achieve it? Digital marketing success can be defined as the ability to effectively reach and engage the target audience, drive […]
Database normalization in marketing; describes the process of organizing the content of each table in your database. Data normalization campaigns in Marketo ensure that each cell of your table should have a single, accurate, and relevant value. Without normalization, your database could be cluttered, unorganized, inefficient, and may produce unexpectedly wrong results. Database normalization focuses […]
Introducing WordPress 5.0: Transforming the Way We Create Content WordPress has become the go to platform, for website development empowering individuals and businesses to build visually appealing websites. With its user interface and extensive customization options WordPress has gained popularity among content creators and developers. Now get ready for a groundbreaking update. WordPress 5.0! This […]