Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.
The Net Promoter Score – NPS is the leading metric for measuring customer satisfaction and loyalty for any business. In fact, It goes beyond measuring just customer satisfaction and further gauge their desire to recommend it to others. It’s relevant to every type of organization irrespective of size and industry. Many businesses rely upon the […]
Most people think progressive profiling is just a website form thing. Yes it is, in a way, but it is way more than that. Beside improving your initial conversion rates for gated content it must compliment your customer’s journey. It has a much wider impact because it is an integral part of your content engagement […]
Accurate and actionable data is the lifeblood of your sales and marketing efforts. Marketo, a powerful marketing automation platform, offers Sales Insight, a feature designed to bridge the gap between marketing and sales teams by providing valuable data and analytics. However, like any other tool, Sales Insight can become cluttered and less effective over time […]
Unlocking Success with Account-Based Marketing Campaigns Are you looking to boost your marketing efforts and achieve higher conversion rates? Enter Account-Based Marketing (ABM), a targeted strategy that has revolutionized the way businesses approach sales and marketing alignment. In this content, we will take you on a journey through the world of ABM, exploring its definition, […]
A scheduled Marketo instance clean-up or implementing data hygiene practices can keep your Marketo perform at its best, year-round. If you experience a slow working Marketo instance or you think it’s not as agile as it once was, then it’s time to clean it up. Removing unused/old data from your Marketo instance from time to […]
In today’s world of ever-increasing technology influence and numerous digital platforms that are available for your customers to engage with your brand, creating a multi-channel presence is of colossal importance. The traditional branding ways were easier due to limited channels and greater control. But organizations are now technologically driven and are highly cognizant of the […]
Marketing Automation is not any hidden concept; it has become the darling of every marketer irrespective of their business size. Once thought to be something for bigger companies Marketing Automation is now prevalent in small and medium-sized businesses in almost every industry. – With 69% of people depending upon online research to engage with a […]
What exactly is a Marketo Audit? The Marketo Health Audit is a comprehensive review of your running marketing automation processes. This Marketo health checkup includes the technical and operational implications of Marketo. It also consists of a thorough check of the processes within Marketo and its integration with CRM. Most audits also examine if your […]
Tips for Blog Writing: Boost Your Business and Website Are you looking to take your business and website to the next level? One of the most effective ways to achieve this is through compelling blog writing. In today’s digital era, where content is king, having a well-crafted blog can make all the difference in establishing […]