Sameer, with 20+ years in B2B/B2C, focuses on extracting clear, actionable insights from big data, driven by a passion for understanding Google's endless queries.
Hello digital wanderers and data-conscious beings! Ever noticed those little digital crumbs called third-party cookies? They’re the tiny trackers that websites borrow from each other to follow our virtual footsteps, serve us personalized ads, and gather insights on our online behavior. But here’s the catch: the internet is evolving, and these cookies are being crumbled […]
“You can have all the right strategies in the world; if you don’t have the right culture, you’re dead.” – Patrick Whitesell It’s true. Your company’s culture largely impacts how you reach out to your target market with your products or services. Until and unless you align your organizational values with consumers’ values and expectations, […]
Email personalization, web personalization, behavioral targeting, social media personalization, triggered emails, and social proof—these were some of the terms unheard of in marketing a few decades ago. Today, it is different. Marketing has changed, and for good. Mass marketing no longer works with knowledge becoming more accessible. Customers ignore cookie-cutter messages to discover brands and […]
It would be an understatement to say that the tremors sent by the Covid-19 pandemic have changed the world of business. Businesses around the world, small and big, have in fact seen a 360 shift in how they approached the digital marketing paradigm. This is why they are increasingly adopting the digital-first approach. Since the […]
Email is, by far, the most impressive tool for communication as 99% of consumers check their emails every day. That is probably why email marketing has a 4,200% ROI. But sending emails to users alone doesn’t guarantee conversions. It requires you to have a valid and engaged subscriber list. Increasing conversions via email marketing campaigns […]
While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-saving, data-memorizing internet browser setting all along—lovable only to digital marketers, who need those cookies to know their […]
Even a great business product fails if not accompanied by the right marketing strategy. If you are closely studying the SaaS market, you know that businesses launch plenty of new SaaS products every week, where some catch the eye while others get lost in the crowd. The fact is, successful SaaS companies do not only […]
Level Up Your Business with Facebook Live Selling In today’s highly competitive online marketplace, businesses are constantly seeking innovative ways to boost sales and engage with their audience. One such powerful tool that has revolutionized the world of e-commerce is Facebook Live Selling. Facebook Live Selling refers to the practice of broadcasting live videos on […]
With the average conversion rate for ecommerce stores being around 3%, thousands of your target customers might visit your website but never convert into long-term customers. This is where lead magnets come in! Lead magnets are a great tactic to attract new customers while also rewarding the existing ones. The more important question isn’t why […]