Shubhadeep

Subhadeep Bhattacharjee

Content Writer

Subhadeep Bhattacharjee is a content writer who follows the world of technology and business. With a passion for both cutting-edge tech and the fascinating world of business, he is on a mission to explore the intersection of these two worlds and share his opinion. When not poring over the latest advancements in AI, marketing automation, and cybersecurity, he is following cricketing action from around the world.

More From Subhadeep Bhattacharjee

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  • Subhadeep Bhattacharjee
  • May 16, 2023
  • 5 min read

The Art of Intelligent Customer Service: The Key to Delighting and Retaining Customers

A business retaining its customers is more likely to succeed than others. According to a study by American Express, acquiring a new customer is 6-7 times more expensive than retaining one. Another study by Bain and Company suggests that a 5% increase in customer loyalty translates to a 25-95% increase in revenue! While you should […]

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  • Subhadeep Bhattacharjee
  • May 11, 2023
  • 6 min read

From Acquisition to Retention: The Role of CRM Customer Service Software

Customer relationship management (CRM) is the bedrock of success in a competitive business ecosystem. Businesses that strike the perfect equilibrium between relationship management and customer retention can gain an edge over their competitors. From tracking customer interactions and behaviors to creating personalized experiences, CRM or customer relationship management software and strategies can help your business […]

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  • Subhadeep Bhattacharjee
  • May 11, 2023
  • 15 min read

Unlocking the Power of Success Metrics: A Framework for Measuring Success and Driving Growth

There are various success metrics that you can consider depending on the goals and objectives of your business. Some common success metrics include revenue growth, customer acquisition and retention rates, profit margin, market share, customer satisfaction, and employee productivity. These metrics can provide a comprehensive view of your company’s performance in different areas. Setting up […]

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  • Subhadeep Bhattacharjee
  • May 5, 2023
  • 19 min read

Metrics Targets: What They Are and Their Role in Business Performance

“It is no use saying “we are doing our best.” You have to succeed in doing what is necessary.” Winston Churchill While the former British PM was no businessman, his quote summarizes the need to measure and map results against future goals. When you are running a business, you need to track performance constantly. Defining […]

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  • Subhadeep Bhattacharjee
  • Apr 14, 2023
  • 18 min read

Turning Data into Information: A Deep Dive into Understanding Your Data

It will take approximately 16 minutes for you to read this article. By the time you finish reading this write-up – there will be 4.8 million credit card transactions, more than 85000 orders on Amazon, and more than 200 million searches on Google. That’s data for you!  Data – is not just a buzzword; it’s […]

Businessman soaring to success using marketo tools for small business growth.
  • Subhadeep Bhattacharjee
  • Apr 11, 2023
  • 19 min read

Unlock Success with Marketo for Small Business

“Business has only two basic functions – marketing and innovation.” – Peter Drucker Understanding Marketing Automation Definition and benefits of marketing automation Marketing automation refers to the use of software and technology to automate repetitive marketing tasks, allowing small businesses to streamline their marketing efforts and save time. It involves using a variety of tools […]

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  • Subhadeep Bhattacharjee
  • Apr 6, 2023
  • 21 min read

From Datasets to Insights: How to Make the Most of Your Customer Data

The Father of Computing, Charles Babbage said,  “Errors using inadequate data are much less than those using no data at all.”  Customer data is a goldmine of insights; some call it the oil of the 21st century. Businesses with the best customer data are miles ahead of their competitors in today’s fast-paced and highly competitive […]

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  • Subhadeep Bhattacharjee
  • Mar 29, 2023
  • 10 min read

Salesforce Pardot Vs. Marketing Cloud: Which Platform Is Right for Your Marketing Strategy?

Salesforce Pardot vs. Marketing Cloud: Choosing the Perfect Marketing Automation Platform Welcome to our comprehensive guide on Salesforce Pardot vs. Marketing Cloud, two dynamic marketing automation platforms that can elevate your marketing efforts to new heights. In today’s competitive digital landscape, selecting the right marketing automation platform is crucial for businesses looking to effectively engage […]

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  • Subhadeep Bhattacharjee
  • Mar 27, 2023
  • 18 min read

Salesforce Cookies: A Game-Changer in Boosting Sales and Revenue

Talk of CRM tools, and Salesforce tops the popularity charts. Using Salesforce, businesses can connect channels, track their users, and make the buying process easier and more engaging. Implementing Salesforce CRM with Pardot, the popular marketing automation tool, helps you be in command of your business while boosting sales and revenue. Like all other CRM […]

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