Subhadeep Bhattacharjee is a content writer who follows the world of technology and business. With a passion for both cutting-edge tech and the fascinating world of business, he is on a mission to explore the intersection of these two worlds and share his opinion. When not poring over the latest advancements in AI, marketing automation, and cybersecurity, he is following cricketing action from around the world.
There are various success metrics that you can consider depending on the goals and objectives of your business. Some common success metrics include revenue growth, customer acquisition and retention rates, profit margin, market share, customer satisfaction, and employee productivity. These metrics can provide a comprehensive view of your company’s performance in different areas. Setting up […]
“It is no use saying “we are doing our best.” You have to succeed in doing what is necessary.” Winston Churchill While the former British PM was no businessman, his quote summarizes the need to measure and map results against future goals. When you are running a business, you need to track performance constantly. Defining […]
It will take approximately 16 minutes for you to read this article. By the time you finish reading this write-up – there will be 4.8 million credit card transactions, more than 85000 orders on Amazon, and more than 200 million searches on Google. That’s data for you! Data – is not just a buzzword; it’s […]
“Business has only two basic functions – marketing and innovation.” – Peter Drucker Understanding Marketing Automation Definition and benefits of marketing automation Marketing automation refers to the use of software and technology to automate repetitive marketing tasks, allowing small businesses to streamline their marketing efforts and save time. It involves using a variety of tools […]
The Father of Computing, Charles Babbage said, “Errors using inadequate data are much less than those using no data at all.” Customer data is a goldmine of insights; some call it the oil of the 21st century. Businesses with the best customer data are miles ahead of their competitors in today’s fast-paced and highly competitive […]
Salesforce Pardot vs. Marketing Cloud: Choosing the Perfect Marketing Automation Platform Welcome to our comprehensive guide on Salesforce Pardot vs. Marketing Cloud, two dynamic marketing automation platforms that can elevate your marketing efforts to new heights. In today’s competitive digital landscape, selecting the right marketing automation platform is crucial for businesses looking to effectively engage […]
Talk of CRM tools, and Salesforce tops the popularity charts. Using Salesforce, businesses can connect channels, track their users, and make the buying process easier and more engaging. Implementing Salesforce CRM with Pardot, the popular marketing automation tool, helps you be in command of your business while boosting sales and revenue. Like all other CRM […]
Micro frontends are one of the hottest web development strategies that is being employed to create engaging user experience. The growing popularity of micro frontends has encouraged most web application developers to take notice of it. Frontend developers have endured the challenges of large monolithic apps in terms of scalability and maintainability. The new architectural […]
Did you know more than 60% of customers are willing to share their details for personalized offers? According to Gartner Research, every three in four business leaders make decisions based on data. As a business owner, you’d have come across similar studies highlighting the importance of data in modern business and how it can put […]