Taran is a seasoned marketing professional with over 20 years of experience spread across 5 countries and 3 continents. He is an innovative go-to-market strategist, team builder, and result-oriented global business leader, having innate understanding of marketing technology and eCommerce as well as expertise in enabling high-impact digital experiences for customers and prospects that result in sustainable growth.
Taran is proficient in creating systems that result in improved accountability, ROI measurement, better sales, and long-term customer satisfaction.
Prior to starting Growth Natives, he worked for various companies such as i2 Technologies, Trend Micro, Cvent, and Birdeye at CMO, vice presidential, and managerial positions.
Taran is a graduate from UC Irvine with an MBA in 2000 and has an engineering degree from Panjab University.
Generating leads and keeping customers engaged throughout their journey is an uphill battle for many businesses. Additionally, they find it difficult to extract rich insights from a large amount of data that they’ve collected and put it to use. To solve these challenges, a majority of businesses, today, use marketing automation. In fact, the global […]
Have you invested in marketing automation? If your answer is “No,” your marketing campaign is bound to show diminishing returns in the future. Ascend2, a market research firm recently studied the impact of marketing automation. According to the report titled “The State Of Marketing Automation 2022,” Marketing automation means using software tools and technologies to […]
Marketing automation is a lifesaver for busy professionals. In fact, 69% of marketers claim to use marketing automation for high-impact tasks for obvious reasons. With just a few clicks, you can streamline your campaigns and save hours of manual labor. But hold your horses! Before you hit that ‘send’ button, take a moment to reflect. […]
Imagine unlocking the full potential of your marketing and sales efforts: that happens when Salesforce, the powerhouse of customer relationship management, seamlessly merges with Marketo Engage, the wizard of marketing automation. Together, they create a dynamic duo that’s simply unstoppable. Salesforce builds and maintains customer relationships by offering a full range of CRM services. Their […]
As businesses of all sizes have come to recognize the value of automation in driving efficiency and revenue growth, the market for marketing automation solutions has grown rapidly in recent years. According to a report by MarketsandMarkets, the global marketing automation market is expected to reach $9.5 billion by 2027. And when it comes to […]
Software-as-a-service (SaaS) is emerging as a more realistic option for businesses looking for accessibility, efficiency, and scalability in a competitive climate. This is why SaaS implementation is snowballing at a swift pace, and more and more organizations are making a move to this industry. According to Gartner, the SaaS industry experienced the largest growth from […]
Marketing automation is only as good as the data you feed your platform with. Tracking the right KPIs is crucial to understanding the impact of your campaigns and making data-driven decisions. A marketing automation tool is a powerful source for businesses to streamline and optimize their marketing efforts. However, in order to truly reap the […]
The marketing automation realm is switching from low-code to no-code automation. This blog will walk you through the aspects related to this swift transition.
As a marketer, you do everything perfectly. You create and run a marketing campaign that ensures thousands of new contacts lined up in your marketing automation suite. But, what next? You feel stuck, wondering how do you move them down the funnel? How do you get them to know more about your business and finally […]