A successful business needs multiple elements in the right place. It should be able to innovate new products, ensure customer satisfaction, build customer loyalty and most importantly, have the right tools to analyze metrics data. Why is it important to
“Measure what is measurable, and make measurable what is not so.” Galileo Galilei This quote, made almost five centuries back, applies to every organization. While some aspects of the business process are measurable such as sales, revenue, growth,
The best marketing companies use a wide range of key performance indicators (KPIs) and make data-driven decisions to excel in the highly competitive market today. They create well-defined metrics dashboards to get a comprehensive view of the business and monit
Have you heard the phrase “knowledge is power”? This is definitely true in the marketing industry! Businesses now depend heavily on marketing data to help them make wiser decisions and stay competitive. But what is marketing data, and where does it
Talk of likes, shares, conversion rates, click-through rates, page views. What do you think of these? Are they just numbers? For a marketer like you, they are your heart and soul. If you are managing a marketing campaign for your brand, they’re the
Over the years, web analytics has experienced changes transforming how businesses gather and interpret data about their presence. From methodologies to the introduction of technologies, the evolution of web analytics has brought forth both opportunities and ch
The amount of data we produce on daily basis is outrageous. This is the reason new phrases like “zettabyte” are getting into the picture. Billions of people have access to the internet and every action is taken online results in new data. And data producti
It will take approximately 16 minutes for you to read this article. By the time you finish reading this write-up – there will be 4.8 million credit card transactions, more than 85000 orders on Amazon, and more than 200 million searches on Google. That’
As a B2B business owner, you understand that your customers are your lifeblood. Keeping customers satisfied is critical to your success, but with so many clients to handle, it is difficult to constantly provide a tailored and effective customer experience. Thi