Metrics Marketing is an incredibly powerful tool in the world of digital marketing that helps businesses measure and optimize their marketing strategies. It is all about analyzing data to make informed decisions, leading to more successful campaigns and higher
Over 54 million professionals worldwide work dedicatedly in the field of data analytics to gain meaningful metrics insights. Majority of businesses agree that data accessibility is crucial to their success. Moreover, by utlizing data analytics, companies can i
“It is no use saying “we are doing our best.” You have to succeed in doing what is necessary.” Winston Churchill While the former British PM was no businessman, his quote summarizes the need to measure and map results against future goa
Are you keeping up with the competitive and fast-paced B2B world? You might be lagging behind if you’re not leveraging metrics data. To keep ahead of the competition and accomplish your business goals, metrics data is essential. You might be wondering wh
A successful business needs multiple elements in the right place. It should be able to innovate new products, ensure customer satisfaction, build customer loyalty and most importantly, have the right tools to analyze metrics data. Why is it important to
“Measure what is measurable, and make measurable what is not so.” Galileo Galilei This quote, made almost five centuries back, applies to every organization. While some aspects of the business process are measurable such as sales, revenue, growth,
The best marketing companies use a wide range of key performance indicators (KPIs) and make data-driven decisions to excel in the highly competitive market today. They create well-defined metrics dashboards to get a comprehensive view of the business and monit
Have you heard the phrase “knowledge is power”? This is definitely true in the marketing industry! Businesses now depend heavily on marketing data to help them make wiser decisions and stay competitive. But what is marketing data, and where does it
Talk of likes, shares, conversion rates, click-through rates, page views. What do you think of these? Are they just numbers? For a marketer like you, they are your heart and soul. If you are managing a marketing campaign for your brand, they’re the