The process has finally begun, and Google has brought down the curtains on Universal Analytics. Since July 1, 2023, Google has stopped processing hits, including standard properties in Universal Analytics. The search engine giant had started automatically crea
Picture yourself as the genius behind a big carnival, enticing guests with your technological marvels. You want to capture their attention, understand their desires, and take them on an enthralling trip. This is where Google Analytics comes in like a cyclone,
If you’re looking to win the digital game, you’ve got to know how to play with data. Enter web analytics—your secret weapon to understand what’s happening on your website, who’s visiting, what’s working, and what’s not.&nb
We live in a world where data acts as a compass to lead enterprises in the right direction. The secret to maximizing the potential of your online presence in the digital age is to understand user behavior. Enter web analytics, a potent technology that reveals
“Information is the oil of the 21st century, and analytics is the combustion engine.” Peter Sondergaard This quote from the former VP at Gartner summarizes the importance of analytics. You need to know the pulse of your audience to make the most inte
There are various success metrics that you can consider depending on the goals and objectives of your business. Some common success metrics include revenue growth, customer acquisition and retention rates, profit margin, market share, customer satisfaction, an
Start your journey to business excellence by harnessing the power of ROI measurements. Measuring returns on investments, as successful businesses have discovered, is the key to unlocking growth and driving strategic decision-making. By leveraging the insights
Did you know that B2B companies with excellent revenue metrics outperform competitors in terms of growth? Why? This is due to the fact that revenue indicators are crucial for determining and enhancing B2B marketing performance. Unlock the Power of Revenu
As a sales leader of an enterprise, you have definitely encountered situations where you are rushing to prepare for your weekly sales meeting, but somehow you don’t have enough time. So, as an alternative to getting loaded with calls, training, and demos, yo