Google is the most dominant player in the analytics market which commands over 55% of the market share. Since its launch in 2005, it has been a boon to marketers for helping them track traffic, understand markets, and improve visibility on search engines. Natu
Data analytics generates maximum interest among marketers and has redefined the way business is done. Big Data and Artificial Intelligence are dominating the business landscape. Big Data alone is projected to be a $103 billion industry by the end of this decad
Understanding Direct Traffic Direct traffic plays a role in analyzing the visitors to your website using Google Analytics. It refers to the type of traffic that comes from users who access your site directly without clicking on a link from another website or s
Did you know that the global predictive analytics market is expected to reach $35.45 billion by 2027, growing at a CAGR of 21.9% between 2020 and 2027? If that doesn’t sound startling enough, how about more than 50% of top businesses using predictive a
In a tech-savvy business world, a brand needs to have deep knowledge of its customers and their expectations. Data analytics must sit at the core of your digital marketing campaign. It enables you to offer products that meet the aspirations of customers in a p
For decades, traditional written reports have been used by businesses to analyze their performance. However, with the volume of data generated each day today, frequent reporting has become the need of the hour. By 2025, 463 exabytes of data are expected to be
“The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams What is better – knowledge or insights? Though knowledge is power, when it comes to analyzing customer behavior, you cannot afford to over
Do you remember back when we collected magazines, and we sat around pretending to read, but actually, we were just flipping through and hopping from picture to picture? Looks like things are still the same! Now, instead of magazines, we have online content, wh
B2B Marketing Analytics is your trusted sidekick when it comes to getting insights into your business operations and campaign performance. Using B2B analytics, you can gather the important data essential to your ultimate success and nurture keen insights that