Over the years, web analytics has experienced changes transforming how businesses gather and interpret data about their presence. From methodologies to the introduction of technologies, the evolution of web analytics has brought forth both opportunities and ch
The amount of data we produce on daily basis is outrageous. This is the reason new phrases like “zettabyte” are getting into the picture. Billions of people have access to the internet and every action is taken online results in new data. And data producti
It will take approximately 16 minutes for you to read this article. By the time you finish reading this write-up – there will be 4.8 million credit card transactions, more than 85000 orders on Amazon, and more than 200 million searches on Google. That’
As a B2B business owner, you understand that your customers are your lifeblood. Keeping customers satisfied is critical to your success, but with so many clients to handle, it is difficult to constantly provide a tailored and effective customer experience. Thi
The Father of Computing, Charles Babbage said, “Errors using inadequate data are much less than those using no data at all.” Customer data is a goldmine of insights; some call it the oil of the 21st century. Businesses with the best cus
The digital advertising budget in 2022 is expected to increase by 15.6% from the $521.02 billion budget last year. As digital spending increases, the pressure to prove ROI further increases. For this, it is crucial to identify the right channels and
Google is the most dominant player in the analytics market which commands over 55% of the market share. Since its launch in 2005, it has been a boon to marketers for helping them track traffic, understand markets, and improve visibility on search engines. Natu
Data analytics generates maximum interest among marketers and has redefined the way business is done. Big Data and Artificial Intelligence are dominating the business landscape. Big Data alone is projected to be a $103 billion industry by the end of this decad
Understanding Direct Traffic Direct traffic plays a role in analyzing the visitors to your website using Google Analytics. It refers to the type of traffic that comes from users who access your site directly without clicking on a link from another website or s