The Father of Computing, Charles Babbage said, “Errors using inadequate data are much less than those using no data at all.” Customer data is a goldmine of insights; some call it the oil of the 21st century. Businesses with the best cus
The digital advertising budget in 2022 is expected to increase by 15.6% from the $521.02 billion budget last year. As digital spending increases, the pressure to prove ROI further increases. For this, it is crucial to identify the right channels and
Google is the most dominant player in the analytics market which commands over 55% of the market share. Since its launch in 2005, it has been a boon to marketers for helping them track traffic, understand markets, and improve visibility on search engines. Natu
Data analytics generates maximum interest among marketers and has redefined the way business is done. Big Data and Artificial Intelligence are dominating the business landscape. Big Data alone is projected to be a $103 billion industry by the end of this decad
Understanding Direct Traffic Direct traffic plays a role in analyzing the visitors to your website using Google Analytics. It refers to the type of traffic that comes from users who access your site directly without clicking on a link from another website or s
Did you know that the global predictive analytics market is expected to reach $35.45 billion by 2027, growing at a CAGR of 21.9% between 2020 and 2027? If that doesn’t sound startling enough, how about more than 50% of top businesses using predictive a
In a tech-savvy business world, a brand needs to have deep knowledge of its customers and their expectations. Data analytics must sit at the core of your digital marketing campaign. It enables you to offer products that meet the aspirations of customers in a p
For decades, traditional written reports have been used by businesses to analyze their performance. However, with the volume of data generated each day today, frequent reporting has become the need of the hour. By 2025, 463 exabytes of data are expected to be
“The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams What is better – knowledge or insights? Though knowledge is power, when it comes to analyzing customer behavior, you cannot afford to over