So you have built a next-generation app but don’t know where to start with marketing it? Are you wondering how to attract users to your new app? With more than 100,000 new Android apps released in the Google Play Store every month and 2.87 millio
Imagine a perfect marketing world, where all the leads that you bring in turn into customers. This thought looks good on paper but the reality is far from this truth. Marketers have been doing lead generation for centuries now. About 53% of the marketers alloc
Understanding the Holiday Season and its Impact on Ecommerce Businesses As an ecommerce business owner, it’s crucial to understand the impact of the holiday season on consumer behavior and purchasing patterns. This knowledge will help you create effectiv
Understanding the Customer Journey A. Definition and significance of customer journey mapping Customer journey mapping is a strategic process that involves visualizing and understanding the various touchpoints and interactions a customer has with a business or
Understanding your target audience Understanding your target audience is a crucial step in creating effective marketing websites. By identifying your target market and their needs, conducting market research to gather insights, and creating buyer personas to u
Work from home has become a thing since the coronavirus pandemic has struck the world. As the virus held us back from returning to offices, working from home was a natural solution to continue to work and keep our businesses afloat. Nevertheless, working from
B2B marketing is unique due to multiple factors, including customer life cycle, long sales cycles, multiple buyer side stakeholders, cross-selling, and repeat sales. Content-driven marketing strategies play a vital role in funnel optimization and lead nurturin
One size does not fit all. Similarly, one marketing strategy cannot be used for every business. There are several factors that affect the marketing mix you need to consider for your brand. Product marketing readiness rating, ideal customer personas, and
An Insider’s Guide to Overcoming B2B Marketing Challenges Are you struggling to crack the code of successful B2B marketing? Discover the hidden challenges that companies face in the fast-paced world of B2B marketing and how overcoming them can fuel your busi