“You can have all the right strategies in the world; if you don’t have the right culture, you’re dead.” – Patrick Whitesell It’s true. Your company’s culture largely impacts how you reach out to your target market with your products o
Email personalization, web personalization, behavioral targeting, social media personalization, triggered emails, and social proof—these were some of the terms unheard of in marketing a few decades ago. Today, it is different. Marketing has changed, and for
It would be an understatement to say that the tremors sent by the Covid-19 pandemic have changed the world of business. Businesses around the world, small and big, have in fact seen a 360 shift in how they approached the digital marketing paradigm. This is why
While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s
Even a great business product fails if not accompanied by the right marketing strategy. If you are closely studying the SaaS market, you know that businesses launch plenty of new SaaS products every week, where some catch the eye while others get lost in the c
Regardless of the business niche, entering any new market is always a big risk. When introducing a new product, the last thing you want to do is ;launch it without a proper go-to-market strategy. It’s impossible to know if you’re chasin
Understanding Easter Egg Marketing Easter egg marketing is a clever and creative way for businesses to engage with their audience and create a sense of excitement around their brand. In this section, we will explore what Easter eggs are, how they are used in m
A customer’s journey and interaction with a business isn’t necessarily a straight path. Since brands use multiple marketing channels to target customers, the path to product discovery, engagement, and transactions can be unique to each customer. For instan
The Metaverse has gained much popularity among the digital natives in the last few months. Ask Google—this term was searched the most during the April 18th-24th week in 2021. But is it a buzzword or is it buzzworthy? Even though still in its i