Digital Marketing

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Metaverse Marketing: Everything You Need to Know

The Metaverse has gained much popularity among the digital natives in the last few months. Ask Google—this term was searched the most during the April 18th-24th week in 2021. But is it a buzzword or is it buzzworthy? Even though still in its i

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7 Effective Webinar Promotion Strategies to Increase Registrations

The growing popularity of webinars in our post-pandemic world does not always guarantee higher registrations or attendance.  But what if it could? It would be great, right? To reach (or even exceed) your webinar goals, you need to have a solid promotion s

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What You Must Know About Digital Experience Platforms

Experience is the holy grail that determines a customer’s engagement with a brand. All brands are focused on improving the experience for their customers at every stage of the business from marketing to sales and finally, customer support.  The Covid-19

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Building Influencer Marketing Strategy in 2022

The global influencer market value has immensely increased over the years. In 2021, the market was valued at 13.8 billion US dollars and is expected to reach 15 billion US dollars in 2022. The numbers are impressive, and so is the value this marketing strategy

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Lead Generation and Brand Awareness : Do they go hand-in-hand?

Marketers are often in a dilemma on whether to pursue lead generation or focus on creating brand awareness. It may even feel like a never-ending battle; do they need to pursue one strategy at the cost of the other? Or can brand awareness and lead generation go

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7 Ways to Implement Brand Story Marketing Strategies

Introduction In today’s competitive business landscape, standing out from the crowd is crucial. One powerful way to differentiate your brand and connect with your audience is through brand story marketing. This article will delve into the significance of

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Psychology And Marketing – A Guide

Consumer Behavior Understanding the decision-making process of consumers is crucial in the field of psychology and marketing. By examining the factors that influence consumer attitudes, motivations, and preferences, marketers can gain valuable insights into ho

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5 Tips to Turn Your Website into a Lead Generation Machine in 2023 and Beyond

Every three seconds, a new website is born. If users can’t find what they want in five seconds, 61% will leave. Speed, efficiency, and user-centric design are vital for success in the online world. It’s important to optimize load times, simplify naviga

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Lessons in Marketing from the King of Halloween: Tim Burton

Tim Burton is an American film director, producer, writer, and artist. He is known for his gothic fantasy and horror films such as Beetlejuice, Edward Scissorhands, The Nightmare Before Christmas, Ed Wood, Sleepy Hollow, Corpse Bride, Sweeney Todd: The Demon B

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