7 Ways to Implement Brand Story Marketing Strategies
By Shagun Sharma
Dec 17, 20217 min read
Once upon a time, a brand was born and as it grew, crossed hurdles, and thrived, it’s story was written. Telling this story made the brand more popular and was instrumental to its success. The moral of this story is that you ought to share your brand’s story by curating effective marketing strategies.
Telling your customer why you are important to them matters. With brand storytelling, they connect with your brand on a personal level, understand your objective, and stay informed about your company.
Well, some marketers are apprehensive to start their journey of brand story marketing. But brand headship should not have to be difficult.
Today, brand story marketing has become one of the prominent factors helping organizations to interact with their audience.
What can Brand Storytelling do for Your Company?
- Carve emotional connection with the audience.
- Build trust with your customers.
- Speak about your values with transparency.
A tip from every marketer - avoid selling a featureless story to your audience - as it will cause a facade and drive no engagement. More or less, there is a possibility that it might push your target audience into the laps of your competitors.
Brand storytelling is not a new thing in the market. It is a strategy being practiced for years, helping brands to connect with their audience and increase brand loyalty. Stories appeal to the masses. Unquestionably, they work best to pique the curiosity of your target audience.
Let’s learn more about brand storytelling in advertising.
What is a Brand Story?
The goal of brand story marketing is to communicate and share the brand's narrative with the audience. It’s not simply a story; it’s a medium to explain why a brand exists. Featuring storytelling as your marketing strategy will evidently scale brand awareness.
Moreover, by establishing an emotional relationship with your existing customers, storytelling will help in spreading word-of-mouth marketing.
Today, brands are obsessed with developing personal relationships with customers. It aids in the opening of doors to a larger target audience.
What is the Importance of Brand Storytelling?
Stories reflect a Brand’s persona and ideals, hits the emotional quotient, and makes your brand memorable. Likewise, storytelling helps in developing a connection, building loyalty, and retaining customers.
A powerful marketing approach combined with brand story marketing will make you stand out from the crowd.
Being memorable is the key to converting a target audience.
Consider the importance of brand storytelling in advertising to increase your market reach.
1. Creating Irreplaceable Brands
The ease of the internet has helped companies to begin their marketing journey without guidance from experts. Storytelling being an imperative part of a company’s or an individual’s marketing journey leads them to acquire the interests and attention of their target audience.
To become the one-stop solution, brands have to connect at an individual level. And, to achieve this, you need to understand what your audience is looking for.
It's difficult to acquire the trust of customers in the constantly evolving market. Moreover, customers are smart today. So, a brand with a compelling narrative can inspire customers to believe in what they are selling. Hence, increasing their lifetime value among consumers.
2. Craft Unique and Emotional Connection
People may forget logos, but wonderful tales are remembered. Tell a tale that connects with your audience on an emotional level. The tale can be about anything: a time when you went above and beyond to aid a client, a narrative about the individuals who built your product or service, or the moment when your company was founded.
Emotions like joy, hope, and even melancholy may be incorporated into your brand story. Emotions give your brand a more human face, allowing you to build stronger bonds with your customers. And a consumer who believes in you will demonstrate that belief by entrusting their money and time to your company.
3. Build Brand Following
When our friends or relatives tell us about a terrific hotel or a beautiful cosmetic, we trust them without ever visiting the location or buying a product. We also take it a step further by recommending it to others. People are more captivated and captivated when we have a good narrative to tell. This guarantees that you can listen to what you want to say and follow along with your material. Because the tale gives value, it immediately converts a person into a follower.
We all yearn for a large and powerful following right now. As social beings, we all desire social approval in order to gain trust. This is the same with the brands. Without a powerful and trustworthy customer base, it becomes difficult to reach your business goal. Today, with the help of social media where you can narrate your stories to attract your audience, brands are at leverage of building a powerful following.
4. Cultivate your Brand
Humans are predisposed to comprehend and appreciate tales, and every great narrative is a journey like a trip filled with surprises, disappointments, conflicts, pleasure, love, blunders, and everything in between! Express your brand's journey in a way that encourages interaction.
To help your consumers connect with you more effectively, become comfortable being vulnerable. People can sympathize with you and create trust in your brand when they realize that your firm is made up of genuine people. Be genuine and speak exactly what you mean. It should go without saying, but your tale must be founded on facts.
5. A Distinguishing Brand Identity
With so many companies on the market, it's easy to get lost in the crowd or struggle to make a name for yourself. Because there is so much clutter, individuals may not even notice the existence of a brand if it is essential. This is why we require a brand narrative. These tales aid in the brand's development of its own distinct personality. It assists a person in remembering and recalling a brand without exerting too much effort.
Creating a story with a clear objective and purpose naturally aids in the development of an emotional attachment to a brand. As we interact with the audience, we provide them with the opportunity to learn about the brand. A brand narrative that gives value to a potential customer is more likely to be purchased.
6. Be a Trendsetter with Content
Trends come and go, but it's no surprise that they have an impact on your audience. Don't overlook cultural trends when it comes to marketing to your target demographic. By using them in your brand story marketing strategy, you can create unique content that will appeal to your audience.
One of the aims of brand storytelling is to convert new customers and keep existing ones. You aim to elicit emotion in your audience in order to impact customer behavior by changing their perceptions and views about your brand.
7. Creating Brand Awareness
Every brand that narrates its story by telling the audience about its mission and vision. People can tell if it's for the sake of making money or not. They won't want to associate with you if they realize the motivation is financial.
While it is true that business is about producing money, one must recognize that this is a secondary goal that can be achieved in the long run. A company should not lose sight of the fact that its products and services must provide exceptional value. As clients begin to feel cared for, money will begin to flow naturally. Money begins to flow in as soon as it begins to care about its consumers.
How to Create a Unique Story?
Just like companies, consumers want to form bonds with brands and network with them. Creating a community of involvement between your brand and your target audience will go a long way toward establishing a bond. As your audience begins to identify your brand with your content as a result of a great brand storytelling approach, you will eventually develop brand loyalty.
1. Use the Power Social Media
One of the most popular venues for brand storytelling is video marketing. In reality, businesses like Weight Watchers, Apple, and Dove have risen to prominence as a result of their video marketing accomplishments in brand story marketing.
2. Craft a Basic Structure of Story
There is a beginning, middle, and conclusion to a great tale, as well as a climax and a resolution. Don't overlook the fundamentals of what creates a good story and how purposefully it can connect with your audience.
3. Understand your Audience
Stories based on personal experiences are more likely to succeed since they transmit raw emotions, making it simpler for your audience to connect with your business.
4. Drive Brand's Individuality
At the end of the day, you should never jeopardize the ideals of your company. To assist your audience to discover more about you, use narrative to highlight your brand's personality.
Consumers nowadays are well-informed, well-informed, and cautious. They're interested in learning more about the brand, its characteristics, where it originates from, and other details. As a medium, brand story marketing offers a tremendous opportunity to engage with customers and influence their purchasing decisions.
There is no one-size-fits-all approach to telling a brand's narrative. It all depends on how one wants to approach the situation. It is critical for every organization to be able to reach out to customers, connect with them, and remain remembered. It applies to all businesses, large and small.
One thing to remember is that storytelling or brand story marketing does not mean to sketch a design, it means narrating a picture in a way that your audience can relate with and at the same time understand the value it adds to their lives.