Today, brands create marketing campaigns to promote focused efforts that guide customers toward the desired action. These campaigns are specifically designed to give brands an identity, personality, and emotion. The right marketing campaign can do the same for
The Key to Success: Database Hygiene Discover the secret to maintaining a thriving database with our comprehensive guide on database hygiene. In today’s data-driven world, it is crucial for businesses to prioritize the cleanliness and accuracy of their d
Marketing automation is the cornerstone of a successful and efficient marketing strategy. But with so many options out there, choosing the right platform can be a daunting task. If you’re considering Eloqua and Marketo, two of the most well-known names i
The merger or acquisition of a business introduces both opportunities and challenges. It often means making big changes to your IT infrastructure. If you are considering merging your two Marketo instances, you need to understand that it is a complex process th
Proper reporting is key to a profitable business. But that is often easier said than done, especially when using marketing automation tools such as Marketo. Marketo offers a comprehensive reporting system with the space to generate a variety of reports.
Purchasing a product is rarely love at first sight. There are multiple touchpoints before a buyer decides to buy. For example, an online user visits your product page, scrolls through it multiple times, and closes the browser window without taking action
The measure of any marketing efforts is the quality and volume of the leads they bring in. By generating leads, you can keep your sales team engine running and ultimately drive ROI for your business. And if you use Marketo as your marketing automation platform
Did you know that more than 50% of businesses are currently using some form of marketing automation? If you aren’t one of those, you are falling behind in the race. Marketing automation can help you achieve the trinity of increased revenue, faster growth, an
If your current marketing platform lacks the features you need to be successful in your marketing campaign, it makes perfect sense to migrate to Marketo. Marketo—the leading B2B and B2C marketing automation platform—offers a wide range of features an