Top 6 Facebook Marketing Trends for 2021

facebook marketing trends
  • By Sakshi Arora,
    Published on: Dec 08, 2020
  • Updated on: Mar 29, 2023
  • PPC

What started as an idea in a dormitory at Harvard University is now a $720 billion business. Facebook, one of the largest social media platforms, has altered the course of digital marketing for good.

From Facebook Messenger bot to Facebook Spark AR, the worldwide popular social media platform provides marketers with tremendous opportunities to enrich their customer engagement and increase sales.

But how do you keep up with Facebook?

That’s when you stay up-to-date on the latest upgrades and trends. This is the time when most of the companies are strategizing their marketing campaigns. Considering the fact that Facebook will be a major part of it, you must keep track of what is going to trend on it in the upcoming months.

So, here are the top 6 Facebook marketing trends that you must keep an eye on in 2021:

1. Facebook AR Will Become More Popular Among Users

In the 1988 sci-fi thriller, They Live, the world had a front-row view of the amazing things AR technology could do. 

Fast forward 30 years, AR plays an integral role in helping marketers to engage and interact with customers in real-time. With immersive filters and try-on product services, Facebook users can experiment with your brand's AR camera effects in just one click. If you include appropriate CTAs, users can seamlessly go from engaging with your product to installing an app or even making a purchase.

Facebook Marketing Trends - Facebook Spark AR - Facebook AR
Source: Sephora - Facebook AR

Boston Consulting Group (BCG) estimates that more than 120 million people in the US  will use AR on a regular basis in 2021. Given how quickly users are adopting AR technology, Facebook AR is predicted to be one of the hottest upcoming Facebook marketing trends.

2. Video Marketing Will Continue to Rule

Video marketing will remain a part of every marketer’s strategy. More and more people are consuming video content every day. Unsurprisingly, the preference for video content is not only limited to entertainment. Customers also prefer watching review videos or how-to videos before purchasing a product.
Source: Colgate

Facebook has leveraged this opportunity to evolve its image shoppable ads to video shoppable ads. Marketers can link their product page to related videos and significantly increase engagement and conversions. Video marketing will remain one of the top Facebook marketing trends next year.

3. Online Shopping Will Increase

Online shopping is now the new norm in every household. In light of the recent pandemic, Facebook launched Facebook Shops to help small businesses set up an online store with ease.

Facebook Marketing Trends 2021 - Online Business Will Rise - Facebook Shops For Small Businesses
Source: LaMav

More businesses are expected to adopt Facebook Shops as an added channel to expand their sales.

4. Facebook News Feed Ads Will Evolve

With over 2.7 billion monthly active users, Facebook remains one of the top advertising channels for businesses.
Source: Wordstream

With new features like AR ads and shoppable ads, marketers can advertise and engage with their customers in real-time. Facebook IQ helps marketers optimize their target audience and improve their ROAS. 

5. Facebook Chatbots Will Help Enrich Customer Experience

Today’s customers are accustomed to instant fixes. Facebook Messenger Bot is your perfect partner to help you not only answer your customers’ queries but also to interact with them and understand their demands.

Facebook Marketing Trends 2021 - Enrich customer experience with Facebook Chatbots
Source: Chatbot Guide

Facebook is working on improving the user experience for both customers and businesses. The latest feature will allow customers to make appointments via Messenger and businesses to set up lead generation campaigns. This is one of the Facebook marketing trends all marketers should keep an eye on in 2021.

6. User Generated Content Will Continue to Stay

User-Generated Content (UGC) is one of the most effective and popular content marketing strategies.

Here are two reasons why:

  1. 76% of customers admit that reviews influence their purchasing decisions 
  2. UGC ads received 50% lower CPA and 50% lower CPC compared to static Facebook ads.

Brands that have leveraged UGC in their Facebook ad strategy have witnessed a surge of engagement on their Facebook pages. Shoppers find these ads more relatable and authentic. Apart from increasing customer engagement, these ads have helped convert more customers and create a unique brand experience.

Wrapping Up

Despite the fact that many new social media platforms have entered the world of social media, Facebook still continues to be the ruler. Leveraging its existing and upcoming features, you can create a seamless brand experience for your customers and scale your business to the next level.

If you are looking to improve your Facebook strategy, get in touch with our certified experts at

Author Box

Sakshi Arora

Sakshi Arora is a seasoned content writer and editor with extensive experience across various industries including B2C, B2B, travel, e-commerce, and IT. In her free time, she enjoys expressing her creative side through painting and writing poetry. She also finds solace in nature and has a deep spiritual connection. Music brings her immense joy.

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