In today’s data-driven landscape, especially powered by AI, the key to unlocking the full potential of your online presence is through web analytics. Picture your website as a bustling market, with countless patrons wandering through, and web analytics as th
Did you know that B2B data decays at a rate of 35% annually? In other words, one-third of your business data becomes corrupt, irrelevant, or unusable in a year. And due to inaccuracy and irrelevancy of data that results in reduced productivity and waste of
Is digital analytics powering your business’ decision-making strategy? If not, you are likely to fall behind in the race. Though we have seen immense growth in the adoption of data and analytics in decision-making, some small and medium businesses are
Client satisfaction is the key responsibility of any business. More than anything, creating personalized products and services that meet consumers’ demands is essential. This is why data segmentation is considered as an effective strategy, as it depends on t
86.1% of websites use Google Analytics. If this number doesn’t convince you, check the Google Analytics market position below. The sheer amount of data accessible and the difficulty in determining which portions of Google Analytics are most relevant to your
Data enrichment is the process that allows businesses to merge or append different data sources together, creating a unified source which is much more valuable than each of its constituents separately. With the help of a correct strategy, the pool of customer
Today’s marketers are goal-oriented, data-driven, and result-oriented. With the advent of sophisticated marketing analytical tools, marketers are able to predict business trends and buying patterns within a few clicks. But, where did this all start? Let’s