Shahzad Musawwir

The History and Evolution of Marketing Data

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Published on: June 10, 2020 Updated on: June 26, 2024 views Icon 525 Views

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  • Web Analytics

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Author

Shahzad Musawwir
Shahzad Musawwir LinkedIn

Manager - Digital Marketing & Analytics

Shahzad Mussawir, currently managing the Digital Marketing team, holds 7 years of experience and expertise in PPC, data analytics, SEO, MarTech consulting, ABM, and product management. His leadership and project management skills are unparalleled in managing teams and clients. With his accountable and influential leadership, Shahzad helps the team grow and deliver its best to the clients.

Table of Contents

Today’s marketers are goal-oriented, data-driven, and result-oriented. With the advent of sophisticated marketing analytical tools, marketers are able to predict business trends and buying patterns within a few clicks. But, where did this all start? Let’s talk a walk down the memory lane to catch up on the evolution of marketing data and analytics.

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