5 Best Shopify Plugins You Should Try in 2023

Best Shopify Plugins
  • By Sakshi Arora,
    Published on: Apr 27, 2020
  • Updated on: Aug 16, 2023
  • Web Development

Shopify is one of the most simple & straightforward applications when it comes to launching an online store, which is why over 500,000 merchants have chosen it to run their e-commerce sites. The abundance of best Shopify plugins is a super convenient way to optimize the entire online shopping experience.  Ranging from building product showcase, sales & marketing process, process payments & secure checkout.

You can check out the Shopify app store for a massive collection of FREE & PAID plugins that can help in optimizing your Shopify store to get more value from it. Shuffling through all plugins could be a daunting task, well no need to worry, we are here to help.

Five Best Shopify Plugins:

1. Globo Upsell & Cross-sell: Boost Your Sales

One of the oldest maxims of business is - retaining the existing customer is much cheaper than acquiring a new one. And it's true. Upselling and cross-selling are the best practices followed by eCommerce websites to encourage customers to purchase a relevant higher-end product (than his choice) & inviting customers to make the related purchase. The Upsell & Cross‑sell plugin for Shopify does precisely the same for you.  The Globo Upsell & Cross-sell is a powerful plugin that helps you to increase your income by providing customers with upsells and cross-sells during the checkout process. You may tempt clients to add additional things to their basket or upgrade to higher-priced products by using customised upsell pop-ups and product suggestions based on their purchasing behavior. 

Globo Upsell & Cross-sell has the following main features:

  • Upsell Pop-Ups that may be Personalized: Create aesthetically appealing pop-ups that provide appropriate upsell offers to clients throughout the checkout process.
  • Product Suggestions: Analyze consumer purchasing habits and suggest comparable or updated items.
  • Increase the Average Order Value: Encourage clients to add additional goods to their shopping carts or upgrade their purchases, hence raising the total order value.
  • Increase Sales: Boost income by taking advantage of upsell and cross-sell chances throughout the checkout process.
TechHub is the perfect example of upsell and cross-sell. It is an online retailer specializing in electronics and gadgets. They offer a diverse product line that includes smartphones, computers, and smart home gadgets. TechHub was able to improve its upselling and cross-selling strategy by integrating the Globo Upsell & Cross-sell plugin on its website, resulting in higher sales and customer satisfaction.

2. Avada SEO Suite: Dominate Search Engine Rankings

Avada SEO Suite is a complete plugin that optimizes search engine performance for Shopify shops. You may boost your store's exposure in search engine results and drive organic traffic with Avada SEO Suite.  This sophisticated plugin provides a variety of features and tools to improve your website's search engine optimization (SEO) efforts, ensuring that potential buyers may find your business more quickly. You can improve your online exposure, attract more organic visitors, and eventually raise your sales and conversions by boosting your store's SEO using Avada SEO Suite.

Avada SEO Suite's primary features are as follows:

  • Meta Tag Optimization: Easily enhance search engine exposure by optimizing meta titles, descriptions, and keywords.
  • Structured Data Markup: Use structured data markup to help search engines comprehend the content of your shop.
  • XML Sitemaps: Create XML sitemaps to assist search engines in crawling and indexing your website more efficiently.
  • Keyword Research and Analysis: Conduct keyword research and analysis to uncover important search phrases and improve your content.
  • Increase Organic Traffic: You may attract more organic traffic and prospective consumers by optimizing your store for search engines.

3. Brevo Plugin- The Powerful Email Marketing Tool

Starving for more conversions in your Shopify store? Brevo (formerly SendinBlue) is the right plugin for you. Why? Because it's crucial to nurture your leads (with a functional email marketing tool), and Brevo does it effectively.   The plugin is 100% free for Shopify users and doesn't demand any coding skills while implementing or using- that's why it got seated in our list of best Shopify plugins. Analyzing email-campaign statistics is a daunting task, but this plugin makes it fairly easy. It's one of the simplest alternatives to fuse your marketing and lead nurturing strategies controlled in the same connected environment. According to Brevo, it only takes 10 minutes to set up your Shopify/Brevo integration so that you can get it set up for marketing emails with ease. The key features of the Brevo plugin are:
  • Seamless Email Marketing: With Brevo, you gain access to a powerful email marketing tool that seamlessly integrates with your Shopify store.
  • Nurturing Leads: Effectively nurture and engage your leads with SendinBlue, ensuring that your audience stays engaged and converts into customers.
  • Free and User-Friendly: The plugin is 100% free for Shopify users and doesn't require any coding skills, making it accessible to all users.
  • Analyze Campaign Statistics: Easily track and analyze email campaign statistics to gain valuable insights into the performance of your marketing efforts.
  • Quick Integration Setup: Set up the Shopify/Brevo integration in just 10 minutes, enabling you to start sending effective marketing emails promptly.

4. Klaviyo- The Marketing Automation Tool For Shopify

Weather to operate physically or Shopify store- The only thumb rule to grow your business is by targeting your ideal prospects with an effective marketing strategy. Using any marketing automation tool allows businesses to streamline, automate, and analyze marketing efforts and workflows to increase operational efficiency, boost conversions, and grow revenue faster.  Klaviyo is rated as one of the best Shopify plugins when it comes to automating your online business store- as it allows you to to stay updated with all the required cues and trends exhibited by:
  • Your site visitors
  • Your subscribers
  • Your loyal customers  
You can then consider all these analyses and reports to fuel your marketing strategies. After all, knowledge is power, so you're more likely to launch a successful marketing campaign. Key features of Klaviyo are:
  • Streamline and Automate Marketing Efforts: Klaviyo allows you to automate various marketing tasks and workflows, saving you time and effort.
  • Target Ideal Prospects: With Klaviyo, you can effectively target your ideal prospects by leveraging data from site visitors, subscribers, and loyal customers. You can create personalized and targeted marketing campaigns.
  • Analyze Customer Behavior: Klaviyo provides valuable insights into customer behavior, allowing you to understand their preferences, purchasing patterns, and engagement levels. 
  • Personalize Customer Communications: Deliver highly personalized and relevant messages to your customers using Klaviyo's advanced segmentation and personalization features. 
  • Optimize Conversion Rates: By utilizing Klaviyo's data-driven insights, you can optimize your marketing strategies to increase conversion rates. 
  • Integrated eCommerce Analytics: Klaviyo seamlessly integrates with Shopify, allowing you to track important e-commerce metrics such as customer lifetime value, average order value, and purchase frequency. 

5. Octane AI: Personalize to Engage Customers

Octane AI is a marketing automation technology that specializes in tailored messaging and conversational marketing. It interfaces with multiple messaging platforms, including Facebook Messenger and SMS, to provide engaging experiences, abandoned cart reminders, and product suggestions to customers. Octane AI uses artificial intelligence to generate dynamic and tailored marketing campaigns, assisting you in increasing conversions and client loyalty. Key Features of Octane AI include: 
  • Conversational Marketing: Octane AI specializes in conversational marketing, allowing you to engage customers through interactive experiences and personalized messaging.
  • Multichannel Integration: The platform seamlessly integrates with messaging channels like Facebook Messenger and SMS, enabling you to reach customers through their preferred communication channels.
  • Abandoned Cart Reminders: Octane AI helps recover lost sales by sending automated abandoned cart reminders, reminding customers to complete their purchases.
  • Product Recommendations: Utilize Octane AI's AI-powered technology to deliver personalized product recommendations to customers, enhancing their shopping experience and driving conversions.
  • Artificial Intelligence (AI) Capabilities: Octane AI leverages AI to create dynamic and personalized marketing campaigns, tailoring messages and offers based on customer behavior and preferences.
  • Conversion Optimization: By using Octane AI's advanced features, you can optimize your marketing efforts to increase conversions, maximize sales, and generate higher revenue.
  • Customer Loyalty Building: Octane AI helps you build customer loyalty by providing personalized experiences, relevant recommendations, and timely messaging, fostering long-term relationships with your customers.
Every eCommerce owner aspires to get the most from their Shopify Store. In addition to adding these best Shopify plugins there is a lot more than you can do for better performance of your store - ask us to know that. Drop us a line at info@growthnatives.com to get the best web development services and we’ll get back to you. 

Author Box

Sakshi Arora

Sakshi Arora is a seasoned content writer and editor with extensive experience across various industries including B2C, B2B, travel, e-commerce, and IT. In her free time, she enjoys expressing her creative side through painting and writing poetry. She also finds solace in nature and has a deep spiritual connection. Music brings her immense joy.

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