Migration to Shopify 2.0: A Complete Guide

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Published on: October 4, 2022 Updated on: April 12, 2024 views Icon 528 Views

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Sakshi Arora
Sakshi Arora LinkedIn

Assistant Manager- Content Marketing

Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.

Article Reviewed By: Rahul Saini LinkedIn

Table of Contents

Welcome to our guide on how to upgrade your eCommerce store to Shopify 2.0!

Shopify has established itself as one of the leading platforms for creating stores. It's no surprise why. With its features, scalability and user friendly interface entrepreneurs and businesses worldwide have made it their top choice.

However, in today's evolving eCommerce landscape it's essential to stay on the curve. That's where Shopify 2.0 comes in.

Migrating your existing store to this improved version allows you to unlock a wide range of exciting features and enhancements that will truly transform your customers shopping experience.

Shopify is unquestionably the best platform for ecommerce development. This user-friendly platform holds a 32% market share, whereas WooCommerce, in the second position, barely holds 22%.

What makes Shopify so appealing to ecommerce businesses, then? In addition to being easy-to-use for beginners, the platform's expansive app store offers over 7,000 apps, enabling business owners to easily add new features as they expand. 

Besides, in 2021, Shopify announced the release of Shopify Online Store 2.0, which provided developers with a new platform to create amazing themes and applications using brand-new tools and capabilities. However, migration to Shopify 2.0 is not by default, and probably because of this reason, many startups and companies have not upgraded to Shopify 2.0. They may also be unsure of whether an upgrade is required in the first place or how to even do so. 

In this article, we will cover all the details related to why Shopify 2.0 is better than its previous version and how to upgrade to Shopify 2.0.

Shopify 2.0; New Features and Enhancements

A. Highlighting the features and updates, in Shopify 2.0

  1. User interface and navigation: The new version of Shopify, known as Shopify 2.0 brings a refreshed user interface that simplifies the process for merchants to navigate and manage their online stores. The design is cleaner and more intuitive allowing merchants to quickly find the tools.
  2. Customization options: With Shopify 2.0 merchants now have unprecedented flexibility to personalize their online stores according to their preferences. They can choose themes. Create customized checkout experiences enabling them to establish a distinctive brand identity that sets them apart from competitors.
  3. Enhanced. Speed: Shopify 2.0 prioritizes performance by ensuring speed and stability in online stores. Merchants can offer customers a shopping experience with faster page loading times transitions between pages eliminating any frustrating delays.
  4. Integrated marketing and sales tools: To foster business growth and boost revenue Shopify 2.0 offers marketing and sales tools for merchants convenience. From email marketing integrations to built in SEO capabilities it becomes effortless for merchants to promote their products effectively while reaching an audience.
  5. Expanded payment and checkout options: In order to enhance convenience for customers while providing flexibility, Shopify 2.0 introduces an array of payment methods as diverse checkout options.
  6. Merchants can effortlessly accept payments from customers over the globe thanks to their ability to accommodate currencies and payment gateways.

Shopify 2.0 Vs Shopify 1.0: Which Is Better?

When compared to Shopify 1.0, there are some significant improvements to the user experience, performance, and capabilities in the newest release, much like with any software version release. Let’s take a look at Shopify 2.0 features, what they are, as well as why they are significant to your ecommerce business success:

1. Revised UI to Attract Visitors to Your Website

Many small firms and startups find it simple to launch an online store by tweaking the standard Shopify theme. The default theme for Shopify 1.0 is named Debut. The brand-new Shopify 2.0 website theme is called Dawn.

Dawn is versatile for stores of various sizes and is optimized to exploit all the newest capabilities of Online Store 2.0. The new theme is visually appealing and includes some of the best eCommerce and user interface (UI) trends, such as media-optimized product pages, announcement bars, and adaptive and mobile-friendly design.

2. Better Load Times

Is Shopify 2.0 quicker? Here is how the updates have an overall positive influence on Shopify 2.0 speed:

  • Dawn, Shopify's default theme, is 35% quicker.
  • The addition of sections and JSON templates has improved loading performance.
  • The checkout process has considerably improved and become faster. 

3. Enhanced Store Flexibility with Metafields 

Another new feature added to Shopify 2.0 is a metafield (or custom field), which enables an app to add and store data about a Shopify resource. Articles, blogs, collections, customers, pages, items, and images can be connected to the metafield connection. Shopify 2.0 provides a means to add this easily within the theme editor, with the added ability to import data rather than manually entering it, whereas Shopify 1.0 required this to be detailed at the code level.

Getting Started with Store Migration

How to Migrate to Shopify 2.0

Step 1: Set Up Your Fundamental Administrative Preferences

There are a few administrative procedures that you should complete before you begin adding products and configuring your payments:

  • To make sure your migration goes as smoothly as possible, review the ecommerce store migration factors.
  • Finish the basic setup to ensure that your store's address, email, and other data are current.
  • Understand where to get your billing information and manage your account.
  • Add personnel to ensure that any sensitive data is kept secure and that each member of your staff has a personal login.

Step 2: Upload to Shopify the Data and Content from Your Store.

When you move to Shopify, you need to migrate content such as your items and blog pages, as well as data, such as your customer transactions from your prior platform. Data on this page includes both material and data.

You must determine how and in what sequence to migrate the data once you have chosen the data you wish to move. You have the following choices for data migration:

  • Paste content from your previous website.
  • Make use of the Shopify App store's current migration applications.
  • Create an app that utilizes the Admin API (or commission a partner to do so).
  • Manually move data using CSV files. 

Step 3: Improve the Appearance of Your Website

When you sign up for a Shopify account, a default theme is already set up on the Themes area of your admin to assist you in getting started. You must add a new one to your admin if you wish to customize a different theme for your online store.

Step 4: Set Up Your Domain

You have two options when setting up your Shopify store: either purchase a new domain or transfer the domain linked to your current store to your new Shopify account.

Step 5: Set up your shipping

Before you start selling online, it's crucial to set up your shipping costs and options properly. Otherwise, you may end up having to issue refunds to consumers who were overcharged or send them emails asking them to pay more.

Step 6: Configure a Payment Provider

You must set up a payment provider to ensure that clients can pay you. You can securely accept credit card payments with the help of a payment provider. Shopify provides a number of supported third-party payment providers in addition to its own payment processor (Shopify Payments).

Step 7: Place a Few Test Orders

After setting up your payment preferences, you should test out a few transactions to make sure everything is functioning properly. You can better understand the procedure your consumers go through when purchasing your products by placing a test order. You can also access all the orders that  your customers place from the Orders page in your Shopify admin.

Step 8:  Request Your Clients to Register on Your New Website.

You can invite your customers to open online shop accounts once you've transferred your customer data and established your store. If you have a large customer base, you can issue invitations using an existing app from the Shopify App store. Use the Shopify Bulk Account Inviter app if you have the Shopify Plus package.

The advantages of upgrading to Shopify 2.0 are plentiful, for both store owners and customers. Let's delve into the reasons :

why migrating to the version of Shopify's a wise choice:

1. Enhanced user experience for both store owners and customers

Shopify 2.0 brings forth an user interface and intuitive navigation making it simpler for store owners to manage their business. The user admin panel allows effortless handling of inventory orders and customer data resulting in time saving and stress levels. Additionally customers will relish a browsing experience that fosters better engagement and higher conversion rates.

2. Increased customization options and flexibility

With Shopify 2.0 you gain access to a range of customization options that empower you to create a store with a unique and visually stunning appearance. From product pages to layouts you can tailor your website's design according to your brand identity while captivating your audience's attention. Moreover, easily customizing themes. Templates provide you with control over how your store looks and functions.

3. Enhanced website performance and speed

Expect lightning loading times. Improved website performance with Shopify 2.0. This improvement is crucial in today's paced landscape as customers have little tolerance for sluggish websites.

By ensuring a browsing experience your store will notice a decrease in bounce rates and an improvement in search engine visibility. This will ultimately lead to revenue for your business.

4. Enhancements for marketing and sales strategies

With Shopify 2.0 you gain access to a range of features that support your marketing and sales efforts. This includes integration with marketing tools and built in analytics empowering you with powerful resources to optimize your campaigns. You can take advantage of improved discount and coupon options, recover abandoned carts effectively and utilize SEO settings to drive traffic and boost conversions.

5. Improved integration with third party apps and services

Shopify 2.0 seamlessly integrates with an array of third party apps and services expanding the capabilities of your store. Whether you need to connect with accounting software, email marketing tools or inventory management systems Shopify's extensive app marketplace has got you covered. This integration streamlines your workflow. Allows you to leverage the tools available for your specific business requirements.

Impact on SEO and Website Rankings after Migrating

When considering migration to Shopify 2.0 it's crucial to assess the impact it may have on your website's SEO performance and rankings. Many website owners express concerns about losing their earned search engine visibility during the migration process.

However with planning and execution you can minimize any impact and even boost your rankings, in the long term.

1. The significance of prioritizing SEO optimization during migration

Giving priority to SEO optimization throughout the migration process is crucial for maintaining or even enhancing your rankings. It's important to ensure that key SEO elements like page titles, meta descriptions and URLs are meticulously transferred and optimized in Shopify 2.0.

2. Managing URL redirects and preserving backlinks

Managing URL redirects is an aspect of migration. Properly redirecting your URLs to their pages in your new Shopify 2.0 store helps safeguard the SEO value and uphold search engine rankings. Additionally preserving backlinks from the version of Shopify or other external websites plays a role in maintaining your website's authority.

3. Strategies for sustaining or improving search engine rankings

When going through the migration process consider implementing these strategies to sustain or even improve your search engine rankings;

 Keyword optimization: Ensure that your content and product descriptions in Shopify 2.0 are optimized with keywords to enhance your website's visibility in search engine results.

 Optimizing page load speed: A fast loading website improves user experience and has an impact on SEO.

To ensure performance and maintain your search engine rankings it's important to optimize the speed of your Shopify store. A responsive and mobile friendly design is crucial given that a significant portion of website traffic comes from devices. Additionally, consistently creating quality and relevant content can attract traffic and improve your rankings. You might want to consider starting a blog or enhancing your product descriptions in Shopify 2.0 to achieve this. By implementing these strategies and closely monitoring your website's performance after migration you can ensure SEO. Potentially even see improvements over time.

When contemplating the move to Shopify 2.0 it's vital to assess the associated costs and pricing implications. 

Understanding the aspects will help you make a decision and smoothly transition to the latest version of Shopify.

1. Evaluating the pricing structure of Shopify 2.0

Shopify 2.0 introduces a pricing structure that may differ from Shopify 1.0. It is crucial to analyze the pricing tiers offered by Shopify taking into account your business requirements and future growth plans. The updated pricing structure may provide features or scalability options that can add value to your store.

2. Considering the expenses or savings linked to transitioning

In addition, to the base price there might be costs that you should take into account when moving to Shopify 2.0. For example you may need to invest in updating or redesigning your website's appearance or purchasing apps that work well with the version. On the side this migration could also bring about savings, such as efficiency, reduced maintenance expenses or lower transaction fees. It is advisable to conduct a cost benefit analysis to assess the financial impact of the transition.

3. Assessing the return on investment for upgrading to Shopify 2.0

Before proceeding with the migration process it is vital to evaluate the return on investment (ROI) associated with upgrading to Shopify 2.0. Take into consideration factors like enhanced website functionality, improved user experience, better SEO capabilities and potential revenue growth. Analyze how these aspects align with your business objectives and customer expectations in order to determine if investing in this migration is justified.

By evaluating the cost and pricing considerations related to migrating towards Shopify 2.0 you can make a decision that aligns with your business's financial goals and long term growth plans.


The transition from Shopify 1.0 to Shopify 2.0 might seem intimidating but with the right planning, you can take advantage of a wealth of cutting-edge integrations, capabilities, and performance-enhancing features that can provide customers with the seamless user experience they expect while also assisting you in expanding your company.

Looking for someone to help you with seamless migration to Shopify 2.0? You are at the right place! Our development experts at Growth Natives will help you accelerate your ecommerce development and growth strategy with an easy Shopify 2.0 migration process. Want to learn more? Write to us today at info@growthnatives.com

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