6 HubSpot Marketing Automation Hacks in 2022
By Gavin Almeida
Oct 12, 20217 min read
Far from the madding crowd, be a leader who knows when and how to prioritize.
As a digital marketer, you have been trapped in mapping out ideal situations more times than you could imagine. With several tasks to manage and deadlines to complete, losing your mojo once in a while is understandable.
But what if that once in a while never comes?
Imagine what if marketing automation hacks in HubSpot could help you to save hours of struggle. Intrigued, aren’t you?
Email marketing holds a greater significance for a successful business marketing strategy, as it is easy to attain, fast, and excellent means to engage with your prospects.
Several companies are using email to stay in touch with their clients and customers, connecting with them through a defined strategy till they become bankable customers. Despite using all the techniques in the book, marketers are still failing to use HubSpot marketing tools to their full potential.
Opting for marketing automation hacks in HubSpot will significantly decrease your workload and at the same time will elevate your efficiency to perform tasks.
Marketing automation is a necessity today – for business growth, customer satisfaction, and revenue.
Hubspot Marketing Automation Hacks to Speed Up the Growth Potential
So many possibilities and so little time to incorporate all of them together – a thought that most marketers come across. With workflow, email marketing, lead scoring, and so on, it becomes highly confusing where to start your process.
We have beefed up top marketing automation hacks and strategies to help you excel in your marketing goals. Let’s get started:
One of the simplest and effective ways to incorporate marketing automation hacks into your HubSpot strategy is through RSS notifications. It all begins with the subscription.
When your potential contact subscribes to your blog, then all the magic begins. HubSpot sends a notification to the potential client for new blogs published. RSS notification is a great way to increase the visibility of your blog post. In addition, this also helps in engaging with your customers by keeping them updated with your brand and showcasing you value them.
Dynamic Meeting Links
Provide your contacts with a customized experience by using personalized tokens. As you know, you are not the only brand that is targeting your contacts. So, you can assume that your contacts are getting the same emails every day of every week.
In order to attract them, you have to be unique – and it is possible with personalization.
Luckily, you have a workflow tool to help you out with dynamic meeting links. With this marketing automation hack, you can enrich your contact’s experience, which will show them that they are more than a number to you.
How to Add Dynamic Meeting Link:
- Click on the settings icon on your HubSpot account.
- Navigate to the properties button.
- Click on contacts.
- Click on create a property and then set up your property.
- Select single-line text field type from the menu and then save.
- Go to your HubSpot account and click on automation followed by workflow.
- Click on set contact property value.
- Select the custom property created and insert the meeting link in the new property value tab.
- You can now add the meeting link to your contact.
Marketers also call it HubSpot scoring, as it allows them to attain more visibility. The reason being, it is considered as one of the effective HubSpot hacks.
In layman’s terms, every action users take on your website helps in increasing the visibility of your blog or site, which is why many marketers focus on lead scoring. In this process, the customer’s behavior is observed, as each action has a score associated that shows whether or not the marketing automation is helping to generate sales.
The HubSpot scoring can be easy or complicated, it all depends on your strategy.
While designing lead scoring, implement sales in the process. It can be through a CTA or putting them in a position where they are convinced to click. For instance,
Are you generating quality leads?
Do you know what your leads are looking for?
Do you know what you should talk to your leads about before connecting with them?
Add Perfection to your Lead Nurturing for Growth
To grow you need to have built strong relations with your prospects. Lead nurturing will help you to do so through automated marketing emails. With the help of workflow tools, you can easily set up automated marketing emails for your contacts.
Before you start with the process, it is important to understand what you are looking for. Lead nurturing campaigns can be of various types, you can opt for retargeting, educational, upsell or cross-sell lead nurturing opportunities. The goal here is to comprehend what you want and focus on building a strategy based on that campaign objective.
Smart forms are mobile-friendly and can adapt to any screen. Well, these forms come with interesting features, so you can add fields to your form, through which you can easily track the information submitted by your contact.
Depending on the need of your campaign, you can add more fields and get the required data about your contact.
How to Create a Smart Form
- Go to your HubSpot account and open landing pages/website pages.
- Click on the form module in the content editor.
- Click on add smart rule.
- Configure your smart rules and save.
- Check the left panel to edit your form options, once done, click on publish.
Using Workflows to Succeed
Workflows are one of the effective ways to thrive in your marketing ventures. Coming in various forms, workflows can help you to address the prominent points of your marketing. From lifecycle stages to retargeting lead nurturing and promotional marketing campaigns, you can align anything with workflows.
For inbound marketing success, lifecycle stages should be your go-to marketing automation hacks or strategy. Now that you know what lead scoring is, the lifecycle stage will be easy for you to understand. Marketers use lifecycle stages to determine when a contact makes an action on the website, such as filling out a form or opening a marketing email more than five times.
Retargeting Lead Nurtures
If you are familiar with retargeting, you surely know what advantages it can pour into your marketing ventures. With re-engagement or retargeting lead nurtures, you can leverage an opportunity to reconnect with your target prospects through emails, either by educating them or using upsell/cross-sell opportunities. Remember to use these lead nurtures to convince prospects to take action.
Now that you have become familiar with the nitty-gritties of HubSpot, you can start by strategizing your email marketing ventures through automation. The tools and tricks mentioned above will help you to seamlessly align your marketing tasks and increase your overall productivity. Get started with these tricks today for a smooth marketing journey.