The struggle of ecommerce companies today is real, with the best templates and design layouts available out there but shoppers’ experience, still turning out to be debilitating.
With the shift in the digital landscape and customers’ expectations in the wake of the pandemic, it has become extremely challenging for ecommerce store owners to conquer buyers’ journeys and overall experience.
This is why companies today need to go one step further. You must create websites that provide a satisfactory customer experience via every page. Powerful ecommerce tools help you achieve this goal.
From creating a scalable ecommerce business to understanding your customers, these tools help you boost your online reach and increase revenue.
But which tool should you use to best serve your business needs? Considering your business goals and key requirements is key to choosing the best tool for your business.
If you wonder where to begin, we have curated a list of top 9 powerful ecommerce tools to make the selection process easy for you and help you boost your revenue growth.
Let’s get started!
Marketo is a highly popular marketing automation tool that helps marketers identify, engage, personalize, and improve customer experience. Marketo has a diverse range of features that lets marketers generate qualified leads and engage with the right prospects.
With its behavior tracking, conversion analysis, and pipeline features, companies can easily define and determine the efficacy of sales and marketing teams in generating and converting leads.
One thing businesses need to understand is that blind targeting or no goal-oriented marketing campaigns can do more harm than good. Thus, with the campaign analytics feature, you can evaluate the effectiveness of your marketing campaigns for lead generation and revenue maximization. From centralizing your sales to mapping your customers’ journeys, you can gain complete discernibility of your efforts with Marketo.
Social media has become a stepping stone for ecommerce brands. For companies looking for brand building solutions, Buffer is the answer. This ecommerce tool provides you with social media scheduling and management, where you can work on multiple platforms. Moreover, it gives you complete control of your social media campaigns.
Buffer has a broad range of analytical tools that can help in a comprehensive understanding of your campaign’s performance. With a buffer dashboard, you can keep track of your post-interactions and performance.
For ecommerce store owners looking for effective inventory management tools, Veeqo is the best option present. It is an omnichannel inventory ecommerce management tool, letting business owners order, manage, ship, and sync inventory easily from multiple channels.
Veeqo is one of the best ecommerce platforms for managing numerous stores at the same time, since it unifies and syncs orders and inventory across channels. Veeqo can integrate with channels such as eBay, Amazon, and Shopify.
StoryChief helps you seamlessly plan your content and social media accounts to maximize your revenue and generate leads. The built-in SEO feature helps you ensure organic growth. Apart from the social media content, StoryChief lets you organize your photos and videos as well as crop and edit them.
StoryChief allows you to create a marketing strategy that stimulates consumer interaction. Other marketing platforms that StoryChief interacts with include Slack, Trello, Google Contacts, and MailChimp.
JungleScout is an Amazon product finding and ecommerce research tool. It enables newbies and shops to begin selling on Amazon or expand their existing operations. Simply put, JungleScout is the best way for individuals to step into the world of ecommerce.
With JungleScout, users get a broad product database, product tracker, inventory management, and Amazon keyword research tool. JungleScout comes with state-of-the-art and up-to-date tools and features that help sellers make sound decisions about their business.
Mailchimp is one of the best tools available in the market. It’s a comprehensive marketing automation software that is easy to use and lets you create dedicated marketing campaigns and track their performance using the Campaigns tab.
It’s a fantastic ecommerce solution used by a plethora of businesses for increasing the efficacy of their email marketing efforts. You can use Google Analytics or even your Salesforce accounts to define campaign benchmarks and monitor them through Mailchimp.
Active Campaign is another marketing automation software that helps you develop your business by offering an excellent customer experience. Used by a myriad of companies, this tool assists to enhance client interaction. In addition, the programs also allow you to automate operations like creating welcome letters to new customers or website visitors.
The predictive analytic features of Active Campaign ensure that clients receive content at the right time. To make emails more appealing to consumers, Active Campaign automates the personalization process. Active Campaign can be easily integrated with marketing tools such as Facebook, WooCommerce, Google Analytics, and ClickFunnels.
Funnel is a data collecting system that uses sales and marketing data to determine conversion and return-on-investment (ROI) rates. With Funnel, easy data transmission is possible on any platform. It keeps data for up to two years, allowing you to compare and analyze previous data.
If you want to automatically gather and analyze marketing data from different sources, Funnel is the best ecommerce software to use. Funnel is used to segment data into meaningful categories, such as the number of things sold or new clients. It offers an automated currency conversion feature to make earnings from your ecommerce website that serves clients from several regions easier to grasp.
Magento is a powerful ecommerce platform developed by Adobe. If you are new to ecommerce, Magento is an excellent choice with an all-in-one solution. Ecommerce store with Magento offers brands with several features such as shipping, inventory management, order tracking, and business intelligence.
The platform also enables customization and customer segmentation. Based on users’ location, gender, purchase history, and wish list items, your ecommerce business will automatically show products, pricing, content, and promotions.
Running an ecommerce business has a minimal startup cost and the potential for a large profit margin. However, getting the desired returns is next to impossible without the correct ecommerce technologies in place.
Utilizing the top nine ecommerce tools listed above, you will be able to optimize procedures and workflows, increase sales, and provide consumers with the finest shopping experiences possible.
Are you interested to know more about ecommerce tools and services? Connect with us at email@example.com to get expert guidance and discover the best practices for your business growth.