Today, customers have elevated expectations from retail brands. They engage with companies across various touchpoints like websites, mobile apps, social media, marketplaces, physical stores, advertisements, and connected devices. They desire the convenience of making purchases instantly from any of these touchpoints, expecting a seamless and unified experience throughout. To meet these demands, adopting eCommerce software becomes crucial as it empowers businesses to efficiently handle online transactions, inventory management, customer data, and create a flawless digital journey for their valued customers.