“Marketing today is less about the sale and more about the journey.” — John Jantsch
Marketing Automation is an important aspect of your marketing. When used well it can prove to be a boon for any business. It is important to know the trends are hot. We have outlined some major trends that will outdo the others in the year 2020. Take a look.
People want the businesses they are dealing with, to know about their likes and dislikes. So make sure you leverage automation to build personalized communication with your target audience. It is really important for any marketer to build a relationship with their clients. Only when they feel welcomed, is when they will be happy to do business with you. This marketing automation trend of personalizing content is something you have to take seriously in 2020.
A chatbot is a convenient option to engage and conversational marketing has proved it’s worth in recent times. It works in favor of both the customer and the business. In fact, as per a survey by Oracle, 80% of the businesses want chatbots for their websites. Besides that surveys reveal that users like to engage in a conversation with a chatbot way more than engaging with a real person. Simple chatbots are fairly easy to implement but do take some effort to tune for perfection. Once done they will fuel conversations without human intervention.
In today’s fast-moving world, the one constant that is powering connections is a smartphone. For example, 48% of customers started their search for a product on mobile. While 89% of people are likely to recommend a brand after a positive brand experience on Mobile. The bottom line is you cannot be just mobile-friendly or responsive in your approach but you need to be mobile-first. Design your campaign while following this marketing automation trend of keeping mobile users at the top of your mind.
Artificial Intelligence is the future of technology so how can it not be a significant part of Marketing Automation trends. It helps to gain information about the users and their behavior with your brand and creating detailed profiles. It uses the collected information to build intelligence and leverages it in engagement tactics. A perfect example is how AI is satisfying the demand for personalized content and making it possible for marketers to automate that.
According to a report by Bain & Company with just a 5% increase in user retention, any business can increase as much as 75% of their profit. It is far more economical for any company to retain an old client whereas attracting new customers would cost much more. Building automation campaigns for your existing customers is a must-have. A lot of marketing automation focus in the past used to be on customer acquisition but more businesses are investing in automation for customer retention and growth.
Make sure you are able to stay ahead of the curve when it comes to marketing. We can help you implement best practices when it comes to Marketing Automation trends. Write to us at [email protected] and reach our experts.