Gaurav Rajpoot

Sr. Director - MarTech

Gaurav Raajput, with 15 years of experience, specializes in B2B marketing, campaign management, marketing automation (Marketo, HubSpot, Eloqua), and sales operations (SFDC admin, custom apps). He excels in SQL, CRM integration, database management, reporting, and SDLC. His expertise includes lead nurturing, data warehousing, customer targeting, and financial reporting. Gaurav's specialties are MS CRM 3.0, business process analysis, data mining, and marketing strategy.

More From Gaurav Rajpoot

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  • Gaurav Rajpoot
  • Sep 9, 2022
  • 17 min read

How to Execute Account-Based Marketing in HubSpot

No matter how much time you spend in digital marketing, one thing may always break your flow—unqualified leads. An unqualified lead is an individual who has not been nurtured enough through your sales process. They might be looking for a service or product that you offer but might actually be unsure about what you offer. […]

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  • Gaurav Rajpoot
  • Sep 2, 2022
  • 13 min read

An Easy-to-Follow Guide to HubSpot and Salesforce Integration

Understanding HubSpot and Salesforce HubSpot and Salesforce are two of the most popular customer relationship management (CRM) platforms in the market. Both offer a wide range of features and functionalities that can help businesses streamline their sales, marketing, and customer service processes. In this section, we will provide an overview of HubSpot and Salesforce’s key […]

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  • Gaurav Rajpoot
  • Aug 19, 2022
  • 11 min read

3 Features to Maximize the Usage of Your HubSpot Instance

Review these three features of Hubspot to understand their benefits, usage, and implications in a comprehensive manner. This blog will help you stay updated on the latest Hubspot news.

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  • Gaurav Rajpoot
  • Aug 18, 2022
  • 14 min read

Leverage Ecommerce Retargeting to Win Back Your Customers

Purchasing a product is rarely love at first sight. There are multiple touchpoints before a buyer decides to buy.  For example, an online user visits your product page, scrolls through it multiple times, and closes the browser window without taking action. With eCommerce retargeting, you can nurture such leads and convert them into customers.  Retargeting […]

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  • Gaurav Rajpoot
  • Jul 18, 2022
  • 16 min read

Data Hygiene – How to Manage It and Best Practices Within HubSpot

Did you know bad data results in sales and marketing teams losing 546 hours annually? If that doesn’t sound startling enough, according to IBM, businesses in the United States lose more than $3 trillion annually in missed opportunities due to bad data. In today’s world of business where data is one of the key inputs, […]

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  • Gaurav Rajpoot
  • Jul 1, 2022
  • 16 min read

Stay Connected With HubSpot’s New Inbound Calling—Latest Addition to Its Sales and Service Hub

Unlocking Efficiency: Discover the Power of HubSpot Calling In today’s fast-paced business environment, effective communication lies at the heart of success. Introducing HubSpot Calling — a game-changing concept that seamlessly integrates communication tools within a CRM system. This integration offers businesses an unparalleled opportunity to supercharge their sales and customer support processes. HubSpot Calling revolutionizes […]

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  • Gaurav Rajpoot
  • Jun 30, 2022
  • 13 min read

How to Make the Most of HubSpot Lifecycle Stages

HubSpot’s lifecycle stages are a set of detailed stages that a potential customer moves through as they move along your marketing and sales process. Even though the lifecycle stages are building blocks of HubSpot, they are among the most underused, underappreciated, and underestimated tools in the HubSpot arsenal. Utilizing every bit of HubSpot’s lifecycle stages […]

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  • Gaurav Rajpoot
  • Jun 22, 2022
  • 15 min read

Conversation Intelligence from HubSpot for Sales and Service: What’s New

Sales teams are always talking—with customers, leads, or partners. While they are at it, they continuously take notes and record conversations to ensure nothing slips through the crack. Though this old-school approach is a proven way to close more deals, it is inefficient and time-consuming.  HubSpot’s new Conversation Intelligence features—Call Transcription and Coaching—in its Sales […]

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  • Gaurav Rajpoot
  • Jun 15, 2022
  • 14 min read

HubSpot Rolls Out New Features in Sales and Service Hub

Even the crėme de la crème sales team will agree that sales support material is important to move clients further in the buying process. But what is more important is finding the right sales and service enablement content at the right time.  And that is what HubSpot’s latest features do. Hubspot recently launched three high-value […]

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