Gaurav Rajpoot

Sr. Director - MarTech

Gaurav Raajput, with 15 years of experience, specializes in B2B marketing, campaign management, marketing automation (Marketo, HubSpot, Eloqua), and sales operations (SFDC admin, custom apps). He excels in SQL, CRM integration, database management, reporting, and SDLC. His expertise includes lead nurturing, data warehousing, customer targeting, and financial reporting. Gaurav's specialties are MS CRM 3.0, business process analysis, data mining, and marketing strategy.

More From Gaurav Rajpoot

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  • Gaurav Rajpoot
  • Jan 7, 2021
  • 4 min read

How to Choose the Right Marketo Consulting Partner

Turn your big ideas into real-world results. To make the most of your Marketo performance, you must get everything from the strategy to talent to content and data, right.  But what you need most is the right Marketo Consulting Partner. It ensures that you get an extensive range of solutions that will help your company […]

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  • Gaurav Rajpoot
  • Nov 12, 2020
  • 6 min read

7 Popular Marketo Integrations To Scale Your Marketing Operations

“The Internet is ultimately about innovation and integration, but you don’t get the innovation unless you integrate Web technology into the processes by which you run your business.” – Lou Gerstner Marketo is a leading marketing automation platform that helps you engage and delight customers and deliver stellar user experiences.  And if you prefer using […]

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  • Gaurav Rajpoot
  • Jun 8, 2020
  • 4 min read

Pardot Einstein – Putting AI to use in B2B Marketing Automation

Pardot Einstein’s Engagement Model– The big thing of present fast recedes into the irrelevance tomorrow and the raison d’etre of today’s B2B marketing is “automation, integration, and speed.” Artificial Intelligence (AI) is empowering B2B marketers in ways hitherto unknown and opportunity lies in cashing on it. And rightly so its usage has jumped manifold with […]

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  • Gaurav Rajpoot
  • May 26, 2020
  • 12 min read

Ten Best Practices For Pardot Marketing Automation Results

In today’s digital world, successful businesses are leveraging marketing automation to streamline their marketing efforts and drive remarkable results. Marketing automation refers to the use of software and technology to automate repetitive marketing tasks, allowing marketers to focus on strategy, creativity, and building valuable relationships with their audience. One leading marketing automation platform that has […]

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  • Gaurav Rajpoot
  • May 19, 2020
  • 5 min read

The 10 Best Marketing Automation Practices For Growth

You want to get new leads and convert those leads into customers. In order to do that, you need to effectively target your leads. In the old days, that meant poring over endless spreadsheets, trying to find similarities among leads so you can tailor your marketing as efficiently as possible. Marketing Automation practices have changed […]

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  • Gaurav Rajpoot
  • Mar 6, 2020
  • 5 min read

5 Strategies To Run Successful E-mail Marketing Campaigns

Many of us have been there – crafted an important e-mail carefully, for our e-mail marketing campaign and waited patiently for replies. But after a long wait, You begin to wonder- could I have used a different approach? Could I have written a better e-mail? Or did I miss something to impress my targeted audience? […]

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  • Gaurav Rajpoot
  • Mar 6, 2020
  • 5 min read

5 Marketing Automation Trends That You Cannot Overlook In 2023

Are you looking to take your marketing efforts to the next level? Incorporating marketing automation into your strategy can be a game-changer. With the ever-evolving landscape of digital marketing, staying on top of the latest trends in marketing automation is essential to remain competitive. “Marketing today is less about the sale and more about the […]

Image of a woman lying on topof a large desktop using a mobile phone with the laptop , tablet, ,illustrating online business with marketing automation for E-commerce
  • Gaurav Rajpoot
  • Feb 19, 2020
  • 2 min read

Empower Your Online Business with Marketing Automation for E-commerce

As a small eCommerce business owner, you no longer have to be out-competed by large companies with more resources. Developing trends in Marketing Automation for E-commerce allow you to attract and maintain customer interest without sacrificing time and resources to run your eCommerce business. All it takes is setup and occasional campaign management through your […]

A man sitting in a chair with a laptop and an image of rocket in the background shows a Pardot implementation.
  • Gaurav Rajpoot
  • Jan 3, 2020
  • 10 min read

5 Tips For a Successful Pardot Implementation

Are you looking for a game-changer in your marketing efforts? Look no further than Pardot implementation. In today’s competitive business landscape, implementing Pardot, a powerful marketing automation tool, can unlock a world of possibilities for your company. Pardot implementation refers to the process of seamlessly integrating Pardot into your business operations. It enables you to […]

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