Shagun Sharma is a content writer during the day and a binge-watcher at night. She is a seasoned writer, who has worked in various niches like digital marketing, ecommerce, video marketing, and design and development. She enjoys traveling, listening to music, and relaxing in the hills when not writing.
In the ever-evolving world of marketing automation, staying ahead of the curve is essential for your business success. One way to gain a competitive edge, access powerful marketing tools, and enhance your service offerings is by becoming a partner with leading marketing automation platforms like Marketo with the help of a reliable Marketo agency. When […]
With 61,773 companies using Marketo as their marketing automation platform, it is quickly becoming a leading growth platform for modern businesses. From curating successful marketing campaigns to delivering exceptional customer experiences, Marketo can be your go-to marketing automation platform. It offers everything scaling businesses need to engage and delight customers, generate more leads, and witness […]
Generating leads and keeping customers engaged throughout their journey is an uphill battle for many businesses. Additionally, they find it difficult to extract rich insights from a large amount of data that they’ve collected and put it to use. To solve these challenges, a majority of businesses, today, use marketing automation. In fact, the global […]
Have you invested in marketing automation? If your answer is “No,” your marketing campaign is bound to show diminishing returns in the future. Ascend2, a market research firm recently studied the impact of marketing automation. According to the report titled “The State Of Marketing Automation 2022,” Marketing automation means using software tools and technologies to […]
Are you a seasoned IT expert seeking a rewarding and exciting career in the tech industry? Or maybe you are curious about the most sought-after field in the cloud computing sector. While there are other specialties to pursue, being a Salesforce Person is one of the most promising courses. With such a diverse set of […]
Understanding CRM: Definition and concept of CRM Customer Relationship Management (CRM) is a strategic approach that businesses use to manage and build strong relationships with their customers. It involves the effective management of customer information, interactions, and processes. CRM combines technology, processes, and people to improve customer satisfaction and drive business growth. Role of CRM […]
Marketing automation lets you design focused campaigns, enhance engagement, and eventually drive revenue. Automation helps marketers to focus on their efforts in a more strategic manner. Furthermore, they can get a deeper understanding of consumer behavior and preferences. Salesforce Pardot is a B2B marketing automation tool. Organizations use it to streamline and increase the efficiency […]
Businesses use email marketing as a potent tool to connect with their target market and boost sales. Email marketing may significantly affect a company’s bottom line when done well. Nevertheless, it is insufficient to merely send emails to a mailing list. Businesses must adopt a strategic approach that considers their target audience, messaging, and intended […]
One question that every marketer asks is how to constantly create interesting, informative, relevant, and engaging content for potential customers. The ongoing creation of fresh relevant content can occasionally feel like a daunting endeavor, even when you have creative writers and tech-savvy professionals. The answer you’re looking for is a content calendar. Companies are frequently […]