Shahzad Mussawir, currently managing the Digital Marketing team, holds 7 years of experience and expertise in PPC, data analytics, SEO, MarTech consulting, ABM, and product management. His leadership and project management skills are unparalleled in managing teams and clients. With his accountable and influential leadership, Shahzad helps the team grow and deliver its best to the clients.
86.1% of websites use Google Analytics. If this number doesn’t convince you, check the Google Analytics market position below. The sheer amount of data accessible and the difficulty in determining which portions of Google Analytics are most relevant to your business can be intimidating at first. But, with the right practices in place, accomplishing this […]
Are you looking for an answer to one of the most asked questions by digital marketers—when you should or shouldn’t pause your ad campaign you are skeptical about? And if you should, what are the metrics that you need to analyze before putting it on hold? Well, we have the answer to all your questions. […]
When it comes to advertising, the most crucial thing is to be present at the place where your customers are. While Bing might not be the largest search engine out there, it still generates a considerable amount of data, which may be due to the fact that Bing is on more than 1.5 billion devices […]
Data enrichment is the process that allows businesses to merge or append different data sources together, creating a unified source which is much more valuable than each of its constituents separately. With the help of a correct strategy, the pool of customer data can help you land your next big client. The only trick is […]
The digital advertising industry has taken the online world by storm. When you are ready to launch your first advertising campaign, every outlet will offer you a different pricing model based on certain metrics. Years ago, there were only two advertising models known to advertisers, namely CPC and CPM. To date, dozens of them have […]
The Future of PPC: Staying Ahead of the Trends Are you ready to skyrocket your business’s online success? Stay one step ahead of the competition by exploring the ever-evolving world of Pay-Per-Click (PPC) advertising. In today’s digital age, it is vital to keep up with the latest PPC trends to maintain a competitive edge and […]
What started as an idea in a dormitory at Harvard University is now a US$562.19 billion business. Facebook, one of the largest social media platforms, has altered the course of digital marketing for good. From Facebook Messenger bot to Facebook Spark AR, the worldwide popular social media platform provides marketers with tremendous opportunities to enrich […]
Today’s marketers are goal-oriented, data-driven, and result-oriented. With the advent of sophisticated marketing analytical tools, marketers are able to predict business trends and buying patterns within a few clicks. But, where did this all start? Let’s talk a walk down the memory lane to catch up on the evolution of marketing data and analytics.