Have you invested in marketing automation? If your answer is “No,” your marketing campaign is bound to show diminishing returns in the future. Ascend2, a market research firm recently studied the impact of marketing automation. Accordin
Marketing automation is a lifesaver for busy professionals. In fact, 69% of marketers claim to use marketing automation for high-impact tasks for obvious reasons. With just a few clicks, you can streamline your campaigns and save hours of manual labor. But hol
Imagine unlocking the full potential of your marketing and sales efforts: that happens when Salesforce, the powerhouse of customer relationship management, seamlessly merges with Marketo Engage, the wizard of marketing automation. Together, they create a dynam
As businesses of all sizes have come to recognize the value of automation in driving efficiency and revenue growth, the market for marketing automation solutions has grown rapidly in recent years. According to a report by MarketsandMarkets, the global ma
Software-as-a-service (SaaS) is emerging as a more realistic option for businesses looking for accessibility, efficiency, and scalability in a competitive climate. This is why SaaS implementation is snowballing at a swift pace, and more and more organizations
Marketing automation is only as good as the data you feed your platform with. Tracking the right KPIs is crucial to understand the impact of your campaigns and make data-driven decisions. A marketing automation tool is a powerful source for businesses to strea
The marketing automation realm is switching from low-code to no-code automation. This blog will walk you through the aspects related to this swift transition.
As a marketer, you do everything perfectly. You create and run a marketing campaign that ensures thousands of new contacts lined up in your marketing automation suite. But, what next? You feel stuck, wondering how do you move them down the funnel? How do you g
Generating leads is only the first step to a successful demand generation strategy, with studies suggesting that 80% of new leads do not result in sales. Downloading an ebook on the website or filling a form on a campaign page does not always transla