Generating leads and keeping customers engaged throughout their journey is an uphill battle for many businesses. Additionally, they find it difficult to extract rich insights from a large amount of data that they’ve collected and put it to use. To solv
Have you invested in marketing automation? If your answer is “No,” your marketing campaign is bound to show diminishing returns in the future. Ascend2, a market research firm recently studied the impact of marketing automation. According to the r
Marketing automation is a lifesaver for busy professionals. In fact, 69% of marketers claim to use marketing automation for high-impact tasks for obvious reasons. With just a few clicks, you can streamline your campaigns and save hours of manual labor. But hol
Imagine unlocking the full potential of your marketing and sales efforts: that happens when Salesforce, the powerhouse of customer relationship management, seamlessly merges with Marketo Engage, the wizard of marketing automation. Together, they create a dynam
As businesses of all sizes have come to recognize the value of automation in driving efficiency and revenue growth, the market for marketing automation solutions has grown rapidly in recent years. According to a report by MarketsandMarkets, the global ma
Software-as-a-service (SaaS) is emerging as a more realistic option for businesses looking for accessibility, efficiency, and scalability in a competitive climate. This is why SaaS implementation is snowballing at a swift pace, and more and more organizations
Marketing automation is only as good as the data you feed your platform with. Tracking the right KPIs is crucial to understanding the impact of your campaigns and making data-driven decisions. A marketing automation tool is a powerful source for businesses to
The marketing automation realm is switching from low-code to no-code automation. This blog will walk you through the aspects related to this swift transition.
As a marketer, you do everything perfectly. You create and run a marketing campaign that ensures thousands of new contacts lined up in your marketing automation suite. But, what next? You feel stuck, wondering how do you move them down the funnel? How do you g