Generating leads is only the first step to a successful demand generation strategy, with studies suggesting that 80% of new leads do not result in sales. Downloading an ebook on the website or filling a form on a campaign page does not always transla
The global software development market is expected to reach $733.5 billion by 2028, witnessing a 24.3% CAGR between 2021 and 2028. Software testing is an important part of this booming industry. Testing and QA are the linchpins for the success of any sof
Change is inevitable, and marketing is the perfect example demonstrating this. In the last year, you saw how the marketing sector evolved, where more and more marketers are embracing digital transformation. Despite all the changes and evolution, one thing rema
Over 51% of companies on an average are using marketing automation tools and have seen positive growth in their businesses. Marketing automation is evolving exponentially. It’s not us that is saying so, but the marketing automation usage itself is doing all
The magic of the season is here! Shopping bags, gifts, room decorations, fancy dinners… you name it and it brings a smile to your face. Holidays are certainly something that can make anyone around the globe happy as a lark. The joy is not limited to in
Do you want to be able to do more than you’re able to right now? If your organization has reached its peak and limitations due to traditional systems it’s time to bring marketing automation to the mix. You will need automation if you hope to bring growth t
The number of online users is increasing at a rapid pace and eCommerce automation is the only solution to meet the needs of a growing audience. For many teams, it is already difficult to perform autonomous and repetitive tasks throughout the day. By implementi
Marketing automation is more than just “guided email”. It’s a complicated system of lifecycle marketing assistance that brings together concepts such as keyword handling, lead generation, and email marketing customization to drive customers toward conver
