Top 6 Facebook Marketing Trends: Looking Towards the Future

What started as an idea in a dormitory at Harvard University is now a US$562.19 billion business. Facebook, one of the largest social media platforms, has altered the course of digital marketing for good.

From Facebook Messenger bot to Facebook Spark AR, the worldwide popular social media platform provides marketers with tremendous opportunities to enrich their customer engagement and increase sales.

But How Do We Keep Up With Facebook?

To keep up with Facebook and stay ahead in your marketing campaigns, it's important to stay updated on algorithm changes, monitor Facebook Insights, leverage Facebook Ads, engage in social listening, embrace video content, harness user-generated content (UGC), experiment with emerging features, monitor competitors and industry leaders, engage with Facebook communities, and seek continuous learning. 

Facebook's algorithm changes impact content visibility, so staying informed is crucial. Analyzing Insights helps identify trends and optimize strategies. Facebook Ads offer effective targeting options. Social listening helps understand audience sentiment. Video content, UGC, and emerging features like Stories and Messenger bots can enhance engagement. Monitoring competitors and industry leaders provide insights. 

Engaging with Facebook communities fosters networking and learning. Continuous learning through blogs, webinars, podcasts, and courses ensures staying updated. By implementing these strategies, you can effectively keep up with Facebook's evolving ecosystem and capitalize on its potential for successful marketing campaigns.

Top 6 Facebook Marketing Trends to Keep an Eye Out For in 2023

In the ever-changing landscape of social media marketing, it's crucial to stay ahead of the curve and anticipate the latest trends. Facebook continues to be a dominant platform that marketers cannot afford to ignore in the coming years. To help you navigate the dynamic world of Facebook marketing, here are the top six trends to keep an eye out for. These trends have the potential to shape your strategies and drive impactful results in the coming months.

1. Facebook AR Will Become More Popular Among Users

In the 1988 sci-fi thriller, They Live, the world had a front-row view of the amazing things AR technology could do. 

Fast forward 30 years, AR plays an integral role in helping marketers to engage and interact with customers in real-time. With immersive filters and try-on product services, Facebook users can experiment with your brand's AR camera effects in just one click. If you include appropriate CTAs, users can seamlessly go from engaging with your product to installing an app or even making a purchase.

According to the Statista forecast, the global extended reality (XR) market, encompassing augmented reality (AR), virtual reality (VR), and mixed reality (MR), is expected to exceed US$100 billion by the year 2026.  Given how quickly users are adopting AR technology, Facebook AR is predicted to be one of the hottest upcoming Facebook marketing trends.

2. Video Marketing Will Continue to Rule

Video marketing will remain a part of every marketer’s strategy. More and more people are consuming video content every day. Unsurprisingly, the preference for video content is not only limited to entertainment. Customers also prefer watching review videos or how-to videos before purchasing a product. 

Source: Colgate

Facebook has leveraged this opportunity to evolve its image shoppable ads to video shoppable ads. Marketers can link their product page to related videos and significantly increase engagement and conversions. Whether it's review videos or how-to guides, customers prefer video content before making purchasing decisions. Integrating video marketing into your Facebook strategy remains crucial in 2023.

3. Online Shopping Will Increase

Online shopping is now the new norm in every household. In light of the recent pandemic, Facebook launched Facebook Shops to help small businesses set up an online store with ease. As the digital landscape evolves, another trend gaining significant momentum is the growth of Facebook Live Selling in the ecommerce business. This innovative feature allows businesses to showcase their products in real-time through live video broadcasts, enabling interactive shopping experiences for consumers.

More businesses are expected to adopt Facebook Shops as an added channel to expand their sales. With more businesses adopting Facebook Shops as an additional sales channel, leveraging this feature can significantly expand your reach and boost sales in the coming years.

4. Facebook News Feed Ads Will Evolve

With over 2.98 billion monthly active users, Facebook remains one of the top advertising channels for businesses. As of 2023, there are more than 10 million active Facebook advertisers. Advertising on Facebook is viewed by 34.1% of individuals globally over the age of 13. Facebook continues to reign supreme as the ultimate advertising playground. But here's where it gets exciting: Marketers now have access to cutting-edge features like AR ads and shoppable ads that catapult engagement to unprecedented heights.

Source: Wordstream

With new features like AR ads and shoppable ads, marketers can advertise and engage with their customers in real-time. Facebook IQ helps marketers optimize their target audience and improve their ROAS. 

5. Facebook Chatbots Will Help Enrich Customer Experience

Today’s customers are accustomed to instant fixes. Facebook Messenger Bot is your perfect partner to help you not only answer your customers’ queries but also to interact with them and understand their demands. Do you know, for the 1.2 billion active users of Facebook's chatbot platform, approximately 300,000 bots have been created? 

Facebook is working on improving the user experience for both customers and businesses. The latest feature will allow customers to make appointments via Messenger and businesses to set up lead generation campaigns. This is one of the Facebook marketing trends all marketers should keep an eye on in the coming years.

6. User Generated Content Will Continue to Stay

User-Generated Content (UGC) is one of the most effective and popular content marketing strategies. Customer reviews have a significant influence on purchasing decisions, and UGC ads often outperform static Facebook ads in terms of cost-per-action (CPA) and cost-per-click (CPC).

Here are two reasons why:

1. Online reviews hold a significant influence over consumer behavior, with a substantial 93% of users making purchasing decisions based on them.
2. 86% of businesses used user-generated content in their marketing plans.

Brands that have leveraged UGC in their Facebook ad strategy have witnessed a surge of engagement on their Facebook pages. Shoppers find these ads more relatable and authentic. Apart from increasing customer engagement, these ads have helped convert more customers and create a unique brand experience.

Wrapping Up

Despite the fact that many new social media platforms have entered the world of social media, Facebook still continues to be the ruler. Leveraging its existing and upcoming features, you can create a seamless brand experience for your customers and scale your business to the next level.

If you are looking to improve your Facebook strategy, get in touch with our certified experts at info@growthnatives.com.