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Before we can optimize for Google’s Search Generative Experience (SGE) or other future types of generative AI search engines, we need to understand more about how AI systems work. This begins by understanding how AI systems are trained. In this article,
Salesforce Clouds empower businesses with exceptional capabilities in different areas like sales, marketing, customer service, and more. This blog post dives into the depths of Salesforce Clouds, unveiling insights into their features, pricing, and how to choo
Launched in February 2024, Einstein Copilot by Salesforce is already making a big splash in the market. And why not? Its advanced AI capabilities have transformed the way businesses engage with technology. Einstein Copilot is a generative AI assistant with the
In today’s business world, companies face immense pressure to deliver top-notch services to their customers while maximizing profits. As a result, one of the most challenging tasks in running a business is managing the sales process efficiently. Th
Do you put in a lot of work into creating some great content for your website but end up feeling like you are addressing a deaf crowd? That’s probably because once you hit the ‘Publish’ button, you forget about your content. Do you make sure that your content is performing well? Are you measuring the […]
“Your website has a high bounce rate” – A nightmare for marketers. A high bounce rate is something that keeps marketers up all night. Moreover, this is one of the major points of discussion on Twitter, Facebook, and other digital marketing groups. And this is the reason you are reading this article. No matter what […]
Many companies are still unsure whether an email is an inbound or outbound form of marketing. The truth is, it is both. Amid cut-throat competition, attracting targeting audience with a single technique can fall short. This is why companies invest in various forms of marketing that can help them generate traffic, leads, and eventually boost […]
Over the years, web analytics has experienced changes transforming how businesses gather and interpret data about their presence. From methodologies to the introduction of technologies, the evolution of web analytics has brought forth both opportunities and challenges for businesses. Traditional Approaches to Web Analytics Web analytics methods include various techniques and technologies used to collect […]
The amount of data we produce on daily basis is outrageous. This is the reason new phrases like “zettabyte” are getting into the picture. Billions of people have access to the internet and every action is taken online results in new data. And data production benefits businesses as they can collect the data and use […]
In the highly competitive B2B landscape, businesses need to optimize their marketing efforts and achieve better results with fewer resources. Marketing automation has emerged as a powerful solution, enabling B2B companies to streamline their marketing processes, improve lead management, and personalize customer experiences. Marketing automation has become a game-changer for businesses of all sizes. Streamlining, […]