Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

Cookieless Future: How to Market Effectively Without Third-Party Cookies

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

Top B2B Ecommerce WordPress Themes: Features and Benefits

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

a man sitting on a bean bag with a laptop and the text about AI customer service journey.

Navigating the Future: Embarking on the AI Customer Service Journey

Welcome to the era where artificial intelligence transforms customer service into an always-on, responsive companion. Chatbots, powered by sophisticated AI algorithms, are redefining the way businesses interact with their customers. These virtual helpers are not mere programs but are designed to simulate human conversation, learning over time to better handle inquiries and provide assistance. Delve […]

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From Insights to Foresight: How Salesforce Analytics is Changing the Game

Is your Salesforce dashboard ready to pick signals from the future? If not yet, be ready. We are accelerating toward the new era of Salesforce AI-powered analytics and it’s happening faster than you can imagine. The future of Salesforce analytics is all about translating guesswork into greatness. From uncovering hidden patterns to delivering spot-on predictions, […]

The image shows an illustrated banner with three medical professionals and text about marketing strategies for cardiologists to build a patient base.

Marketing Strategies for Cardiologists: Building a Strong Patient Base

Marketing strategies for cardiologists are not a one-size-fits-all approach. Strategies that resonate with an 18-year-old may fall flat for a septuagenarian. Cardiologists must delve into the demographics of their patient base – age, gender, location, and beyond. The analysis of patient data shines a spotlight on patterns and preferences, guiding cardiologists to make informed marketing […]

a man and woman standing next to a white board represent Generative AI and Governance in Business Analytics

From Data to Decisions: Leveraging Generative AI and Governance in Business Analytics

Today, Generative AI is all the rage and every kind of business wants to leverage it. And, why not? Gen-AI is the gold mine of data that can take your businesses from bottom to top. From collecting data and extracting insights to delivering exceptional customer experience, it does a lot to supercharge your business growth. […]

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Revolutionizing Healthcare Management with JIRA: A Project Tracking Breakthrough

Atlassian’s JIRA stands out as a dynamic platform designed for tracking projects and managing issues effectively. Embarking on a transformation journey, the healthcare industry leverages JIRA’s robust capabilities to streamline operations. The tool offers a powerful solution, enhancing project coordination and fault resolution within multifaceted healthcare environments. JIRA adapts seamlessly to diverse medical management processes, […]

Illustration depicting a healthcare presentation: A person in medical attire is surrounded by various healthcare icons, symbolizing patient engagement and acquisition processes.

Patient Acquisition in Healthcare: Strategies for Growth and Success

Patient acquisition in healthcare is a meticulous and transformative journey, one where potential patients are identified, engaged, and converted into consistent clients. The healthcare spectrum has seen a shift, acknowledging that a patient’s initial contact with a medical facility or provider is merely the starting point. Healthcare professionals must navigate the intricate pathways of building […]

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Salesforce & MySQL Integration Simplified – A Step-by-Step Guide

Salesforce CRM is a powerhouse of customer data including interactions, leads, purchase history, and much more. But, if not organized properly, valuable insights can easily get lost in the shuffle. So, how do you make sure that the data is organized? Integrating Salesforce CRM with MySQL is the coolest solution. MySQL is a free open-source […]

a man pointing at a digital screen representing an e-Commerce Journey

Embark on Your E-Commerce Journey with Ease

Imagine a storefront that isn’t just visually appealing but also intuitive for your customers to navigate. Establishing a digital presence with a user-friendly interface lays a solid foundation for your online business. Envision having access to extensive themes and customization options; your brand identity could be woven into every pixel of your shop. Not only […]

Image of a group of three people working on a laptop demonstrating a cold email subject line.

Crafting Compelling Cold Emails: Data-Driven Insights from Analytics

Sending and receiving emails have become a normal part of our lives. In 2023, approximately 347.3 billion emails are sent daily around the globe. This high volume underscores the importance of standout email subject lines to cut through the clutter. Using analytics to craft effective subject lines is essential to enhance your email marketing strategies. […]

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