14 min read While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...
15 min read In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....
15 min read Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...
“By 2022, brick and mortar retail spaces will be little more than showrooms.” – Eddie Machaalani & Mitchell Harper, Co-CEOs of BigCommerce The Covid-19 pandemic is the most disruptive event for the retail industry in decades. Changes in retail channel preferences have changed the world of e-commerce in 2020. Brick-and-mortar retail sales have declined however […]
Exploring Agile Analysis: Limitations and Alternatives In today’s fast-paced and ever-evolving business landscape, organizations are constantly striving to deliver projects efficiently and effectively. This has led to the rise in popularity of Agile methodology, which offers a flexible and iterative approach to software development and project management. Agile enables teams to continuously improve their products […]
“The Internet is ultimately about innovation and integration, but you don’t get the innovation unless you integrate Web technology into the processes by which you run your business.” – Lou Gerstner Marketo is a leading marketing automation platform that helps you engage and delight customers and deliver stellar user experiences. And if you prefer using […]
For a tool that helps analyze business growth and take it forward, businesses across the world trust Google Analytics (GA). They hold complete confidence in its potential to track user behavior and customer experiences. And yet, these millions of businesses demand more from Google Analytics to be able to measure returns on their digital marketing […]
Change isn’t coming; it’s here! The impact of Covid-19 is forcing every marketing team to change strategies and navigate through the new normal. Its sweeping impact on business is already being felt across the globe and indicates that more business disruption will follow. While brands currently seek to strike the right tone during a global […]
Your customer’s email address is an elixir to help your eCommerce business succeed. With the right email marketing strategy for your eCommerce business, you can convert past engagements into repeat customers. But, that’s not all. Ecommerce email marketing is more than just strategy. Your emails reflect your brand’s voice. It’s about how you communicate with […]
“Marketing is no longer about the stuff that you make but about the stories you tell.” -Seth Godin Every brand has a purpose, and behind every purpose, there is a story. As an eCommerce business, you need to tell your story, and Instagram is the perfect platform for you! Instagram has come a long way […]
Are you struggling to convert leads into loyal customers? Look no further – B2B lead nurturing is here to revolutionize your sales process. In today’s competitive business landscape, B2B lead nurturing has emerged as a game-changer, helping businesses establish meaningful connections with their prospects and drive sales like never before. –If content is the king, […]
Pardot Einstein’s Engagement Model– The big thing of present fast recedes into the irrelevance tomorrow and the raison d’etre of today’s B2B marketing is “automation, integration, and speed.” Artificial Intelligence (AI) is empowering B2B marketers in ways hitherto unknown and opportunity lies in cashing on it. And rightly so its usage has jumped manifold with […]