Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

Cookieless Future: How to Market Effectively Without Third-Party Cookies

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

Top B2B Ecommerce WordPress Themes: Features and Benefits

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

Illustration of three people at a table using Salesforce Marketing Cloud for AI-powered customer engagement.

How AI is Enhancing Customer Engagement with Salesforce Marketing Cloud

Delivering personalized, meaningful customer experiences is no longer optional, it’s essential. According to a McKinsey study, 71% of consumers now expect personalization, and businesses that excel in this area can see revenue increases of up to 40%[1]. However, scaling personalized engagement across channels is a monumental challenge for many brands. This is where Salesforce Marketing […]

Illustration of a person working on a laptop, representing business transformation with Salesforce AI Cloud, featuring cloud and tech elements.

Salesforce AI Cloud: Leveraging Cloud-Based AI for Scalable Business Solutions

“Artificial intelligence is the new electricity.” – Andrew Ng, AI visionary and entrepreneur. The potential of AI to drive innovation and solve complex challenges is undeniable. From improving operational efficiency to creating personalized customer experiences, AI has become a vital asset for organizations striving to stay competitive. However, many businesses need help with scaling AI […]

Person using a laptop surrounded by screens displaying data and the Salesforce logo, with text promoting Salesforce AI tools for business performance.

Key Salesforce AI Tools for Optimizing Business Operations

“By 2030, AI is expected to contribute up to $15.7 trillion to the global economy, with businesses reaping the rewards through increased efficiency and productivity.” – PwC Artificial Intelligence has transformed the way businesses operate. Yet, many organizations face hurdles like siloed data, outdated processes, and a lack of actionable insights. These challenges stifle growth […]

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Is SaaS Dead? Meet Agentic AI: The Hurricane SaaS Didn’t See Coming

SaaS had a good run. But is it time to say goodbye? Once upon a time, SaaS (Software as a Service) was the undisputed king of the business world. It was everywhere—automating workflows, crunching data, and keeping marketers happy. But now, there’s a new kid on the block: Agentic AI. It’s smarter, faster, and doesn’t […]

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How to Choose a Reliable Salesforce Agency for Growth and Automation?

The modern business landscape demands efficiency, adaptability, and meaningful customer interactions. Companies striving for success must adopt advanced technologies that streamline processes, provide actionable insights, and foster stronger client relationships. Salesforce, a pioneer in customer relationship management (CRM), offers a dynamic suite of solutions that cater to these needs, enabling businesses to evolve and thrive. […]

Illustration of woman using Google Tag Manager on computer, with text about must-have tags.

Top 10 Google Tag Manager Tags Every Business Needs to Implement

Google Tag Manager (GTM) is indeed a game-changing tool. It’s not just a tag management system—it’s a platform that empowers businesses to streamline data collection, optimize marketing efforts, and make informed decisions without getting bogged down by technical hurdles. Key Benefits of GTM for Businesses The True Power of GTM: Implementing the Right Tags While […]

Illustration of a person using a laptop with graphics related to Adobe Analytics for marketing.

Master Adobe Analytics for Cross-Channel Marketing Success

When customers interact with brands across multiple platforms—websites, social media, mobile apps, emails, offline stores, and more—the challenge for businesses isn’t merely collecting data. Instead, the real challenge lies in making sense of the data deluge to uncover actionable insights that can drive smarter decisions.  This is where Adobe Analytics shines. It provides a unified […]

Illustration of a person using a laptop with an AI icon and text about content marketing and AI.

Content Marketers vs AI: How to Stay Ahead in the Digital Marketing Era

AI isn’t coming for your job—it’s already here! It’s generating blog posts, crafting email subject lines, and even making art. So, where does that leave us, content marketers? If robots are taking over the busy work, how do we stand out, secure our roles, and actually thrive?  Spoiler alert: the answer is NOT to write […]

Illustration of GA4 implementation with figures interacting with analytical icons.

Common GA4 Implementation Challenges and Effective Solutions

Google Analytics 4 (GA4) represents a revolutionary step forward in how businesses can track and analyze user interactions across websites and apps. By shifting from a session-based to an event-based data model, GA4 provides deeper insights into customer behavior, enabling businesses to connect the dots across devices, platforms, and touchpoints like never before. However, implementing […]

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