Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

Cookieless Future: How to Market Effectively Without Third-Party Cookies

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

Top B2B Ecommerce WordPress Themes: Features and Benefits

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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GA4 Event Tracking A Complete Guide for Marketers

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, introduces a revolutionary approach to tracking user interactions. Designed to replace Universal Analytics, GA4 operates on an event-based tracking model, offering businesses a more flexible and granular way to collect and analyze data. The event is at the core of GA4’s capabilities—the building block […]

Illustration of a person using a laptop with graphics depicting a HubSpot Reporting Tool and multilingual UI elements.

HubSpot Reporting Tool – A Chrome Extension to Improve UX with Multilingual Interfaces

When translation glitches and awkward phrasing sneak into multilingual interfaces, they derail the entire user experience, causing confusion and frustration. Addressing these issues promptly ensures smooth communication and a seamless experience for all users.  That’s where the HubSpot Chrome extension comes into play. It allows users to quickly report errors or issues related to text […]

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Meeting Google and Yahoo’s New Email Spam Prevention Standards – The HubSpot Way

Email marketing has long been the lifeblood of many businesses’ outreach efforts. And for good reasons. It’s direct, personal, and cost-effective. However, the world of email marketing has seen significant changes this year as mailbox providers like Google and Yahoo have escalated their efforts to combat spam.  Since February 2024, senders are required to follow […]

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Top Shopify Trends Shaping the Future of E-Commerce

Shopify continues to dominate the eCommerce landscape, empowering millions of businesses worldwide to establish their online presence. As we approach 2025, Shopify trends are shaping the platform’s evolution, driven by technological advancements, changing consumer behavior, and the increasing demand for personalized shopping experiences. This article explores the top Shopify trends shaping the future of eCommerce […]

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Harnessing Salesforce Generative AI for Content Creation and Advanced Data Analysis

Every B2B company knows the struggle: balancing the constant demand for high-quality, scalable content while grappling with mountains of data that hold untapped business potential. Crafting compelling content takes time and resources while extracting actionable insights from raw data can feel like searching for a needle in a haystack. These challenges often leave teams stretched […]

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Breeze into AI: Exploring HubSpot’s Latest Chatbot for B2B Growth

In B2B, you often face the balancing act of keeping interactions personal while scaling operations efficiently. It’s a tough challenge—one that can easily lead to missed opportunities and strained resources. But what if the solution was simpler than you thought?  HubSpot’s AI chatbot, Breeze, says hi! It’s a cutting-edge tool that not only automates but […]

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Eloqua vs HubSpot: Finding the Best Marketing Automation Platform

Are you exploring the right marketing automation platform for your business? In today’s ever-changing digital marketing environment, the importance of marketing automation tools cannot be overstated. These platforms have transitioned from optional tools to essential components for businesses aiming to scale effectively and efficiently. Among the many choices available, Eloqua vs. HubSpot stands out as […]

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Top Reasons to Leverage Mobile Apps for Business Growth

The global proliferation of smartphones has led to a fundamental shift in consumer behavior, with more people than ever before relying on mobile devices to shop, access services, and communicate. As the world becomes increasingly interconnected through mobile technology, businesses across all sectors recognize the immense value of mobile apps in shaping and enhancing their […]

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AI Meets HubSpot: Benefits and Best Practices for Chatbot Integration

Delivering personalized customer experiences while managing costs is a constant challenge for B2B companies. It’s a lot to juggle, and that’s exactly where AI chatbots come in to lighten the load. AI chatbots can automate routine tasks, ensuring quick responses to customer queries at any time of day (or night). By tapping into your CRM […]

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