Blogs

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  • Featured
  • Reading Time Icon 14 min read
Vishal Mehta

Jun 29, 2022

Cookieless Future: How to Market Effectively Without Third-Party Cookies

While pop culture would have you believe that the cookie monster is a blue, fuzzy, lovable, cookie-devouring, googly-eyed creature on Sesame Street, it is far from the truth. The real cookie monster has been your privacy-threatening, auto-filling, preference-s...

Editor's Picks

  • Marketing Automation
  • Reading Time Icon 17 min read
Vishal Mehta

Sep 25, 2019

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation....

  • Web Development
  • Reading Time Icon 16 min read
Vishal Mehta

Sep 1, 2021

Top B2B Ecommerce WordPress Themes: Features and Benefits

Unlocking Your Business Potential with B2B Ecommerce WordPress Themes In today’s landscape B2B Ecommerce (short, for Business to Business Electronic Commerce) is a game changer that can transform your business. It enables transactions, between businesses...

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Top Shopify Trends Shaping the Future of E-Commerce

Shopify continues to dominate the eCommerce landscape, empowering millions of businesses worldwide to establish their online presence. As we approach 2025, Shopify trends are shaping the platform’s evolution, driven by technological advancements, changing consumer behavior, and the increasing demand for personalized shopping experiences. This article explores the top Shopify trends shaping the future of eCommerce […]

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Harnessing Salesforce Generative AI for Content Creation and Advanced Data Analysis

Every B2B company knows the struggle: balancing the constant demand for high-quality, scalable content while grappling with mountains of data that hold untapped business potential. Crafting compelling content takes time and resources while extracting actionable insights from raw data can feel like searching for a needle in a haystack. These challenges often leave teams stretched […]

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Breeze into AI: Exploring HubSpot’s Latest Chatbot for B2B Growth

In B2B, you often face the balancing act of keeping interactions personal while scaling operations efficiently. It’s a tough challenge—one that can easily lead to missed opportunities and strained resources. But what if the solution was simpler than you thought?  HubSpot’s AI chatbot, Breeze, says hi! It’s a cutting-edge tool that not only automates but […]

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Eloqua vs HubSpot: Finding the Best Marketing Automation Platform

Are you exploring the right marketing automation platform for your business? In today’s ever-changing digital marketing environment, the importance of marketing automation tools cannot be overstated. These platforms have transitioned from optional tools to essential components for businesses aiming to scale effectively and efficiently. Among the many choices available, Eloqua vs. HubSpot stands out as […]

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Top Reasons to Leverage Mobile Apps for Business Growth

The global proliferation of smartphones has led to a fundamental shift in consumer behavior, with more people than ever before relying on mobile devices to shop, access services, and communicate. As the world becomes increasingly interconnected through mobile technology, businesses across all sectors recognize the immense value of mobile apps in shaping and enhancing their […]

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AI Meets HubSpot: Benefits and Best Practices for Chatbot Integration

Delivering personalized customer experiences while managing costs is a constant challenge for B2B companies. It’s a lot to juggle, and that’s exactly where AI chatbots come in to lighten the load. AI chatbots can automate routine tasks, ensuring quick responses to customer queries at any time of day (or night). By tapping into your CRM […]

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Unlocking the Power of Salesforce Einstein AI: A Game-Changer for CRM Solutions

In today’s B2B world, managing customer relationships often feels like juggling too many balls at once. With mountains of data to sift through, the pressure to personalize every interaction, and the need to keep things running smoothly, it’s easy for things to slip through the cracks. And without the right tools, companies can quickly find […]

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Web Personalization in Marketo: A Conversion Rate Guide

Today, businesses face the challenge of capturing and retaining the attention of increasingly discerning customers. The key to overcoming this challenge lies in creating a tailored customer journey that is not only personalized but also highly relevant to the individual’s needs, preferences, and behaviors. Such a journey goes beyond generic interactions to deliver content, offers, […]

Illustration of a person with digital interfaces and technology symbols representing Salesforce Service Cloud with New AI-powered conversational Intelligence

Salesforce Service Cloud Gets Smarter with New AI-Powered Conversational Intelligence

The future of customer service just got a whole lot smarter! Salesforce, the global leader in CRM, has announced a slew of updates to its Service Cloud platform. What’s special about these updates is that they aren’t just tweaks. These innovations can give you the power to understand your customers’ needs like never before. They […]

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