You by Sia | Case Study | Ecommerce Marketing Services

About You By Sia

You By Sia is a leading skin treatment label from Sydney Australia, with 3 physical locations and an eCommerce store. Sia is also the inventor and trademark holder of THERMIQUE, a leading laser system for skin treatments. With a comprehensive range of treatments for different skin concerns and in-house skincare products, this brand has immense growth potential. In 2020 the brand aimed to expand its customer base and grow online sales.

YouBySia-Ecommerce and Digital Marketing Case Study

The Problem

Older irrelevant website that did not convey the brand’s current message
Unoptimized customers marketing and email marketing campaigns
Unorganized digital marketing and social media marketing that lead to poor engagement and impact
Missing content marketing strategy and execution leading to missed organic growth opportunity
Under-utilized Shopify eCommerce store for product sales

The Solution

Adopted Growth Pod™ Methodology to increase sales, extend brand awareness, and increase customer lifetime value
Redesigned website that reflected the true brand positioning and was optimized for buyer centric keywords traffic
Established a well defined email marketing strategy to increase online sales and drive high quality repeat traffic to the website
Revamped digital marketing and social media strategy to increase engagement and brand following
Redeployed the Shopify store with focus on eCommerce best practices and conversion optimization

Results

After optimizing the email marketing campaigns, You By Sia experienced a transformation in the quality of traffic and was able to nurture its customers through the sales funnel. With an effective social media marketing strategy, You By Sia was able to extend brand presence and engagement.

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700% increase

in online sales through email marketing strategies

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120% increase

in online traffic through well-defined SEO & digital marketing strategies

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45% increase

in soacial media followers in 4 months of engagement

I have been with Growth Natives for 6 months now and they have done an amazing job at redesigning my new website. They are quick to respond. I look forward to working with them in optimizing SEO and Social Advertising. The team is wonderful.

You By Sia Case Study - Ecommerce & Digital Marketing Case Study

Sia Hendry
Founder and owner of YOUBYSIA

Enhanced Customer Experience of the Website

Redesigned the website with interactive designs and a clear customer journey to increase customer engagements. Custom-developed multiple videos for the website to enhance messaging and positioning. Traffic increased by 120% and started generating 2X online inquiries. The eCommerce store was revamped with subscription sales and other eCommerce best practices.

You By Sia Case Study - Ecommerce & Digital Marketing Case Study- Web Design & Development

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Drove Sales Through Personalized Email Campaigns

Set up strategic email marketing campaigns with personalized messages and interactive designs. Drove high-quality traffic to the website through effective email campaigns. Performed continual A/B testing to optimize email campaigns. Email marketing drove the majority of online sales through the COVID19 pandemic shutdown.

Increased Organic Traffic with SEO Strategies

Analyzed You by Sia’s competitors and identified the buyer-centric keywords. Reduced the bounce rate of the website by 6%. Implemented Local SEO strategies like managing Google My Business listings and creation of local citations. Resulted in increase of buyer-centric traffic and generated high-quality Sales Qualified Leads (SQL).

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Boosted Brand Awareness Through Effective Social Media Marketing

Identified the top-performing social media platforms. Created a social media strategy that was aligned with the persona. Increased social media followers by 45% in three months. Drove high quality Qualified Leads through effective social posts.