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Content Marketers vs AI: How to Stay Relevant, Sharp, and Gainfully Employed

  • Akanksha Dass
  • Dec 23, 2024
  • 5 min read

AI isn’t coming for your job—it’s already here! It’s generating blog posts, crafting email subject lines, and even making art. So, where does that leave us, content marketers? If robots are taking over the busy work, how do we stand out, secure our rol

Top Challenges in GA4 Implementation and How to Overcome Them

  • Rahul Saini
  • Dec 23, 2024
  • 25 min read

Google Analytics 4 (GA4) represents a revolutionary step forward in how businesses can track and analyze user interactions across websites and apps. By shifting from a session-based to an event-based data model, GA4 provides deeper insights into customer behav

Event Tracking in GA4: A Complete Guide to What Marketers Need to Know

  • Rahul Saini
  • Dec 23, 2024
  • 27 min read

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, introduces a revolutionary approach to tracking user interactions. Designed to replace Universal Analytics, GA4 operates on an event-based tracking model, offering businesses a mo

HubSpot Reporting Tool – A Chrome Extension to Improve UX with Multilingual Interfaces

  • Mehakpreet Kaur
  • Dec 20, 2024
  • 6 min read

When translation glitches and awkward phrasing sneak into multilingual interfaces, they derail the entire user experience, causing confusion and frustration. Addressing these issues promptly ensures smooth communication and a seamless experience for all users.

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Decoding Salesforce Service Cloud: A Prologue to Seamless Adoption

So, you’ve got your eyes set on conquering the Salesforce Service Cloud realm—good call! This robust platform is a game-changer when it comes to delivering top-notch customer service. And choosing Salesforce Service Cloud is a step in the right direction for revolutionizing your customer service game. But before you dive headfirst into the Salesforce Service […]

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PHP Vs Python – Choosing the Best Web Development Language

PHP vs Python: Choosing the Right Language for Development When it comes to programming, choosing the right language is crucial. With so many options available, it can be overwhelming to identify the most suitable one for your project. This article delves into the comparison between PHP and Python, two popular programming languages, helping you understand […]

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5 Best Pardot Engagement Studio Examples – And How It Works

One of the toughest things in today’s competitive digital market is keeping people engaged. You need to capture the needed information of your audience in order to make their journey smooth and seamless. In simple words, you must know your audience, share personalized messages at the right time, and analyze their response to perfect your […]

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Why Data Analytics Is Taking the Center Stage in Digital Marketing

In a tech-savvy business world, a brand needs to have deep knowledge of its customers and their expectations. Data analytics must sit at the core of your digital marketing campaign. It enables you to offer products that meet the aspirations of customers in a personalized manner.   66% of marketers believe that data-driven decisions are more […]

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8-Point Checklist for Mobile-Friendly Website Design

If your plans don’t include mobile, your plans are not finished.” – Wendy Clark Did you know, 47.28% of web traffic in the United States was generated from mobile devices in the fourth quarter of 2021. Also, 57% of users do not recommend a business that has a badly designed mobile website.  Today, 70% of […]

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A Detailed Guide on Using HubSpot for Reporting in Google Sheets and Data Studio

In a data-driven world, getting access to the right information can be a daunting task. If we talk about analyzing and understanding, it is yet another challenge that most people face, let alone visualizing and monitoring it. However, if you are able to complete these stages of knowing users, you can unlock instrumental insights for […]

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