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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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Content Marketers vs AI: How to Stay Relevant, Sharp, and Gainfully Employed

  • Akanksha Dass
  • Dec 23, 2024
  • 5 min read

AI isn’t coming for your job—it’s already here! It’s generating blog posts, crafting email subject lines, and even making art. So, where does that leave us, content marketers? If robots are taking over the busy work, how do we stand out, secure our rol

Top Challenges in GA4 Implementation and How to Overcome Them

  • Rahul Saini
  • Dec 23, 2024
  • 25 min read

Google Analytics 4 (GA4) represents a revolutionary step forward in how businesses can track and analyze user interactions across websites and apps. By shifting from a session-based to an event-based data model, GA4 provides deeper insights into customer behav

Event Tracking in GA4: A Complete Guide to What Marketers Need to Know

  • Rahul Saini
  • Dec 23, 2024
  • 27 min read

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, introduces a revolutionary approach to tracking user interactions. Designed to replace Universal Analytics, GA4 operates on an event-based tracking model, offering businesses a mo

HubSpot Reporting Tool – A Chrome Extension to Improve UX with Multilingual Interfaces

  • Mehakpreet Kaur
  • Dec 20, 2024
  • 6 min read

When translation glitches and awkward phrasing sneak into multilingual interfaces, they derail the entire user experience, causing confusion and frustration. Addressing these issues promptly ensures smooth communication and a seamless experience for all users.

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How AI and Machine Learning Is Shaping Ecommerce Industry

The eCommerce industry has grown exponentially over the last decade. From a $680 billion industry back in 2011, it crossed $5 trillion in 2021. Back in the day, it commanded 3% of the total retail share and current estimates suggest it would be near a 20% market share by 2023. Though the Covid-19 pandemic has […]

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7 Software Design Patterns You Must Know in 2024

Software development is as complex as it sounds. However, most of the problems that developers come across are common. There are no prizes for reinventing the wheel and hence, you rely on solutions that other developers have used in the past. Design patterns are some such solutions to these common problems that developers face.  In […]

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Why Is B2B Moving Toward Account-Based Marketing (ABM)?

A report from MarketingProfs shows a 208% increase in revenue of companies using ABM. Another report from ABM Leadership Alliance represents a 171% surge in average annual contracts. Another interesting statistic from Gartner shows a 70% boost in opportunities produced through ABM. The numbers don’t lie! Account-based marketing (ABM) has seen significant growth in the […]

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Growth Natives Wins HubSpot’s Q4 2021 Impact Award for Integration Innovation

Whoopee! We’re thrilled to announce that Growth Natives has won HubSpot’s Q4 2021 Impact Award for innovation in integrations.  The custom CRM card we built for Lightspeed represents the innovative approach that our marketing automation team uses to solve complex automation challenges and the cooperation and support from our customers. We built an API bridge […]

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Building Influencer Marketing Strategy in 2022

The global influencer market value has immensely increased over the years. In 2021, the market was valued at 13.8 billion US dollars and is expected to reach 15 billion US dollars in 2022. The numbers are impressive, and so is the value this marketing strategy generates for brands and businesses. Today, it is almost impossible […]

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How Salesforce Service Cloud Boosts Agent Productivity

Salesforce Productivity Tools: Boost Your Sales Team’s Efficiency Are you looking to skyrocket your sales team’s productivity? Look no further than Salesforce productivity tools! These tools are specifically designed to streamline and enhance the efficiency of your sales process, ultimately helping your team achieve better results. Salesforce productivity tools refer to a range of software […]

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