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Before we can optimize for Google’s Search Generative Experience (SGE) or other future types of generative AI search engines, we need to understand more about how AI systems work. This begins by understanding how AI systems are trained. In this article,
Salesforce Clouds empower businesses with exceptional capabilities in different areas like sales, marketing, customer service, and more. This blog post dives into the depths of Salesforce Clouds, unveiling insights into their features, pricing, and how to choo
Launched in February 2024, Einstein Copilot by Salesforce is already making a big splash in the market. And why not? Its advanced AI capabilities have transformed the way businesses engage with technology. Einstein Copilot is a generative AI assistant with the
In today’s business world, companies face immense pressure to deliver top-notch services to their customers while maximizing profits. As a result, one of the most challenging tasks in running a business is managing the sales process efficiently. Th
Today’s marketers are goal-oriented, data-driven, and result-oriented. With the advent of sophisticated marketing analytical tools, marketers are able to predict business trends and buying patterns within a few clicks. But, where did this all start? Let’s talk a walk down the memory lane to catch up on the evolution of marketing data and analytics.
Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.– Sam Balter, Hubspot.And, that’s why many brands are leaning towards influencers to talk about their product. It’s the new word of mouth. Influencer marketing is one of the upcoming marketing tactics to get people […]
Crafting the perfect and engaging caption for your social media and keeping character count in mind is often a daunting task for most social marketers. As a fellow marketer, we have created a post for the recommended social media post length for better engagement to make your lives easier.
Pardot Einstein’s Engagement Model– The big thing of present fast recedes into the irrelevance tomorrow and the raison d’etre of today’s B2B marketing is “automation, integration, and speed.” Artificial Intelligence (AI) is empowering B2B marketers in ways hitherto unknown and opportunity lies in cashing on it. And rightly so its usage has jumped manifold with […]
“True wisdom is like an ocean; the deeper you go the greater the treasures you’ll find.” In 1898, when ad agency executive Elias St. Elmo Lewis developed the marketing funnel concept, he might not have imagined how it would impact the business in the future. Modern-day marketers have understood that the real growth for the […]
In the world of B2B marketing, lead management is a crucial process that every business should prioritize. But what exactly is lead management in B2B marketing and why is it so important? In this article, we will explore the definition of lead management and delve into the significance of effective lead management for businesses. “Productivity […]