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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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Content Marketers vs AI: How to Stay Relevant, Sharp, and Gainfully Employed

  • Akanksha Dass
  • Dec 23, 2024
  • 5 min read

AI isn’t coming for your job—it’s already here! It’s generating blog posts, crafting email subject lines, and even making art. So, where does that leave us, content marketers? If robots are taking over the busy work, how do we stand out, secure our rol

Top Challenges in GA4 Implementation and How to Overcome Them

  • Rahul Saini
  • Dec 23, 2024
  • 25 min read

Google Analytics 4 (GA4) represents a revolutionary step forward in how businesses can track and analyze user interactions across websites and apps. By shifting from a session-based to an event-based data model, GA4 provides deeper insights into customer behav

Event Tracking in GA4: A Complete Guide to What Marketers Need to Know

  • Rahul Saini
  • Dec 23, 2024
  • 27 min read

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, introduces a revolutionary approach to tracking user interactions. Designed to replace Universal Analytics, GA4 operates on an event-based tracking model, offering businesses a mo

HubSpot Reporting Tool – A Chrome Extension to Improve UX with Multilingual Interfaces

  • Mehakpreet Kaur
  • Dec 20, 2024
  • 6 min read

When translation glitches and awkward phrasing sneak into multilingual interfaces, they derail the entire user experience, causing confusion and frustration. Addressing these issues promptly ensures smooth communication and a seamless experience for all users.

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a person sitting in a chair pointing at a laptop

Repurposing Content: A Smart Way to Extend Existing Content for Greater Impact

What Is Content Repurposing? Repurposing is how you can make the most out of your content, be it a trendy topic or something that wasn’t successful enough. It is a practice to utilize the topic you’ve already covered to improve its reach and engagement. But never confuse repurposing content with revamping your content. Repurposing content […]

a diagram of marketing integration

A 2023 Comprehensive Guide to Marketo Integrations

“Not implementing a Marketing Automation solution may be the ultimate career-limiting move for today’s marketers. If you haven’t gotten started you’re already behind the 8 balls.” – IDC Group Marketing automation is being used by more than 79% of B2B companies, out of which 58,890 companies use Marketo. Marketo Engage, commonly known as Marketo, is […]

A woman is showing a bulb with text What is Design Thinking? Why is It Important?

What is Design Thinking? Why is It Important?

Understanding Design Thinking A. What is Design? Design is the intentional creation of an object, system, or process with the aim of solving a problem or improving functionality. It encompasses aesthetic elements, functionality, and user experience to create a holistic solution. 1. Definition of design and its role in problem-solving Design plays a crucial role […]

a person and person standing next to a white board

Tips to Improve Customer Experience – Tried and Tested by Marketers

Digital transformation has led customers to become more aware and informed with higher expectations. Today, it is not easy to delight your target customer by just showcasing products; you need to go a step ahead of the usual. As a business, you need to prioritize carving a strong customer experience strategy in order to woo […]

a image of a person holding a laptop and a pen

Top 7 UI & UX Design Trends

The UI and UX industry is undergoing a transformative phase. With the recovery of the global economy and shifting customer perceptions, UI design priorities have evolved.  Understanding UI Design In order to create a successful user interface, it is important to understand the fundamentals of UI design. UI, or User Interface, design refers to the […]

A man working on a laptop representing latest web app development technologies

Latest Web App Development Technologies You Should Know About

In the light of the progress in web app development technologies, we can say that we have progressed more in five years than in the past decade. Web app development technologies are improving every day. In the year 2021 and further this sector has high potential with endless possibilities. Web developers explore these new web […]

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