Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.
The future of customer service just got a whole lot smarter! Salesforce, the global leader in CRM, has announced a slew of updates to its Service Cloud platform. What’s special about these updates is that they aren’t just tweaks. These innovations
So, you’ve decided to implement a CRM system in your workflow? Excellent! You’re on the verge of introducing a tool that’s going to transform the way you work. Quick access to customer data, personalized interactions, and stronger connections are w
Remember when developing custom AI features for your business felt like a sci-fi concept? Complex coding, cryptic interfaces, and endless improvement cycles required coding professionals. Let’s discover how Einstein Studio 1, with its low-code capabiliti
Does your business have a mobile application? If yes, let’s talk about generating revenue through it. We are talking about monetizing your application to turn those downloads into dollars. App monetization is the combination of art and science that can turn
Today’s marketers are goal-oriented, data-driven, and result-oriented. With the advent of sophisticated marketing analytical tools, marketers are able to predict business trends and buying patterns within a few clicks. But, where did this all start? Let’s talk a walk down the memory lane to catch up on the evolution of marketing data and analytics.
Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.– Sam Balter, Hubspot.And, that’s why many brands are leaning towards influencers to talk about their product. It’s the new word of mouth. Influencer marketing is one of the upcoming marketing tactics to get people […]
Crafting the perfect and engaging caption for your social media and keeping character count in mind is often a daunting task for most social marketers. As a fellow marketer, we have created a post for the recommended social media post length for better engagement to make your lives easier.
Pardot Einstein’s Engagement Model– The big thing of present fast recedes into the irrelevance tomorrow and the raison d’etre of today’s B2B marketing is “automation, integration, and speed.” Artificial Intelligence (AI) is empowering B2B marketers in ways hitherto unknown and opportunity lies in cashing on it. And rightly so its usage has jumped manifold with […]
“True wisdom is like an ocean; the deeper you go the greater the treasures you’ll find.” In 1898, when ad agency executive Elias St. Elmo Lewis developed the marketing funnel concept, he might not have imagined how it would impact the business in the future. Modern-day marketers have understood that the real growth for the […]
In the world of B2B marketing, lead management is a crucial process that every business should prioritize. But what exactly is lead management in B2B marketing and why is it so important? In this article, we will explore the definition of lead management and delve into the significance of effective lead management for businesses. “Productivity […]