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HubSpot Reporting Tool – A Chrome Extension to Improve UX with Multilingual Interfaces

  • Mehakpreet Kaur
  • Dec 20, 2024
  • 6 min read

When translation glitches and awkward phrasing sneak into multilingual interfaces, they derail the entire user experience, causing confusion and frustration. Addressing these issues promptly ensures smooth communication and a seamless experience for all users.

Meeting Google and Yahoo’s New Email Spam Prevention Standards – The HubSpot Way

  • Mehakpreet Kaur
  • Dec 20, 2024
  • 7 min read

Email marketing has long been the lifeblood of many businesses’ outreach efforts. And for good reasons. It’s direct, personal, and cost-effective. However, the world of email marketing has seen significant changes this year as mailbox providers lik

Top Shopify Trends to Watch

  • Rahul Saini
  • Dec 13, 2024
  • 31 min read

Shopify continues to dominate the eCommerce landscape, empowering millions of businesses worldwide to establish their online presence. As we approach 2025, the Shopify ecosystem is evolving rapidly, driven by technological advancements, consumer behavior shift

Harnessing Salesforce Generative AI for Content Creation and Advanced Data Analysis

  • Mehakpreet Kaur
  • Dec 9, 2024
  • 11 min read

Every B2B company knows the struggle: balancing the constant demand for high-quality, scalable content while grappling with mountains of data that hold untapped business potential. Crafting compelling content takes time and resources while extracting actionabl

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8 Tips to Improve Your Copywriting Skills

“The more your copy sounds like a real conversation, the more engaging it will be.” -David Garfinkel B2B marketing is a structured process and it needs to communicate with its target market at every juncture in the customer journey. This is primarily due to the nature of deals, repeat customers cross selling and upselling. To […]

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7 Best Video Marketing Trends

Explore the Latest Video Marketing Trends Are you looking to boost your business growth and reach a wider audience? Discover the power of video marketing and stay ahead of the game with the latest video marketing trends. In today’s digital world, video has become a highly effective tool to captivate and engage users, making it […]

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Trends & Tips for A Successful Ecommerce Strategy

“By 2022, brick and mortar retail spaces will be little more than showrooms.”  – Eddie Machaalani & Mitchell Harper, Co-CEOs of BigCommerce The Covid-19 pandemic is the most disruptive event for the retail industry in decades. Changes in retail channel preferences have changed the world of e-commerce in 2020.  Brick-and-mortar retail sales have declined however […]

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Agile Is Not Always the Best Way Forward

Exploring Agile Analysis: Limitations and Alternatives In today’s fast-paced and ever-evolving business landscape, organizations are constantly striving to deliver projects efficiently and effectively. This has led to the rise in popularity of Agile methodology, which offers a flexible and iterative approach to software development and project management. Agile enables teams to continuously improve their products […]

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7 Popular Marketo Integrations To Scale Your Marketing Operations

“The Internet is ultimately about innovation and integration, but you don’t get the innovation unless you integrate Web technology into the processes by which you run your business.” – Lou Gerstner Marketo is a leading marketing automation platform that helps you engage and delight customers and deliver stellar user experiences.  And if you prefer using […]

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Google Analytics 4—Gets Smarter with New Promising Features

For a tool that helps analyze business growth and take it forward, businesses across the world trust Google Analytics (GA). They hold complete confidence in its potential to track user behavior and customer experiences.  And yet, these millions of businesses demand more from Google Analytics to be able to measure returns on their digital marketing […]

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